Berta Martínez Email & Phone Number

Madrid, Es

Alcobendas, Comunidad De Madrid, España

Inside Sales y responsable de la línea de consumibles de Microscopía Electrónica. Inside Sales and responsible of Electron Microscopy Consumables business line. Consultative Sales - Bid Management Ted Pella - Agar Scientific - Diatome - SEC - Ciqtek - EM Resolutions - Quantifoil- Lead qualification and assignment to the specific KAM. - CRM updating, follow-ups, deals closing and leverage / analysis of existing sales data. - Close collaboration with Marketing, Product and Procurement Department.

Madrid

Implementation of the expansion strategy of the company’s franchising model. Market analysis. Identification of business opportunities. - Designed and implemented new purchasing and storage traceability processes for the company during its expansion phase, including product taxonomy, SKU design, stock control, demand forecasting, quality assurance control, customer experience and workflows. - Designed and implemented new company purchasing processes to handle fast growth.- Responsible for international purchases powering 70% of annual turnover.- Proactive, working to improve the purchasing system through leverage of big data and processes automation.- Managing supplier relations, responsible for negotiating contracts, prices, timelines and ensuring that all items meet the required specifications and quality standards. - KPI oriented while prioritizing creative or out-of-the-box thinking.- B2B key account management and inside sales.

Madrid, Comunidad De Madrid, España

INTERNATIONAL RETAIL & WEB-BASED BUSINESS OWNER AND GENERAL MANAGERFree Style Beauty - Pekelucas.org - Tru-Skin- Founded, managed and grew import-export, retail and e-commerce company located in Madrid city centre in 2012 that was focused on beauty industry for cancer patients (human hair, cosmetics and prosthesis) from 150k to 500k USD annual revenue in six years.- Successfully created, designed, coordinated and founded a business around a new brand of external medical prosthetic that providedwomen under mastectomy (breast cancer) hyper realistic medical grade fake silicone nipples.- Responsible for product development, logistics and supply chain from international suppliers, including USA and China, with 10% product exports to Europe and Latin America.- Responsible and accountable for all oce and business activities including accounting, cash flow management, human resources (up to three employees), oce logistics, talent management, legal, inventory control, and inventory organization.- Responsible for all web activities including CRM, online marketing campaigns (strategy, design, set and management), web and social mediacontent development, SEO, social media management, web content, web administration (editing and design), and graphic design.- Identifed, implemented and managed all required technical solutions including web tools, CRM, telephony, payment solutions, and customer service solutions. Responsible for all marketing activities including interfacing with marketing agencies to perform market analysis andcompetitors research in order to design and execute the best strategy including Google Ads and social media metrics campaigns.- Initiated a charity organization as a CSR initiative to provide free human hair wigs for kids (Pekelucas.org).

Madrid, España

WEBMASTER AND WEB ANALYTICS IN TELEFONICA CUSTOMER SERVICE SUBSIDIARY- I was recruited in Branding and Communication Area (under the direction of Luis Alcubierre), in orden to coordinate the re-branding, re-design and search engine optimization of the corporative website (B2B call centre outsourcing services), including both the front-end (new look and feel for the company) and back-end (design the CMS and CRM solution).- Lead the web analytics project ('Atento Reports') in order to collect and organize all commercial leads and inputs from the website visitors and their interaction. Identied trends and business insights for Business Intelligence department.

Madrid, España

WEB DEVELOPMENT PROJECT COORDINATOR- Developed online shops and websites for innovative third parties such as social network, mobile app providers and CRM solutions.- Performed pre-sales consultation, market analysis and competitor research.- Coordinated with various teams for web architecture planning and build, web content development, editing and copyright, graphic andlayout design, programming and networking.- Performed ongoing services with developed web platforms including SEO strategy and optimization, link building, SEM, Adwords campaigns(metrics and banner graphic design), social media management and after-sales service (including IT support coordination withprogrammers and technicians).

Master Of Business Administration - Mba

Estudiante MBA

Ciencias De La Información, Journalism