Beth Ann B. Email & Phone Number

• Manage a diverse team including data scientists, marketing data analysts, research analysts and strategists, data engineers, and marketing automation specialists.• Oversee the management of the data stack, including Snowflake data warehouse and Tableau cloud environments. Established data standardization protocols across multiple platforms.• Ensure legal compliance of data governance and privacy in digital advertising, including adherence to HHS guidelines related to HIPAA regulation, digital advertising, and online e-commerce healthcare clients.• Accountable for providing precise and timely insights to facilitate data-driven decision-making both internally and for agency clients. Analysis and reports encompass various domains such as digital and traditional marketing paid media, organic media, sales conversion analysis, predictive data modeling, and research initiatives.

• Adhere to SDLC best practices and leverage Scrum framework in an agile environment to deliver custom web-based application solution utilized by external customer. Supports 49 independent retail offices and 350+ end users. • Collaborate with internal and external stakeholders, partner with development team to create and deliver custom web-based application solution. Responsible for maintaining strong business-client relationship and engagement.• Drive the product roadmap, overseeing release schedules and enhancement plans while effectively managing competing priorities among various stakeholders.• Serve as a database designer and developer, contributing to the technical aspects of solution development.

• Design, program, and analyze custom qualitative and quantitative first-party marketing research studies to identify market trends, consumer preferences, competitor analysis and market share.• Responsible for all in-house databases, including data governance and privacy.• Stay on top of emerging technologies relevant to Agency clients.

• Database developer; development and support of multiple MySQL, Oracle and Access databases.• Marketing email subject matter expert - responsible for creating and maintaining best practices for Agency Clients’ emails and email lists to ensure Agency compliance with FTC CAN-SPAM guidelines.• Program HTML marketing emails, configure them within client CRM platforms, including Pardot, Constant Contact, and MailChimp, and oversee their distribution.

West Des Moines, Iowa, United States

• Managed tasks/deliverables across the Home and Consumer Finance Technology Group (HCFTG) organization, ensuring completeness and quality in a timely manner.

West Des Moines, Iowa, United States

• Engaged with Executive Management Team and Senior Leaders to execute on tactical and strategic initiatives on behalf of Home and Consumer Finance Technology Group CIO• Matrix managed tasks/deliverables across HCFTG organization, ensuring completeness and quality in a timely manner.• Wrote executive level quarterly communications, delivered to Wells Fargo HCFG CEO and direct reports.• Acted as point of escalation for both team members and CIO direct reports.

Des Moines, Iowa, United States

• Lead creation of Project Management Reporting team within Wells Fargo Financial Information Services (WFFIS) Technology Program Office• Partnered with multiple Technology and Business Project Management teams spanning Wells Fargo Financial

West Des Moines, Iowa, United States

Chandler, Arizona, United States

• Participated in Wells Fargo Services Leadership Development Program, a yearlong leadership training and job rotation program for high performers exhibiting leadership qualities. Rotations through Retail Stores, Operations, Customer Service and Sales, Technology and Enterprise Shared Services. Emphasis in Technology. Program goal was to provide a breadth of knowledge and prepare Associates to step into leadership.