Beth Ann B. Email & Phone Number

• Manage a diverse team including data scientists, marketing data analysts, research analysts and strategists, data engineers, and marketing automation specialists.
• Oversee the management of the data stack, including Snowflake data warehouse and Tableau cloud environments. Established data standardization protocols across multiple platforms.
• Ensure legal compliance of data governance and privacy in digital advertising, including adherence to HHS guidelines related to HIPAA regulation, digital advertising, and online e-commerce healthcare clients.
• Accountable for providing precise and timely insights to facilitate data-driven decision-making both internally and for agency clients. Analysis and reports encompass various domains such as digital and traditional.

• Adhere to SDLC best practices and leverage Scrum framework in an agile environment to deliver custom web-based application solution utilized by external customer. Supports 49 independent retail offices and 350+ end.
• Collaborate with internal and external stakeholders, partner with development team to create and deliver custom web-based application solution. Responsible for maintaining strong business-client relationship and.
• Drive the product roadmap, overseeing release schedules and enhancement plans while effectively managing competing priorities among various stakeholders.
• Serve as a database designer and developer, contributing to the technical aspects of solution development.

• Design, program, and analyze custom qualitative and quantitative first-party marketing research studies to identify market trends, consumer preferences, competitor analysis and market share.
• Responsible for all in-house databases, including data governance and privacy.
• Stay on top of emerging technologies relevant to Agency clients.

• Database developer; development and support of multiple MySQL, Oracle and Access databases.
• Marketing email subject matter expert - responsible for creating and maintaining best practices for Agency Clients’ emails and email lists to ensure Agency compliance with FTC CAN-SPAM guidelines.
• Program HTML marketing emails, configure them within client CRM platforms, including Pardot, Constant Contact, and MailChimp, and oversee their distribution.

West Des Moines, Iowa, United States

• Managed tasks/deliverables across the Home and Consumer Finance Technology Group (HCFTG) organization, ensuring completeness and quality in a timely manner.

West Des Moines, Iowa, United States

• Engaged with Executive Management Team and Senior Leaders to execute on tactical and strategic initiatives on behalf of Home and Consumer Finance Technology Group CIO
• Matrix managed tasks/deliverables across HCFTG organization, ensuring completeness and quality in a timely manner.
• Wrote executive level quarterly communications, delivered to Wells Fargo HCFG CEO and direct reports.
• Acted as point of escalation for both team members and CIO direct reports.

Des Moines, Iowa, United States

• Lead creation of Project Management Reporting team within Wells Fargo Financial Information Services (WFFIS) Technology Program Office
• Partnered with multiple Technology and Business Project Management teams spanning Wells Fargo Financial

West Des Moines, Iowa, United States

Chandler, Arizona, United States

• Participated in Wells Fargo Services Leadership Development Program, a yearlong leadership training and job rotation program for high performers exhibiting leadership qualities. Rotations through Retail Stores.