Bess Childs Email & Phone Number

Los Angeles, Ca, Us

Santa Monica, Ca, Us

Global SaaS leader transforming data-driven influencer and creator marketing strategies.Key Achievements: • Drove 91% global revenue growth by executing comprehensive global marketing strategies and aligning campaigns with business objectives• Expanded global markets across North America, LATAM, EMEA, and APAC, achieving consistent brand positioning and significant market share growth• Delivered a 7X ROI and 6X increase in inbound leads, while reducing Google Search expenses by 14X through data-driven budget optimization• Built and scaled a high-performing marketing organization, managing a multi-million-dollar budget and fostering collaboration across cross-functional teams• Played a pivotal role in a $140M acquisition by Sprout Social• Generated $1.8M in closed-won deals and $6M in TCV within two months of launching a multilingual website• Led integration of Salesforce, Marketo, and analytics systems, aligning teams and enabling scalable growth post-acquisition• Partnered with Finance, Sales, and Customer Success teams to align marketing strategies with business goals, driving company-wide impactBy streamlining strategies, scaling operations, and fostering innovation, I positioned Tagger for sustainable growth and global success after the acquisition.

Newport Beach, California, Us

Interactive video-based SaaS sales technologies and livestream eCommerce platform.• Strategy & Execution: Developed and executed comprehensive B2B and B2C marketing strategies, including brand development, corporate initiatives, and operational improvements, resulting in significant revenue growth and market positioning• Leadership & Team Building: Built and led a high-performing marketing team across digital marketing, content strategy, product marketing, PR, and social media, effectively managing a $1M budget and scaling team performance to meet aggressive growth targets• Revenue Impact: Implemented an ROI-driven approach to marketing spend and vendor management, achieving $1M in annual savings while driving a 20+% increase in Annual Contract Value (ACV) and reducing Customer Acquisition Cost (CAC) by 20+%, significantly improving EBITDA and bottom-line performance• Product Launch & Market Penetration: Led the go-to-market strategy for a major eCommerce marketplace launch, securing the largest U.S. livestream shopping event, resulting in 45K+ views, 15K+ unique users, and 60+ live streams, while driving significant brand visibility and revenue growth

Los Angeles, California, Us

Global SaaS Leader driving digital brand interactions that increase revenue and achieve operational efficiencies.• Strategic Leadership: Developed and executed scalable B2B marketing strategies, significantly increasing brand visibility and driving client acquisition and overall company growth• Management & Team Development: Built and led a high-performing demand generation team, enhancing digital and content marketing efforts while securing paid and earned media partnerships with industry leaders• Revenue Impact & Growth: Increased sales by 212% YoY through brand awareness and demand generation campaigns, leading to $22.4M in pipeline opportunities. Achieved 100% of net new logos via inbound marketing over 18 months, contributing to $12M in revenue• Market & Thought Leadership: Spearheaded a collaborative effort with a PR agency to develop a world-class content and media strategy, achieving 907M media impressions—a 1,500% increase over the prior year, positioning the company as a thought leader in the QSR and Fast Casual industry

Pasadena, Ca, Us

Global leader in programmatic ad exchange technology, serving clients across NOAM, EMEA, and APAC.• Revenue & Growth Impact: Led global marketing strategies contributing to $172M in 2017 revenue; drove 89% YoY growth in mobile and contributed to 5,000% growth in video revenue• Strategic Leadership: Directed the global website relaunch and optimized Salesforce/Marketo to drive growth and demand generation• Global Marketing: Developed cross-channel campaigns that supported 33% growth in the EU and strong expansion in APAC• Team Leadership: Managed a cross-functional team of 8 with a $2.5M budget, driving results across marketing disciplines• Lead Optimization: Optimized paid search efforts, resulting in 74% of contact submissions and improved lead quality• International Growth: Drove global expansion initiatives, contributing to 33% growth in the EU and establishing market leadership in Japan

Los Angeles, California, Us

Programmatic video ad Demand-Side Platform (DSP) optimizing TV and digital video campaigns.• Strategic Leadership: Recruited to lead corporate marketing for a high-growth start-up, driving revenue growth and marketing effectiveness by developing scalable strategies that positioned the company as a critical player in the programmatic video ad space• Event-Based Lead Generation: Developed and executed a comprehensive event marketing strategy that resulted in securing 72 high-value leads at CES C Space, generating $2M in revenue and establishing key partnerships• Cross-functional Brand Positioning: Worked closely with the Product team to align brand positioning with product development, ensuring cohesive messaging across all marketing channels and supporting successful go-to-market strategies

San Francisco, California, Us

Industry-leading marketing analytics SaaS company serving Fortune 500 clients.• Cross-functional Leadership: Partnered with critical stakeholders across sales, product, and operations teams to develop winning sales strategies and establish best practices for content management• Project Management & Growth: Led and managed over 30+ RFPs, securing major accounts like GM, Inc. and SunTrust Bank, driving significant business growth and positioning MarketShare as a preferred vendor

Conway, Arkansas, Us

Global leader in customer intelligence, offering data solutions for superior marketing and business growth.• Promoted to lead U.S. marketing. • Strategic Marketing Leadership: Led the development and execution of industry-specific marketing strategies, including digital marketing, content marketing, demand generation, and client advocacy programs• Revenue & Financial Impact: Secured $125M in Total Contract Value (TCV) through tactical marketing strategies, campaign planning, and execution, all within budget constraints• Marketing Automation: Implemented critical MarTech software and data-driven approaches to improve marketing efficiency and drive business growth, increasing MQL, SQL, and closed deals• Team Leadership: Managed a high-performing team, collaborating with channel, sales, and product teams to lead a unified go-to-market strategy while efficiently managing the marketing budget to maximize ROI

Conway, Arkansas, Us

• Campaign Strategy: Crafted and executed comprehensive marketplace strategies, doubling content output and generating $73.5M in Total Contract Value (TCV) with a limited marketing budget• Process Improvement: Implemented rigorous Salesforce processes to optimize campaign effectiveness and ensure alignment with business objectives, improving overall marketing performance• Financial Impact: Delivered a 105:1 ROI, contributing $29M in TCV, and received the MOJO (Motivation-Ownership-Judgment-Opportunity) Marketing Award for industry-specific marketing excellence• Cross-Functional Collaboration: Partnered closely with sales, product, and engineering leadership to optimize marketing fit and ensure seamless alignment across all functions, driving successful outcomes• Generated $18.96M in TCV in 2011 with a limited marketing budget by creating robust marketing strategies and achieved $54.55M in TCV in 2012 with a comparable budget• Received “You’re a Machine” Acxiom Marketing Award given to an employee at the “Highest Level in Field Marketing Collateral” for helping to conceive and package the Travel Loyalty point solution

Chicago, Il, Us

Global sponsorship consulting firm serving clients such as Sydney Opera House, M&T Bank, Team Detroit, and Slipstream Sports.• Leadership & Promotion: Promoted three times to reach a leadership role, driving growth and establishing new services• Revenue Growth: Launched a sponsorship database contributing $1.5M in new revenue, driving significant business growth and expanding key client relationships• Leadership Development: Pioneered a newly created leadership position, establishing a critical revenue stream foundational to the business's success

Chicago, Il, Us

Marketed sponsorship assistance such as valuation services to domestic and international clients, enabling them to increase close rates, improve pricing plans and grow sponsorship revenue. Prospected for new clients and provided consultative sales and service to meet needs. Departmental expert on CRM software, training staff and making executive improvement recommendations. • Landed a $60K opportunity while concurrently negotiating no-cost attendance at a major trade show, the first in the company’s 25-year history; secured $25K in new revenue to a problematic prospect that had rebuffed the efforts of 3 previous sales employees

Chicago, Il, Us

Provided sales and client service across a broad range of corporate products, including attendance at regional seminars and annual conference and advertising space in multiple publications. Performed as many as 70 outbound calls daily. Consulted with prospects to define and achieve needs. Partnered with senior managers to create marketing and sales materials for email and telemarketing campaigns.• Broke sales records during first month of employment. Increased key product sales by 66% in 2005, and boosted registration sales by 47% and advertising sales 55% above quota, an achievement that ranked 59% higher than a top peer• Noteworthy accomplishments also include doubling key sales in comparison to other Account Managers; leveraged an in-house database beyond expectations in 2004 and generated $250K+ in advertising and other services sales