Bertina Holthouse Email & Phone Number

Nice, Fr

• Built and executed on product launch and marketing strategy for new products; collaborate with sales to measure success• Managed and control visual brand encompassing everything from logo usage and external product communications to internal branding of building and internal use documents• Management, planning and oversight of $700,000 Marketing Communications budget • Planned and prioritized strategic marketing initiatives according to company goals• Management of external vendors and agencies including ongoing performance auditing• Managed energyrecovery.com website from day-to-day maintenance to complete rebuild• Supervised the Senior Specialist, Marketing Communications and guided her in building company social media and trade show strategies, and in her professional development

San Leandro, Ca

• Managed product collateral and document design with freelance graphic designers• Planned, managed, and traveled to 3-6 international trade shows annually• Maintained and managed energyrecovery.com website through WordPress and external web development agency• Drafted and brought press releases and talking points through vigorous review cycle

San Jose, Ca

● Draft, build and distribute (Pardot) weekly email newsletter to 400 internal and external stakeholders; newsletters contain product related news and collateral updates● Maintain and update WordPress touchscreen application containing product information for use at tradeshows● Design, manage production and distribute branded product sample display brochure for use by sales team, distributors and other stakeholders● Aide in the maintenance and updating of Lumileds.com and Lumileds.cn.com webistes through CMS Made Simple● Manage Lumileds contact information across external publisher databases and distribution channels● Organize and facilitate replenishment of product samples for use in product photos or sample displays

Sunnyvale, Ca

• Define scope for media campaigns based on internal media strategy and requirements• Manage third party media agency to deliver on defined media plans and scope of work• Control media project spend to ensure alignment with budget baseline• Write Project Team meeting minutes; Create and maintain media project logs (tracking action items) in Excel• Centralize media production specifications to ensure alignment between internal technical and business teams and third party media agency• Track and monitor media launch process deliverables to ensure on-time delivery• Administer internal media repository (SharePoint, Box), create campaigns in SalesForce.com

Albany, Ca

Design, fabrication, and installation of stained glass windows

Emeryville, Ca

•• Developed and presented media tactics according to client objectives and requirements• Negotiated the procurement of media space on behalf of clients; Acted as liaison between publishers and clients• Implemented media campaigns through to successful completion; from initial planning to reporting and analysis of final results• Identify and mitigate risks and issues to ensure campaigns run on time and on budget

Emeryville, Ca

• Supported the account management team through tasks such as documentation handling, budgeting, reporting, and meeting facilitation• Managed and organized advertising materials; Liaised with clients to procure materials

Brussels Area, Belgium

• Organized and developed background information dossiers in support of Military Committee press relations• Wrote and edited official press releases, speeches, and media talking points• Represented the Public Affairs & StratCom Office at military councils

Brussels Area, Belgium

• Designed, built and developed contents for internal project website based on project stakeholder analysis• Facilitated the Call for Bid process to select the new NATO ERP solution• Centralized and analyzed the bid evaluation information to support effective decision making

Memphis, Tn

Master Of Arts (M.A.), Marketing Management

Brussels Business School

Bs, International Business

Activities and Societies: PSE, MILE, Golden Key International Honours SocietyMinor in French Language