Developed and executed integrated marketing campaigns across multiple channels including content, social media, email, and advertising. Campaigns drove 94 percent year-over-year (YoY) increase in annual recurring revenue, with 77 percent directly attributed to marketing.Led content strategy and distribution across owned, earned, and paid channels. Increased direct traffic 31 percent, brand search impressions 60 percent, and LinkedIn engagement 24 percent YoY.Managed relationships with eight key insurance associations, securing seven webinars, four in-person speaking engagements, 11 article placements in industry publications, and 15 appointments to leadership positions.Launched employee social advocacy program, empowering staff as brand ambassadors, including team-specific training. Within 90 days of campaign launch, engagements from employees matched organic brand engagements on LinkedIn.Managed integrated advertising and content campaigns end-to-end. A key brand awareness campaign resulted in 1.7 million views across four platforms and increases in direct traffic (144 percent year-over-year; 99 percent quarter-over-quarter).Analyzed performance data to optimize budget allocation and exceed KPIs for awareness, traffic, leads, and revenue.Built cross-functional relationships and collaborated with executives to identify strategic opportunities to build brand awareness and trust.Created a multichannel internal communications program to inform staff on marketing initiatives.

Led multi-channel content curation and distribution strategy. Direct traffic increased 36 percent and Google brand search impressions increased 19 percent year-over-year. LinkedIn organic posts had a 7.4 percent engagement rate, increasing 72 percent year-over-year. Marketing contributed to a 94 percent increase in annual recurring revenue, with 77 percent of new revenue sourced from marketing and sales development. Organic search also contributed $3 million in pipeline.Launched company rebrand, including a first-ever company brand inventory and audit.Led employee and customer advocacy programming.Led a multi-channel content strategy across email, social media, earned media, and syndication that drove 36 percent increase in direct traffic and 19 percent lift in brand search impressions year-over-year (YoY).Launched a successful company rebrand including conducting the first-ever brand inventory and audit.Implemented employee and customer advocacy programming to boost brand awareness and engagement.Created and distributed highly engaging content on LinkedIn with a 7.4 percent engagement rate, increasing 72 percent YoY.Marketing efforts contributed to a 94 percent YoY increase in annual recurring revenue, with 77 percent of new revenue driven by marketing and sales development. Organic search initiatives also generated $3 million in sales pipeline.Partnered with People Ops on culture messaging campaigns to align external branding with internal culture. Company received three workplace awards, including Forbes Best Startup Employer.Analyzed performance data to optimize strategy and exceed KPIs across awareness, traffic, leads, and revenue.

Successfully launched an enterprise-wide rebrand, the company's first in 54 years, through collaboration with leadership and stakeholders. Designed and executed internal rebrand training and campaigns.Led SEO strategy, improving website visibility and accessibility. Implement site audit and processes to bring site to compliance with WCAG 2.1 AA. Organic traffic increased 21 percent YoY and first page rankings rose 51 percent.Partnered closely with leadership on culture campaigns that won 9 workplace awards and significantly reduced turnover. Company received three Gallup Exceptional Workplace Awards. Redesigned employee town hall meetings based on feedback; increased meeting productivity by 25 percent and improved employee satisfaction with communication.Created and executed integrated digital marketing campaigns, increasing brand awareness, website traffic, and lead generation. Improved marketing qualified lead (MQL) process led to a 33 percent increase in sales opportunities won.Created 100+ content pieces annually. Managed content calendar and briefs for digital content.Wrote, edited, and shared more than 18,000 posts across Facebook, LinkedIn, and Twitter. Average organic engagement rate of more than 5 percent.Collaborated cross-functionally to align messaging, positioning, and go-to-market strategies. Advised leaders on digital trends, metrics, and budget optimization.Designed and executed online response plans, reducing customer service calls by 40 percent.Created and delivered digital marketing training for employees, agents, and partners.Executed targeted, data-driven campaigns. Optimized based on performance data to maximize ROI.

Created Digital Coach, a program to train and educate employees and business partners about trends and best practices in online marketing. Delivered over 50 webinars, dozens of presentations, and scores of articles.Created and executed a content strategy focused on developing educational and engaging content tied to products and services for key audiences.Collaborated with the legal team to ensure content met regulatory guidelines and minimized risk.Launched Front Porch, a branded online community for those passionate about agriculture and rural life, extending the company's reach beyond B2B audiences. 80 percent of the Front Porch audience had no prior relationship with the company.Created and executed Digital Coach, a multichannel training program to educate business partners on digital marketing best practices.Managed all social media platforms including multiple Facebook pages, Twitter feeds, LinkedIn, YouTube, blogs, and websites. Wrote over 50 Facebook posts, 150 tweets, and 5 blog articles per month.Analyzed performance data, optimized content, and expanded reach across platforms, sustaining organic engagement rates of more than 5 percent on Facebook and LinkedIn.Led online marketing and social media strategy development and execution to strengthen customer relationships and align efforts with business goals.Created the Front Porch, a multichannel, farm-focused community that positioned Grinnell Mutual as a leader in agriculture and rural life through a Facebook page, Twitter feed, and blog.

Working with board to improve communication and networking with membership

Grew a regional event program 340 percent using constituent feedback. From 2006-2010, expanded the summer potluck picnic program to 22 events with nearly 1,000 attendees, reaching 10,000 constituents with multichannel communication (email, direct mail).Delivered on goal of increasing alumni engagement through an integrated, segmented multichannel communication plan across print, email, web, and social media.Developed and executed a comprehensive social media strategy across platforms like Facebook, Twitter, and LinkedIn to engage alumni. Measured the impact of digital strategies.Created a volunteer management plan for the department to manage 500+ class volunteers covering recruitment, training, stewardship, and retention. Clarified roles, responsibilities, and expectations.Advised 30 class volunteer committees, increasing class newsletter engagement 46 percent over 3 years. Volunteers saw 13 percent more donors and 32 percent more dollars raised.Used constituent feedback to redesign the summer picnic program, shifting to local and informal events. As project manager, attendance grew 340 percent from 2006-2010.Achieved net increases of 13 percent in class donor count and 32 percent in money raised by recruiting and advising 30 class volunteer committees.Created, implemented, and executed a multichannel marketing plan to engage key constituent groups through social media, in-person events, influencer marketing, and direct mail. Documented constituent interactions with Grinnell in Raisers Edge (CRM database) to facilitate engagement in their customer journey. Plan incorporated the Grinnell College brand, encouraged engagement, and facilitated responsive customer service.Launched first integrated digital marketing plan, including the college's first alumni community on LinkedIn, a dedicated alumni Twitter feed, and an expanded digital portal on a new CMS.

Raised more than $1.6 million through multichannel marketing (print, events, and word-of-mouth). Working with volunteers from local businesses, I trained and collaborated with companies’ campaign coordinators in executing workplace campaigns. I made over 200 presentations to their employees and coworkers and arranged for agency speakers and visits to local agencies.