Bernardo Caram Email & Phone Number

New York, NY, US

New York, New York, United States

New York, New York, United States

• Promoted to manage 13 high-value accounts, increasing portfolio size from $3M to $16.5M in annual revenue, reflecting strong trust in capability and strategic insight.
• Expanded team by integrating an additional Advertising Specialist and successfully promoted two team members in recognition of their performance, enhancing team capability and morale.
• Sustained consistent account growth with minimal downtrend, not exceeding one week per account, exemplifying effective… Show more
• Sustained consistent account growth with minimal downtrend, not exceeding one week per account, exemplifying effective management and rapid response strategies.
• Developed and implemented innovative product and review merging strategies for accounts including Sea Creation, Games by 3D, Sprinkler Magician, and Scalp Delivery, resulting in an average revenue increase of 37%.
• Specifically for Sprinkler Magician, increased monthly sales from 500 units to 2,022 units, generating +$172,000 in revenue; a 244% increase, by applying targeted marketing strategies.

New York, New York, United States

• Led a cross-functional team of six, including three Amazon Specialists, one Advertising Specialist, one Designer, and one Project Manager, to streamline operations and enhance campaign effectiveness.
• Implemented strategic profitability structures based on extensive business acumen, resulting in a 15% profit increase across all accounts by optimizing advertising spend and eliminating ineffective promotions.
• Set weekly goals and project milestones for both internal teams and… Show more
• Set weekly goals and project milestones for both internal teams and clients, improving project efficiency and team performance.
• Achieved a 100% growth in sales for Games by 3D within two months, significantly outperforming the same period in the previous year.
• Transformed Scalp Delivery from a -33% loss to 59% profit within the first month, establishing the account’s first profitable month since inception.

New York, New York, United States

Collaborated on a contract basis with Careerflow.ai, I was dedicated to enhancing the mobile user experience for job seekers. My role involved extensive research and design to create a seamless and intuitive mobile platform, ensuring users can efficiently access all features. I worked closely with cross-functional teams to prioritize essential features.

New York, New York, United States

• Managed and maintained strong relationships with multiple suppliers and dispatchers from China, Taiwan, and Singapore to the United States. Coordinated with third-party logistics in four different states (Florida.
• Led initiatives to iteratively improve various product lines, focusing on packaging size reduction and optimization, feature enhancements… Show more
• Led initiatives to iteratively improve various product lines, focusing on packaging size reduction and optimization, feature enhancements, and logistical improvements. These efforts significantly reduced costs while.
• Conducted comprehensive usability testing and user interviews, yielding significant insights into user behavior and preferences regarding product usage, packaging impact, feature improvement, and customer loyalty.
• Implemented key performance indicators and metrics, using UX techniques such as analyzing bounce rates and click-through rates (CTR), along with Net Promoter Scores (NPS) to measure customer loyalty and satisfaction.
• Collaborated with a team of catalog specialists to craft and optimize product listings. Utilized keyword scraping software such as DataDive, Helium 10, and Jungle Scout to implement advanced SEO strategies and.

New York, New York, United States

• Led a cross-functional team of UX designers in tackling low graduation rates within the Virtual Mentorship Program. This involved conducting contextual inquiries and user interviews to understand the underlying issues.
• Defined and addressed the core problems by designing data-driven solutions to enhance the user experience. This included creating mid-fi and hi-fi prototypes for the website's redesign and integrating motivational.
• Defined and addressed the core problems by designing data-driven solutions to enhance the user experience. This included creating mid-fi and hi-fi prototypes for the website's redesign and integrating motivational.
• Executed two rounds of usability testing, which significantly improved the System Usability Score (SUS) to 90% in the final evaluation.
• Established a comprehensive roadmap for ongoing improvements and research aimed at achieving higher completion rates in the program. Show less

New York, New York, United States

• I ventured into supply chain management and operations, where I adeptly negotiated contracts and maintained purchasing relationships with over 250 suppliers, managing more than 15,000 SKUs.
• I successfully introduced seven new product lines, including veterinary products for pet shops, farm-related items in collaboration with companies like Metrive S.A. and Cooperación ACA, diverse grocery categories.
• I successfully introduced seven new product lines, including veterinary products for pet shops, farm-related items in collaboration with companies like Metrive S.A. and Cooperación ACA, diverse grocery categories.
• Utilized in-house software to analyze data and market trends, predicting future purchases for peak periods such as Q4 and specific holidays. This was achieved with a dedicated team of 5, including buyers.
• Created and updated weekly sales and financial reports in Excel to compare actual sales against targets, identifying potential opportunities and concerns through various KPIs.
• Served as the primary point of contact for major supplier accounts, including Unilever, P&G, Danone, Mastellone, and Arcor, ensuring smooth and effective collaborations. Show less

Argentina

• Developed innovative private-label products using in-house machinery, adopting a model specializing in marketing private-label items. This led to a sales increase of 20% in the first quarter for products such as.
• Sourced new materials for sales displays (freezers, coolers, signage, etc.) from suppliers like Unilever, Coca-Cola, P&G, and Arcor Group. Collaborated on in-house marketing campaigns with these… Show more
• Sourced new materials for sales displays (freezers, coolers, signage, etc.) from suppliers like Unilever, Coca-Cola, P&G, and Arcor Group. Collaborated on in-house marketing campaigns with these suppliers, enhancing.
• Executed digital marketing strategies on Facebook, including giveaways, weekly discounts, and content creation with a team of three, leading to a growth of over 10,000 followers in the first year.
• Initiated client engagement from scratch by setting up Google Maps locations and elevating Google reviews from zero to a 4.3-star rating. Implemented surveys and customer success strategies to garner reviews and.

Buenos Aires Province, Argentina

• Conducted an in-depth interview with the CEO of Herencia Argentina, a premier clothing brand, and played a key role in developing a dedicated webpage to showcase this interview. Collaborated closely with web developers.
• Independently designed graphic content using Illustrator and Photoshop, creating engaging visuals that complemented the webpage.
• Additionally, spearheaded the launch of… Show more
• Additionally, spearheaded the launch of a promotional event page for the "Day Trip" in Punta del Este, aligning this initiative with the summer campaign's kick-off, showcasing versatility in digital marketing and event.

Argentina

• Spearheaded comprehensive marketing and social media efforts for Carver Skateboards in Argentina, with a primary focus on the northern region of the country.
• Achieved remarkable results by driving a 23% increase in customer engagement, making a significant and enduring impact on the brand's presence and recognition within Argentina.
• Collaborated in the successful introduction of new product lines, facilitating the brand's expansion into regional and international markets… Show more
• Collaborated in the successful introduction of new product lines, facilitating the brand's expansion into regional and international markets, while consistently achieving double-digit year-over-year growth. Show less

Bachelor Of Science - Bs, Advertising

User Experience Design Design Immersive Program, Ux/Ui Design

Full-time Immersive UX program that included over 500 hours of professional training over 12 weeks. Hands-on approach to applying.

High School Diploma, Humanities/Humanistic Studies