Bernice Teo Email & Phone Number

Singapore, Singapore

Singapore, Singapore

- Led end-to-end project management for all client engagements within a dynamic creative marketing agency, ensuring seamless execution from initial client agreement to project closure.- Orchestrated internal operations and production, collaborating with project managers to establish timelines, allocate budgets, and allocate internal production resources.- Collaborated closely with team members to define project scopes and assign responsibilities for optimal project outcomes.- Key projects include LTA Move Lite, Lite Hacks campaign and Hyundai IONIQ 5 launch in Singapore.

Singapore

- Managed end-to-end execution of digital marketing projects, including planning, budgeting, and monitoring, with a focus on augmented reality (AR) projects such as AR filters, AR murals, and education programs for creative technologists.- Managed a team of creatives and technologists in the development and delivery of innovative AR and other digital marketing projects, presenting regular WIP progress updates to clients and stakeholders.- Key projects include Meta's Meta Spark Learning Program, Meta's Education Outreach with IMDA, Meta's Art Reimagined, UNEP's AR Projects, UOB CNY AR, NAC Waterloo Tap, SMU AR.T Trail.

Central Singapore

- Served as the lead point of contact for any and all matters specific to your accounts, ensuring the timely and successful delivery of digital marketing solutions according to the client's needs and objectives.- Built, developed and maintained strong, long-lasting customer relationships.- Oversaw customer account management, including negotiating contracts and agreements to maximize profit.- Communicated clearly the progress of monthly/quarterly initiatives to internal and external stakeholders.- Assisted with challenging client requests or issue escalations as needed.- Key projects include Takashimaya Department Store, Singapore Post, MoneyOwl, Goodyear SG, Bosch APAC, Ferrari APAC, NTUC LearningHub, and TransitLink.

Singapore

· Researched and analyzed market and industry trends, consumer reviews - social listening, competitors’ brand language, and gaps in the client’s current brand so as to better understand and benchmark the client’s current position. This evaluation will be a springboard in setting the new brand direction· Strategized and conceptualized creative ideas and brand strategies based on the client’s brief. Aspects of the brand strategy range from internal and external communications guideline, brand architecture, brand profile – personality, tone of voice and creative direction of the brand elements· Facilitated workflow process between client and the internal team by capturing clients’ feedback in a structured manner and communicating the information to relevant parties thereby ensuring that client’s expectations are met· Managed multiple ongoing projects by coordinating, implementing and communicating realistic deadlines based on available resources, also ensured that the team met all the ongoing timelines.- Key projects include Sembcorp, Fraser’s Property Alexandra Technopark, National Gallery Singapore, and DBS.

256 South Bridge Road S058805

· Analyzed online and offline consumer behavior trends to generate innovative ideas to promote a clear and consistent brand image, message as well as brand experience to the customer· Facilitated and established partnerships with Health & Wellness companies, thereby creating additional channels to promote the brand· Initiated ways to improve brand awareness through features on traditional media streams and blogs created by our channel partners

195 Pearl'S Hill Terrace S168976

· Developed client management skills by ensuring that regular account updates were given to the clients. Facilitated discussions and critiques by clients on the story angles and media documents so that final edits can be made· Conducted in-depth and extensive industry scanning daily which aided in forecasting and producing relevant story angles to pitch to the client and thereafter, the journalist. Conducted research on market trends to identify new opportunities where clients can be promoted and featured· Supported various consumer and corporate PR accounts across diverse industries such as Lifestyle, Al and F&B through the preparation of the media list, media invites and/or press releases and journalist follow-ups

339709

· Brainstormed, planned and executed marketing campaigns and promotions for The Whisky Shop using Facebook, EDM, FB/Google Ad Words clicks and cross-promotions with our other subsidiary, The Liquor Shop. Page likes increased from scratch to 255 and 137 subscribers joined the newsletter in 3 months· Copy-wrote and developed content; posted weekly article revolving around the topic of whiskey and daily updates, tasting notes of the recently added whiskey bottle · Implemented strategies to improve overall user experience on the online website. This includes writing up the FAQs and Terms & Conditions section and developed content for the website’s blog. Played an integral role in sales generation of around $20k· Tracked and analyzed returns on marketing investment from each campaign. Data provided a reference point to revise future marketing goals and strategies

Marketing, Strategic Management, Business Management

Management In Europe, International Business

Summer Term, May 2016

High School, Arts, Humanities, 4 Distinctions

Activities and Societies: Symphonic Band, Nanyang Ambassador, National Education Advocate

O'Level, General Education, 4 'O' Level Distinctions

Activities and Societies: Symphonic BandSecondary school, Quarter Master, Clarinetist