Bernice (Wong) Gabriel Email & Phone Number

San Francisco Bay Area

Oversee trade and revenue management through rigorous P&L management, promotional planning, demand planning and forecasting. Strategic partner to Sales, Finance, Marketing and Supply Chain.

San Francisco, California, United States

Drove operational excellence across Global Brand Management department through rigorous annual operating planning, (AOP), Opex budget management and global brand compliance across 30 countries. Establish operating strategy to ensure global consistency through development and deployment of brand strategies and guidelines, brand campaigns, programs, processes, tools and technologies.

San Francisco, California, United States

Hired in as a sole contributor to specifically support the CMO. Tasked with building Global Marketing department standardized processes for controlling a $160M budget across 16 countries and 130 partners.  Developed global to regional standards, developed and implemented marketing tools to reduce the time necessary to deploy campaigns by 50%. Onboarded 130 International internal and external partners across 16 countries and held them accountable across various tools and processes. Owned the planning and development of commercial wholesale and retail business promotional strategies, plans, campaigns, and programs across 6 channels.  Implemented cross-departmental go-to-market strategies in 16 new countries by streamlining expansion and execution plans, budget planning and approvals, marketing campaign creative development, and regulatory approval processes.  Within months of joining, began building a team of 3 to support the entire Global Marketing department which was tasked with delivering brand expansion to over 30 countries.

San Francisco, California, United States

Served as the leader and business partner to 9 internal teams and 25 external agencies and vendors. Oversaw a $25M annual budget, built and managed an annual retail campaign calendars affecting over 90 annual seasonal campaigns across 30 wine and spirits brands while leading and mentoring a team of 13.

San Francisco, California, United States

Served as the operational leader and partner to both internal cross-functional teams as well as external agencies and vendors.

San Francisco, California, United States

Led and mentored a team of Associate Managers who impacted Trade Marketing, Brand Marketing, and Shopper Marketing initiatives. Created marketing campaigns across 25 leading wine brands. Oversaw creative development and agency briefings to ensure campaigns were aligned with brand strategies. Partnered with Creative Agencies, Brand Marketing, and Compliance teams to ensure assets were on-brand and adhered to strict guidelines in a heavily regulated industry.

San Francisco, California, United States

Led the development of national retail campaigns across 25 leading wine brands. Ensured campaigns were aligned with sales KPIs and brand strategies. Presented and received approvals by Brand Marketing and Trade Marketing leadership on new campaigns for both regional and national markets. Partnered with Brand Marketing to ensure that all regionally created promotional programs were within brand execution guidelines.

Napa, Ca

San Francisco, California, United States

Emeryville, California, United States