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Berta García Macho Email & Phone Number
Strategic Designer and Researcher
at
Hanzo
LinkedIn matched
3 data sources
Profile completeness 100%
Current company
Role
Strategic Designer and Researcher
Location
Greater Madrid Metropolitan Area, Spain, Spain
Company size
Who is Berta García Macho? Overview
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Quick answer
Berta García Macho is listed as Strategic Designer and Researcher at Hanzo, a company with 58 employees, based in Greater Madrid Metropolitan Area, Spain, Spain. AeroLeads shows a matched LinkedIn profile for Berta García Macho.
Berta García Macho previously worked as Strategic Designer & Researcher at Hanzo and UX Researcher & Designer at Multiplica. Berta García Macho holds Curso, Facilitación De Procesos De Diseño from La Nave Nodriza.
Company email context
Email format at Hanzo
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Hanzo
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Profile bio
About Berta García Macho
I create and strengthen relationships between products, services or organizations and people, thinking from innovation and positive impact. How do I do it?- Working from in-depth research and participatory methodologies to identify opportunities and to better understand problems.- Designing to provide satisfactory solutions for people, organizations and their relationship with products or services.Me dedico a crear y reforzar relaciones entre productos, servicios u organizaciones y personas, pensando desde la innovación y el impacto positivo. ¿Cómo?- Trabajo desde la investigación exhaustiva y metodologías participativas para identificar oportunidades o entender mejor los problemas.- Diseño para aportar soluciones satisfactorias para las personas, las organizaciones y su relación con los productos o servicios.
Listed skills include Photoshop, Indesign, Microsoft Office, Experiencia Del Usuario, and 23 others.
Current workplace
Berta García Macho's current company
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Hanzo
10 roles
Berta García Macho work experience
A career timeline built from the work history available for this profile.
Strategic Designer & Researcher
CurrentIdeation and contribution on the digital transformation strategy of different companies.Research techniques to launch new services and designs or detect opportunities and improvements on live products.Sectors: Finance (retail and business banking), Insurance, Travel.Countries: Spain, UAE, EEUU, Saudi Arabia.
Apr 2022 - Present
Ux Researcher & Designer
Ideación, conceptualización y diseño de productos y servicios digitales a través de:- Planificación de la investigación, definición de participantes, preparación de guiones, encuestas y/o dinámicas.- Facilitación de workshops y sesiones de cocreación con stakeholders y/o usuarios.- Identificación de perfiles y comportamientos, planteamiento de user.
Apr 2018 - Apr 2022
Action Team Member
Jun 2020 - Mar 2022
Digital Product Designer
Diseño de productos digitales:- Definición de la arquitectura de la información, modelos de navegación y estructura del contenido.- Diseño de la experiencia del usuario, procesos e interacción.- Workshops y sesiones de ideación.- Prototipado high & low fi.
Jan 2017 - Apr 2018
Ux Designer
Definición de las funciones e interacciones en distintos procesos y productos del banco en su aplicación digital. Foco en seguros y préstamos, utilizando la siguiente metodología:- Investigación (entrevistas con stakeholders, benchmark, customer journey, persona)- Prototipado (low&high fidelity)- Análisis de usabilidad con tests cuantitativos y.
Feb 2016 - Nov 2016
Diseñadora Freelance
Co-creación de agencia de Marketing Digital y Diseño.Colaboración con la agencia en diseño de branding, creatividades y newsletters.
Sep 2015 - Oct 2016
Diseñadora De Producto
Dumdum Photo
E-commerce joven en el entorno de las startups tecnológicas. Análisis de la experiencia de usuario, informes basados en Google Analytics y toma de decisión de los cambios.Diseño web y de creatividades.Diseño de newsletters y análisis de sus resultados.Gestión de producto, trato con proveedores y organización de la logística.
Sep 2014 - Jul 2015
Redactora Y Editora De Vídeo
Redacción de posts publicitarios, redacción de entrevistas a autores, transcripción de entrevistas, montaje de vídeo.
Jan 2014 - Apr 2014
Community Manager
La Industrial
Estrategias de contenido para el perfil de la empresa en Facebook y Twitter. Promoción de cursos. Newsletters. Monotorización de resultados.
Mar 2013 - Jul 2013
Team & coworkers
Colleagues at Hanzo
Other employees you can reach at hanzo.es. View company contacts for 58 employees →
SG
Sonia García
Colleague at Hanzo
Madrid, Community Of Madrid, Spain, Spain
View →
JA
Juan Aballe
Colleague at Hanzo
Greater Madrid Metropolitan Area, Spain
View →
NI
Nerea Isusi
Colleague at Hanzo
Greater Madrid Metropolitan Area, Spain
View →
AI
Anita Inchauspe Berasain
Colleague at Hanzo
Pamplona, Chartered Community Of Navarre, Spain, Spain
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ÓD
Óscar De La Mata Casasola
Colleague at Hanzo
Ciudadela, Balearic Islands, Spain, Spain
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BB
Brwa Baboly
Colleague at Hanzo
Erbil, Erbil Governorate, Iraq, Iraq
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PF
Paco Fernández
Colleague at Hanzo
Madrid, Community Of Madrid, Spain, Spain
View →
JA
Jose Aleo
Colleague at Hanzo
Vitrolles, Provence-Alpes-Côte d'Azur, France, France
View →
SN
Sue Nagahama
Colleague at Hanzo
Fort Lauderdale, Florida, United States, United States
View →
DS
Daniel Sáez Torregrosa
Colleague at Hanzo
Madrid, Community Of Madrid, Spain, Spain
View →
Sonia García
Colleague at Hanzo
Madrid, Community Of Madrid, Spain, Spain
View →
JA
Juan Aballe
Colleague at Hanzo
Greater Madrid Metropolitan Area, Spain
View →
NI
Nerea Isusi
Colleague at Hanzo
Greater Madrid Metropolitan Area, Spain
View →
AI
Anita Inchauspe Berasain
Colleague at Hanzo
Pamplona, Chartered Community Of Navarre, Spain, Spain
View →
ÓD
Óscar De La Mata Casasola
Colleague at Hanzo
Ciudadela, Balearic Islands, Spain, Spain
View →
BB
Brwa Baboly
Colleague at Hanzo
Erbil, Erbil Governorate, Iraq, Iraq
View →
PF
Paco Fernández
Colleague at Hanzo
Madrid, Community Of Madrid, Spain, Spain
View →
JA
Jose Aleo
Colleague at Hanzo
Vitrolles, Provence-Alpes-Côte d'Azur, France, France
View →
SN
Sue Nagahama
Colleague at Hanzo
Fort Lauderdale, Florida, United States, United States
View →
DS
Daniel Sáez Torregrosa
Colleague at Hanzo
Madrid, Community Of Madrid, Spain, Spain
View →
3 education records
Berta García Macho education
Curso, Facilitación De Procesos De Diseño
Master En Usabilidad Y Experiencia De Usuario
Comunicación Audiovisual
FAQ
Frequently asked questions about Berta García Macho
Quick answers generated from the profile data available on this page.
What company does Berta García Macho work for?
Berta García Macho works for Hanzo.
What is Berta García Macho's role at Hanzo?
Berta García Macho is listed as Strategic Designer and Researcher at Hanzo.
Where is Berta García Macho based?
Berta García Macho is based in Greater Madrid Metropolitan Area, Spain, Spain while working with Hanzo.
What companies has Berta García Macho worked for?
Berta García Macho has worked for Hanzo, Multiplica, Creatives For The Future, The Cocktail, and Ing España & Portugal.
Who are Berta García Macho's colleagues at Hanzo?
Berta García Macho's colleagues at Hanzo include Sonia García, Juan Aballe, Nerea Isusi, Anita Inchauspe Berasain, and Óscar De La Mata Casasola.
How can I contact Berta García Macho?
You can use AeroLeads to view verified contact signals for Berta García Macho at Hanzo, including work email, phone, and LinkedIn data when available.
What schools did Berta García Macho attend?
Berta García Macho holds Curso, Facilitación De Procesos De Diseño from La Nave Nodriza.
What skills is Berta García Macho known for?
Berta García Macho is listed with skills including Photoshop, Indesign, Microsoft Office, Experiencia Del Usuario, Illustrator, Premiere, Wordpress, and Audacity.
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