Bernardo Dalfollo Gonçalves Email & Phone Number

São Paulo, Brazil

São Paulo, Brazil

At Nubank, I lead the development of an internal martech platform empowering marketing teams to craft and execute customer communication campaigns with minimal engineering dependency. This platform has streamlined the campaign setup process and enhanced operational efficiency across all countries in which Nubank has operations.Key Contributions:Platform Development and Strategy:• Developed a comprehensive product roadmap prioritizing features that reduced campaign setup time.• Acted as a bridge between marketing, and engineering teams, to ensure seamless platform functionality.• Regularly refined the product strategy based on user feedback and evolving business needs.Impact on Business Goals:• Automated the campaign creation process, contributing to increase in campaign experiments.• Improved the ability to personalize customer interactions, resulting in positive boost in customer engagement.Through my role, I have enhanced Nubank's marketing capabilities, driving customer acquisition and retention while supporting the company's mission of delivering exceptional customer experiences across multiple markets.

São Paulo, Brazil

As a Product Manager at Warren Investimentos, I led the development and enhancement of the stock exchange trading product in our platform, enabling seamless trading of stocks and ETFs. My role involved strategic planning, stakeholders management, and continuous improvement of the trading experience for our users Key Responsibilities:Product Strategy and Roadmap:• Developed and managed the product roadmap for the stock trading feature, ensuring alignment with business goals and user needs.• Conducted market research and competitive analysis to identify opportunities for innovation in the trading experience.User-Centric Design:• Collaborated with UX/UI designers to create intuitive, user-friendly interfaces.• Participated in user research and usability testing to gather insights and validate design decisions.Stakeholder Collaboration:• Acted as the liaison between technical teams, business stakeholders, and external partners.• Facilitated regular stakeholder meetings to present progress and gather feedback.At Warren Investimentos, I was dedicated to delivering a best-in-class trading experience that empowers our users to make informed investment decisions and achieve their financial goals.

São Paulo, Brasil

During my tenure at Omega Energia, I played an important role in launching the company's energy solutions digital platform. I collaborated closely with the team to drive the product vision and strategy, ensuring alignment with both business objectives and user needs. By prioritizing the product backlog and engaging with stakeholders, I facilitated the delivery of features that directly addressed user pain points, bringing innovative solutions to a well-regulated and complex industry.

Porto Alegre E Região, Brasil

As the Product Manager at Iris, a relationship and retention platform for B2C brands, I was responsible for driving the product strategy and ensuring the delivery of a high-quality, customer-centric software solution. I also presented innovative solutions to the development team, driving continuous product improvement and customer value maximization. Our software aggregates customer data from various channels and touchpoints, organizing it to personalize every customer interaction and maximize the value extracted from these interactions.

Porto Alegre E Região, Brasil

As Customer Success Manager, I established a comprehensive customer success strategy for our B2C platform. My efforts in onboarding and implementing new clients streamlined the customer journey. I actively gathered customer feedback for product backlog prioritization, ensuring that client needs were met effectively. My creation of strategic business dashboards empowered stakeholders with critical insights, enhancing decision-making processes.

Porto Alegre Area, Brazil

In this role, I developed and executed strategies for launching digital products and acquiring customers. My data-driven approach to monitoring KPIs and creating dashboards provided actionable insights that improved campaign performance. I designed inbound marketing strategies and retention initiatives, which boosted customer acquisition rates. My expertise in content marketing, SEO, and the use of marketing platforms like RD Station and Tableau enabled effective execution and measurement of marketing efforts.

Porto Alegre, Rio Grande Do Sul, Brazil

As a Business Analyst at 4all, I contributed to both commercial and business intelligence activities, helping drive the company’s growth and efficiency. My responsibilities encompassed commercial intelligence, customer prospecting, results analysis, strategic planning, network creation, and customer implementation. Additionally, I utilized various business intelligence tools to analyze KPIs and support data-driven decision-making.

Porto Alegre E Região, Brasil

During my internship at Sentimonitor, I played a key role in business intelligence and lead prospecting. My marketing activities, including content marketing planning and production, increased our lead generation via inbound marketing. As the primary blogger, I boosted the company’s content strategy, attracting a broader audience and engaging potential clients. My use of management platforms such as Pipedrive and RD Station optimized our marketing and sales processes.

Porto Alegre E Região, Brasil

As an Administrative Assistant at Kitesul, I managed cash flow, inventory, and financial transactions, ensuring accurate and timely processing. My efforts in payment negotiation and default management improved our financial health, reducing debts. I also supported the implementation of efficient financial controls and evaluations, contributing to the company’s operational stability.

Porto Alegre E Região, Brasil

Responsible for the control of cash flow; payments and charges control; issuing payment slips; control of tax documents; implementation of the annual budget; management of bank accounts; issuing invoices.

Porto Alegre, Brasil

Responsible for conducting the DUOCASA project, a international study in the furniture segment, which the company sought to enter the Uruguayan market.

Caxias Do Sul E Região, Brasil

At PBF, I was responsible for teaching basic-intermediate english classes to students from 11 to 20 years old.

Bachelor'S Degree, International Relations

Activities and Societies: Ciclo de Estudos Político-EconômicosBachelor's degree in International Relations focused on Marketing and Business

Formação Profissional, Product Management