Bernhard Bürki Email & Phone Number

Zurich, Switzerland

Baar, Zug, Schweiz

Collaborated closely with local marketing teams and cross-functional stakeholders to enhance omni-channel customer engagement through innovative digital solutions across the portfolio.Designed and implemented high-value service offerings tailored to customer needs.Identified improvement opportunities, proposed new initiatives, and drove their execution.Developed KPI reports to monitor omni-channel and digital activities, analyzed performance metrics, and provided actionable recommendations for optimization.Spearheaded the digital transformation strategy for the Swiss affiliate, including leadership team training and coaching.Led the implementation of a Salesforce-driven omni-channel business model.Successfully launched and maintained the Cleo App for MS patients in Switzerland, achieving up to 400 monthly active users.Established and maintained the HCP commercial portal biogenlinc.ch, driving its successful promotion and adoption.Established and maintained the HCP medical education platform neurodiem.ch, ensuring its successful promotion and adoptionSuccessfully implemented a CX customer satisfaction survey using NPS for all digital channels, monitored the results and provided actionable recommendations.Designed, launched, and promoted patient awareness platforms such as mslive.ch, my.mslife.ch (the digital version of the patient brochure), indentifyalz.ch and togetherinsma.ch.Project lead in a cross-functional team to develop the local Social Media Strategy and led its day-to-day implementation.Led a proof-of-concept project leveraging AI for marketing purposes, focusing on modular individualized content.Actively contributed to launch teams, focusing on digital launch activities.Participated in multiple global and regional innovation teamsActively scouted partnerships with startups and corporate entities to drive innovation.Managed one OmniChannel Effectiveness direct report and served as a vocational trainer.

Baar

Development and execution of multi-channel strategy with focus on digitalizationScoping of cross channel project requirements and prepare budgetLeading day to day design and management of multichannel projectsSetting, monitor and report on digital measurement, e.g. Google Analytics,Seek opportunities for improvement and suggest new projects (Innovation scout)Prepare and conduct offshore or agency briefings

Zürich Und Umgebung, Schweiz

Full ownership and responsibility for all Bayer (Schweiz) AG 40 websitesFull ownership and responsibility for Google Ads campaignsSupervised and implemented SEO practices Full ownership and responsibility for eCommerce platform Full ownership and responsibility for eDetailing (CLM)Full ownership and responsibility for Newsletter MarketingUsing analytical tools to draw conclusions from statisticsEnsuring that all marketing activity is in line with corporate guidelines, local legislation and data protection lawsLead in integrated multi channel marketing initiativesKeeping an eye on any emerging technologiesConstantly looking at ways to improve performance and increase revenueGiving expert media planning and buying advice to marketing and brand managersServing as a liaison between marketing and IT departments in day to day tasks

Zürich

Zürich Und Umgebung, Schweiz

Zürich Und Umgebung, Schweiz

Zürich Und Umgebung, Schweiz

Zürich Und Umgebung, Schweiz

Zürich Und Umgebung, Schweiz

Bubikon

Cas Healthcare Transformation (Berlin Summer Scool)

Cas Digital Health Erfolgreich Umsetzen

Cas Ehealth (Course Visit)

Seminar Kernkompetenz Führung

Cas Ecommerce Und Online Marketing

Education record