Bernard Soh Email & Phone Number

Singapore

Singapore

Singapore

• Led demonstrations of the capability of the company's in-house retail sales and execution software tools to prospective clients. • Directed the creation and management of in-house and external data-capturing applications, ensuring alignment with company and client business objectives. • Project-managed the launch of the new in-house field execution app with cross-functional teams, from collecting business requirements to migrating data and reporting from previous software and… Show more • Led demonstrations of the capability of the company's in-house retail sales and execution software tools to prospective clients. • Directed the creation and management of in-house and external data-capturing applications, ensuring alignment with company and client business objectives. • Project-managed the launch of the new in-house field execution app with cross-functional teams, from collecting business requirements to migrating data and reporting from previous software and conducting training on using the new app and reports. • Oversaw the implementation and delivery of BI technologies and systems across multiple business units. • Developed and maintained interactive dashboards and reports using Power BI, Pyramid Analytics to transform field-collected data into actionable insights aligning with company and client business objectives. • Conducted comprehensive business reviews with clients to establish and drive collaborative BI strategies. • Regularly reviewed and refined data collection and analysis processes, adopting new technologies and methodologies to enhance performance. • Provided leadership to the local BI team, ensuring alignment with business goals and fostering a collaborative and high-performance environment. • Guided team members in developing their professional skills, aligning their strengths and aspirations with project needs and career growth opportunities. • Enhanced decision-making processes by developing and delivering a real-time business intelligence dashboard, leveraging tools like Power BI, which led to a 20% reduction in time spent. Show less

Singapore

• Analyzed internal business data and external information to generate valuable insights into overall business performance and put forth recommendations to help other departments achieve their overall objectives. • Presented findings to stakeholders and board members, supporting decision-making processes to achieve monthly sales targets. • Led the product demand and supply analysis, providing recommendations for pricing adjustments to optimize profitability. • Co-led the annual… Show more • Analyzed internal business data and external information to generate valuable insights into overall business performance and put forth recommendations to help other departments achieve their overall objectives. • Presented findings to stakeholders and board members, supporting decision-making processes to achieve monthly sales targets. • Led the product demand and supply analysis, providing recommendations for pricing adjustments to optimize profitability. • Co-led the annual sales budget exercise, ensuring new sales targets aligned with the company's strategic direction. • Collaborated with country managers, product owners, and finance teams to facilitate planning processes and achieve consensus. • Managed the creation of reports and dashboards using Netsuite, Salesforce, Tableau, and Looker. • Assisted the data science team in defining database requirements and utilized SQL to extract business insights from Google BigQuery. Show less

Singapore

• Analyzing customer spending behaviour on PropertyGuru to identify distinct spending groups and determine each group's most popular discretionary products. Leveraging this data to develop targeted campaigns aimed at these specific spending segments. • Conducting comprehensive market research initiatives utilizing in-house research teams and external marketing research firms. Utilizing research findings to derive actionable insights for new discretionary products and agent packages and… Show more • Analyzing customer spending behaviour on PropertyGuru to identify distinct spending groups and determine each group's most popular discretionary products. Leveraging this data to develop targeted campaigns aimed at these specific spending segments. • Conducting comprehensive market research initiatives utilizing in-house research teams and external marketing research firms. Utilizing research findings to derive actionable insights for new discretionary products and agent packages and measure customer satisfaction levels. • Successfully created multiple telemarketing campaigns that effectively generated leads, enabling telemarketers to meet their monthly sales targets consistently. • Providing data assistance and delivering training sessions to trade marketing staff and salespersons across all regions, empowering them to leverage data effectively in their roles Show less

Singapore

Singapore

Emba

Bachelor Of Business Management, Marketing/ Trade Finance

Activities and Societies: SMU E.y.E Investment Club - 8th executive committee - Research Director (Technical Analysis • Conducted weekly.