Benoit Bessonneau Email & Phone Number

Suisse

Lausanne, Vaud, Switzerland

Bobst is one of the world's leading suppliers of equipment and services to packaging and label manufacturers with over 5'000 people around the world. I am in charge of defining tomorrow's digital services and establishing Bobst as a benchmark in Industry 4.0 and IoT services. Main responsibilities: Manage the lifecycle of the product portfolio (Apps.

Geneva Area, Switzerland

Senior Marketing Manager Expert in Go to Market, eCommerce & Product strategy

Lausanne Area, Switzerland

We deliver a monthly service to B2B customers, which are willing to distinguish. It includes an iconic Swiss timepiece with a full insurance coverage and exclusive services (ceremony, books, accessories, manufacture visits, events, etc.) over 12 & 24 months. No upfront fees, no surprise for the client! Just sign in and reward your worthy employees with a.

Cortaillod, Switzerland

• Gucci, one of the most reliable and consistent fashion watch brands, has been designing, developing and manufacturing iconic Gucci watches since the early 1970s. Made in Switzerland, Gucci watches are recognized for.
• Define online strategy through both direct and indirect platforms
• Launch partnership initiatives with main retailers (Amazon, Macy's, Christ, etc.)
• Monitor performance and brand visibility (incl. SEO and social media)
• Design a CRM strategy (based on digital warranty) to leverage customer's lifecycle and loyalty
• Lead cross-functional stakeholders to manage planning, content strategy, development, promotional campaigns, customer service, web analytics and web technologies

Geneva Area, Switzerland

• Orange Switzerland (renamed Salt Mobile in June 2015) is a major telecommunications operator covering 99% of the Swiss population and offering 4G mobile services for all, no matter the subscription. Based on a pick and.
• Integration of Internet of things into solutions and market positioning (2 year roadmap)
• Design of new products (price plans, services, options), notably "Das Abo" (channel based B2C price plan, about 5'000 GC/month) and "Pass" ("Pay upfront for 1 year", about 1'000GC/month)
• Market analysis and collection of customers insights
• Product Segmentation and communication briefing
• Product definition and pricing (scenario-based business plans and sensibility analysis)

Geneva Area, Switzerland

• As Proposition Manager mobile within the Business Marketing Department, I developed and managed value propositions for both SoHo & Large Accounts to sustainably drive gross and net adds. Main responsibilities:
• Define and implement the acquisition strategy
• Elaborate the concept for new offer, service, option, promotion and drive related Business Cases
• Act as Business Owner for cross-functional proposition development projects
• Analyze proposition performance, initiate tactical enhancements and ensure roadmap inclusion
• Marketing propositions phase out and pruning strategy

Geneva Area, Switzerland

• As Go to market Project Manager, I both acted as advisor and operational Project Manager on design, implementation & launch of customers facing projects for all retail channels (incl. e-shop, telesales, POS.
• Impacts assessment, recommendations and high-level estimation
• Business Requirements validation
• Process definition, mapping, resource allocation
• Communication plan review (ATL & BTL)
• Training strategy for Customer Care and sales channels

• Sogeti Switzerland is a subsidiary to Cap Gemini SA, 115,000 employee-European leader in IT, managed consulting, outsourcing and professional services.Focused on local IT market, Sogeti Switzerland provides services.
• Identify potential leads (cold-calling, technical events, partnerships, RFP,...)
• Presentations and business development within clients
• Development of specific value propositions
• Follow-up client projects and consultant accomplishments
• RecruitmentI have then be recruited by Orange, in order to tackle marketing challenges with both a sales and a customer mindset.

• IBM is a major technology and consulting corporation employing 426,000 people over the world. IBM invented notably the hard disk drive, the floppy disk and the automated teller machine (ATM). As Junior Sales.
• Canvassing, development and sales of special offers in storage and server market (B2B through business partnership)
• Targeting deals from 50K€ to 1M€ to both private and public companies
• Promotion and training for resailers and business partners

Master Of Business Administration (Mba), Management Of Technology

Not only the "Executive MBA in Management of Technology"​ provides 360° business management capabilities. But in addition, it also.

Mba Courses, Business Administration And Management, General

Master, Marketing

Main assignments: - Activity tracking of Xerox Sales Force (40 hours) - Marketing business case of P&G (60h) - Communication project for.

Master, Marketing/Sales

Activities and Societies: Sales manager of the junior enterprise Thesis: the stake of retailers own brands (250 hours) Collaboration with.