As an Innovate UK Business Growth Specialist, I help companies overcome growth challenges, secure funding, and access new markets.

At myDNAhealth, we are on a mission to inspire people to unlock the power of their DNA, empowering them to live healthier, more fulfilling lives. As an award-winning company recognised for 'Excellence in Life Sciences,' we are at the forefront of personal nutritional genomics. Pioneering Personalised HealthcareWe believe that prevention is better and more cost-effective than cure. Our innovative approach to health tech leverages the latest advancements in genetic science to offer mass personalisation of preventive and curative healthcare. Through our DNA-personalised reports, we provide insights and actionable suggestions tailored to each individual’s unique genetic makeup.Personalised Nutrition for Optimal HealthOur cutting-edge DNA-personalised reports and platform offer comprehensive insights into your genetic predispositions. These insights help you understand how your body responds to various nutrients and lifestyle factors. By following our personalised recommendations, you can make informed decisions about your diet and lifestyle, fostering long-term healthy habits.Achievements: • Awarded 'Best in Life Sciences', Broadlands and South Norfolk Business Awards (2020)• Achieved ISO accreditation (2020)• Awarded EU funding to develop a personalised nutrition life-changing digital application. (2019)

I was headhunted by the founder of FinTech start up ComplyAdvantage, who also pioneered Student Rooms and Market Invoices. At ComplyAdvantage, I played a pivotal role in shaping the brand, content, and product propositions. I was instrumental in developing the website, social media, and email systems for the startup, as well as recruiting the marketing team.

As the Global Head of Marketing for a financial services group providing FX hedging services and international payments, it was my role to develop and implement the company’s marketing strategies. As the clients included payroll companies, international payment providers, SME importers & exporters and private clients, these campaigns were varied and diverse.Achievements:• Strategic Leadership: Contributed to the Executive Management Committee, aiding in the formulation and execution of a four-year business plan.• New Business Growth: Revamped marketing strategies to contribute 20% to new business revenues.• CRM Innovation: Implemented CRM conversion funnel tracking, increasing lead conversions to MQLs from 10% to 35%.

As the CMO and Senior Executive responsible for the company’s strategic direction and marketing, it was my role to increase revenue and foster client growth. I also headed the marketing and partnership functions, leading and coaching a culturally diverse team of 35. Achievements:

As global head of marketing of global premium financial and professional services firm it was my responsibility to provide strategic direction for the company. In my five-year tenure, I was part of a team that almost doubled the company’s assets from $35bn to over $70bn. Achievements: * Strategic direction: Appointed to Senior Management Committee I was part of a team charged with delivering a five-year business plan.* Brand development and repositioning – I was responsible for the rebranding of the entire global organisation and divisions.* Increase the institutional client-base: Applying integrated brand and marketing communication strategies to increase the institutional client-base which subsequently generated an uplift in assets under management from $35bn to $70bn. * Internal communications realigned staff to brand values - Designed and managed the company’s values-based campaign. This effort resulted in staff being aligned with the brand values. * Improved PR and media relations: Developed and managed PR and media relations programmes, in Europe, UK and South Africa. * Invested in CRM intelligence: I identified and fulfilled the need for an efficient CRM system.

Product line management for global banking group's acquisition finance Global account management for three well-known leading investment banksMarket and competitor research to identify new trends including monitoring investment banks and private equity deal announcements in order to seek business opportunities for the acquisition finance partnersPreparation of pitches/ proposals/beauty parades for new business opportunitiesBusiness planning for global banking group including budget management across the product linesDevelopment of retention programmes for investment banking and private equity clients Business development coaching for partners selection process and business development training for senior associates leading up to partner selection Project management for the development and launch of ecommerce products including website, intranet and extranet for banking group Content manager for banking group’s website and Intranet

Business planning - devised and implemented marketing and communications strategies for RBS' offshore businesses to acquire new corporate and private clientsDevelopment and execution of PR programmes and media relations to build brand awareness and strengthen stakeholders relations including branch re-investment and brand reinvigoration approx. £5 million investment Development and event management of many client events to maintain customer relations, launch new products or technologies and development of new business contacts among financial intermediaries in the UK and offshore locations Production of regular client and media communications including production of customer newsletters and direct mailings Production of regular internal staff and directors communications including staff opinion surveys, organisation of workshops & roadshows for the executive management and team building activities, drafting of articles for the RBS Group’s staff magazines.Developed and launched an online staff opinion survey to 2,500 staff in RBS's offshore locations.