Bert Mcmahon Email and Phone Number

Providing business development consulting services to Consumer Package Goods and Animal Health & Wellness industries. Specializing in identifying new business opportunities for new brand launches, developing mature brand growth strategies, effectively implementing sales and marketing processes and reporting and building strong client relationships through an entrepreneurial team-oriented management approach.

W.F. Young, Inc., East Longmeadow, NY 2010 to 2018Leading Animal Health & Wellness marketer of proprietary Equine & Pet products under the brand names Absorbine, UltraShield, ShowSheen, Hooflex, Bute-Less, Flex+Max, Leather Therapy and The Missing Link.Corporate Vice President, SalesResponsible for all company sales in the United States, Canada and over 40 countries worldwide. As a member of the leadership team, created the sales strategies as part of the 5-year strategic growth plan for the organization. Directed the sales management team, salesforce and brokers while having direct sales responsibility for SmartPak, Dover Saddlery, Greenhawk and Canadian distributors. Consistently achieved company sales budget consisting of double-digit growth goals in the zero-growth Equine segment, which culminated in record sales in 2016 and repeated in 2017.• Successfully led the sales team in the company transformation from the CPG industry into the Pet industry achieving sales budget ahead of plan while growing the Equine business to record levels.• Successfully led the transition from a broker sales team to a direct national salesforce with the recruiting of 8 territory sales representatives.• Created and implemented sales channel strategies to ensure growth and an even playing field in each channel consisting of Equine Distributors, Tractor Supply Company, Farm/Fleet, Catalogs, Canada & Export as well as Pet Distributors, National & Regional Pet Chains and E-commerce (Amazon, Chewy).• Established aggressive goal to double sales in 5-year period at both SmartPak and Dover and over-achieved with results of 123% and 144% respectively, effectively achieving Preferred Vendor status. Consistently increased Tractor Supply Company sales an average of 15% annually culminating in a 160% increase from 2010 to 2017.

Providing consulting services to OTC manufacturers in the Consumer Package Goods industry, with a strategic focus on Sales and Marketing of niche brands competing in the US market specializing in new brand launch strategies, mature brand growth strategies, effective sales and marketing processes and strategic sales account representation.

Leading CPG manufacturer and marketer of proprietary OTC pharmaceuticals under the brand trademarks Orajel, Baby Orajel, Dermarest, Pronto, Gentle Naturals, Stye, Boil-Ease and Auro-Dri in the Oral Care, Baby Care, First Aid, Skin Care, Hair Care and Eye/Ear categories. Company sold to Church & Dwight in 2008.Vice President, Field Sales 1995 to 2008Direct activities of the sales organization, providing effective managerial oversight for Sales Directors, Region Managers, National Account Managers, Field Sales Force and Brokers. Interview, hire and train all Field Sales personnel, managers and brokers.