Beth Baldwin Email & Phone Number

Lexington, MA

• Private practice with children, adolescents, adults and families, including brief therapy for help with problem solving and support for major mental illnesses like depression and anxiety, substance abuse, dual.
• Treatment modalities include individual sessions, family therapy and group sessions.
• Topics with children/teens include “social skills” and “mood regulation skills”.
• Parent group topics include “setting limits and… Show more Private practice with children, adolescents, adults and families, including brief therapy for help with problem solving and support for major mental illnesses.
• Parent group topics include “setting limits and imposing consequences”, “collaborative problem solving”, and "effective co-parenting before, during and after divorce".
• Guardian ad litem evaluator for custody, visitation, and adoption issues.

Needham, MA

Supervised in-home/in-community Family Partnership Program, a wrap-around program wholly funded by the Department of Mental Health designed to support families to maintain their children, adolescents and transition-aged adults with serious mental health problems at home and in the community.

Consultant in Marketing Research and Customer Value Growth, Lexington, MAClients: AOL, Canon USA, Time Warner Cable, Canada.com, Carolina Pad, Successful Parents, Pioneer Institute, Cornell University, Pathfinder Research Group, Bose, CVS, Staples, Foster Grant, Wal-Mart, Progressive Insurance, Citizen's Bank.I also occasionally taught an online course in.

• Innovated & validated methods for:
• Measuring & optimizing ad spend, brand awareness, consumer usage, & revenues.
• Facilitating the development of persuasive advertising via concept & communications testing, copy testing, awareness/usage tracking, & building normative data.
• Optimizing product design through qualitative usability & quantitative pre-testing.
• Measuring consumer sat & demos with 24-hour turn around & statistical rigor.
• Normative data & competitive tracking… Show more Innovated & validated methods for:

• Board level reporting to President, working with Ogilvy Advertising & OgilvyOne Worldwide, built team of 17 marketing strategists, advertising planners, & database analysts as intellectual engine of the agency..
• One of the chief architects of… Show more Board level reporting to President, working with Ogilvy Advertising & OgilvyOne Worldwide, built team of 17 marketing strategists, advertising planners, & database analysts as.
• One of the chief architects of Customer Ownership – Ogilvy’s proprietary CRM tools/processes, capturing the intellectual capital of the agency, making it available to and reproducible by all. Won $2MM+ new business in.
• P&L responsibility for the Dataconsult business: restructured database offering for $1M+ profit impact. Show less

• The largest Sales Promotion and Sponsorship Agency in the UK and part of DMB&B Worldwide. Board Director reported to Managing Director, built a team of 12 ad planners & market researchers, database analysts & developers.
• Reengineered Texaco’s consumer loyalty program from broad paper-based promotion to data-driven high-value customer program:
• Retained $20 million client of the agency.
• Designed measure of store catchment area from consumer data for Woolworth’s.
• Rebuilt… Show more The largest Sales Promotion and Sponsorship Agency in the UK and part of DMB&B Worldwide. Board Director reported to Managing Director, built a team of 12 ad planners & market researchers, database.
• Rebuilt Inter-Continental Hotels Six Continents Club loyalty customer recognition database:

• Europe’s largest loyalty program. Clients: Shell, National Westminster Bank, British Airways, Cellnet mobile phones.
• Managed $25M integrated communications budget: advertising, PR, collateral, brochure design.
• Planned and implemented direct mail communications to 3.5 million consumers.
• Developed innovative software program to forecast and track client ROI in Air Miles loyalty programs.

• Innovated ad platform to appeal to traditional and younger consumers alike: fundamental V-8 turnaround.
• Managed from concept research to advertising to salesmen’s collateral selling materials the development of Le Menu Lights, a line of 6 frozen diet dinners.
• Created a line of 10 prototype healthy frozen dinners according to American Heart Association guidelines.
• Voted Marketing Researcher of the Year

Ba, Biology & Psychology

Mba, Marketing & Finance

Ma, Counseling Psychology