Benoit Bessonneau Email & Phone Number

Suisse

Lausanne, Vaud, Switzerland

Bobst is one of the world's leading suppliers of equipment and services to packaging and label manufacturers with over 5'000 people around the world. I am in charge of defining tomorrow's digital services and establishing Bobst as a benchmark in Industry 4.0 and IoT services. Main responsibilities: Manage the lifecycle of the product portfolio (Apps, Connected services, Helpline, AR remote assistance) and the product roadmapManage the innovation Product and the Customer Deployment teamsIdentify and set up partnerships for extended servicesOptimize the customer experience and customer journeys

Geneva Area, Switzerland

Senior Marketing Manager Expert in Go to Market, eCommerce & Product strategy

Lausanne Area, Switzerland

We deliver a monthly service to B2B customers, which are willing to distinguish. It includes an iconic Swiss timepiece with a full insurance coverage and exclusive services (ceremony, books, accessories, manufacture visits, events, etc.) over 12 & 24 months. No upfront fees, no surprise for the client! Just sign in and reward your worthy employees with a very distinctive emotional experience.

Cortaillod, Switzerland

Gucci, one of the most reliable and consistent fashion watch brands, has been designing, developing and manufacturing iconic Gucci watches since the early 1970s. Made in Switzerland, Gucci watches are recognized for their innovative and contemporary design, quality and craftsmanship. Since 2010, Gucci Timepieces has also been distributing the Gucci Jewelry collections, leveraging the synergies between the watch and jewelry industries.I was responsible for managing the digital experience and online sales performance for Gucci watches & jewelry (worldwide). Main responsibilities: • Define online strategy through both direct and indirect platforms• Launch partnership initiatives with main retailers (Amazon, Macy's, Christ, etc.)• Monitor performance and brand visibility (incl. SEO and social media)• Design a CRM strategy (based on digital warranty) to leverage customer's lifecycle and loyalty• Lead cross-functional stakeholders to manage planning, content strategy, development, promotional campaigns, customer service, web analytics and web technologies• Design & industrialise the online communication processAs the CEO has been dismissed by the shareholder, I left Gucci after a few months only to focus on launching a new start-up providing exclusive luxury watch experience.

Geneva Area, Switzerland

Orange Switzerland (renamed Salt Mobile in June 2015) is a major telecommunications operator covering 99% of the Swiss population and offering 4G mobile services for all, no matter the subscription. Based on a pick and choose approach, every customer gets with Orange an adapted offer to his needs for either business or private use. I managed new strategic Products and drove the innovation roadmap, reporting to the CEO. Main responsabilities: • Integration of Internet of things into solutions and market positioning (2 year roadmap)• Design of new products (price plans, services, options), notably "Das Abo" (channel based B2C price plan, about 5'000 GC/month) and "Pass" ("Pay upfront for 1 year", about 1'000GC/month)• Market analysis and collection of customers insights• Product Segmentation and communication briefing• Product definition and pricing (scenario-based business plans and sensibility analysis)• Definition of new business models and business development with external providers• Performance analysis, change management and continuous improvement plansI decided to leave Orange after 5 years (and 3 different positions) in order to complete an Executive MBA at EPFL and collaborate with startups.

Geneva Area, Switzerland

As Proposition Manager mobile within the Business Marketing Department, I developed and managed value propositions for both SoHo & Large Accounts to sustainably drive gross and net adds. Main responsibilities: • Define and implement the acquisition strategy• Elaborate the concept for new offer, service, option, promotion and drive related Business Cases• Act as Business Owner for cross-functional proposition development projects• Analyze proposition performance, initiate tactical enhancements and ensure roadmap inclusion• Marketing propositions phase out and pruning strategy

Geneva Area, Switzerland

As Go to market Project Manager, I both acted as advisor and operational Project Manager on design, implementation & launch of customers facing projects for all retail channels (incl. e-shop, telesales, POS, self-care). I was responsible for maximizing channel targets (growth connections, ARPU, churn rate, propensity to call, etc.) while optimizing customer experience.Main responsibilities: • Impacts assessment, recommendations and high-level estimation • Business Requirements validation• Process definition, mapping, resource allocation• Communication plan review (ATL & BTL)• Training strategy for Customer Care and sales channels • Indirect channels involvement (including agreement on commissioning)• Testing (SIT/UAT/CAT/post-launch sanity checks)• KPI definition and performance monitoring• Knowledge transfer to Service Management (for post-launch operational support)

Sogeti Switzerland is a subsidiary to Cap Gemini SA, 115,000 employee-European leader in IT, managed consulting, outsourcing and professional services.Focused on local IT market, Sogeti Switzerland provides services based on Applications (Business Intelligence, collaboration, internet/intranet development, ERP,...), Infrastructures (networks, servers, databases), Project Management and Testing.I worked at Sogeti as Account Manager, in charge of clients portfolio development in Swiss Romande for multi-channel industries. Main activities: • Identify potential leads (cold-calling, technical events, partnerships, RFP,...) • Presentations and business development within clients • Development of specific value propositions • Follow-up client projects and consultant accomplishments • RecruitmentI have then be recruited by Orange, in order to tackle marketing challenges with both a sales and a customer mindset.

IBM is a major technology and consulting corporation employing 426,000 people over the world. IBM invented notably the hard disk drive, the floppy disk and the automated teller machine (ATM). As Junior Sales Representative, I primarily assisted the Senior Sales Representative on both East and North of France regions. I then managed the activities on the System x and Blade Center range. Main responsibilities: •Canvassing, development and sales of special offers in storage and server market (B2B through business partnership) •Targeting deals from 50K€ to 1M€ to both private and public companies •Promotion and training for resailers and business partners

Master Of Business Administration (Mba), Management Of Technology

Not only the "Executive MBA in Management of Technology"​ provides 360° business management capabilities. But in addition, it also.

Mba Courses, Business Administration And Management, General

Master, Marketing

Main assignments: - Activity tracking of Xerox Sales Force (40 hours) - Marketing business case of P&G (60h) - Communication project.

Master, Marketing/Sales

Activities and Societies: Sales manager of the junior enterprise Thesis: the stake of retailers own brands (250 hours) Collaboration.