Managing a new implementation of Salesforce, debugging and applying best practice solutions. Working closely with our sales team to train and ensure they have the tools needed to be successful using Salesforce. Rolling out email campaigns within Pardot. Managing data sync projects between Salesforce and NetSuite. Creating, writing, and posting social media content for multiple divisions.

I partnered with the Sr. Digital Product Manager to implement dynamic merchandising and digital marketing initiatives on thermofisher.com. I aligned with multiple internal stakeholders on features, requirements, and use cases to ensure the proposed solution met both business and customer needs. I assisted Solution Owners with designs by creating comps using Sketch and prototypes using InVision. I worked alongside product teams and developers to ensure the solution was implemented correctly in test environments prior to launching into production. I represented the UX team on the budding A/B testing committee, bringing suggestions for testing and coordinating with appropriate team resources when needed. I implemented HotJar on various projects to better understand customer behavior with heat maps and polls.

I supported 10-12 User Experience designers and 3 Customer Insights researchers in Pittsburgh and Carlsbad with projects on multiple digital platforms. As part of my day to day responsibilities, I managed the intake process with product managers and other business stakeholders. This included facilitating meetings between our team's resources and various SMEs to understand project goals, setting clear deliverables, and coordinating achievable timelines. I complied weekly status updates, maintained a team project roadmap, and ran team meetings, weekly design reviews and a scrum board within JIRA for the management team.

As the marketing lead for USB brand products, I owned the digital content, email calendar and messaging for the brand. I managed all web activities and data on the USB products being discontinued or transferred to a new brand within Thermo Fisher Scientific. I executed the customer communication plan for both the discontinued products and the closure of the manufacturing site in Cleveland. I was the marketing liaison for USB products with other divisions and local operations, regulatory, customer service, tech support, and finance teams.

I managed the online presence for USB products within the Affymetrix brand. As the digital marketing communications manager for USB products, I was responsible for eblasts, online media, social media posts, promotional offers, website content, and customer communications. I used Oracle ATG software to create web promotions, landing pages, new product pages, and update product content for the Life Science Reagents business unit. As a member of the core team tasked with launching a new ecommerce site, I participated in selecting the vendors needed to integrate key functionality and robust features. I wrote and reviewed requirements, tested functionality, submitted bugs, and worked with the internal IT team, offshore developers, internal stakeholders, business users, marketing, product marketing, regulatory, sales, and technical support to ensure a successful launch that merged four brands and two websites. From 2014 to Q4 2016, I managed the marketing specialist and was responsible for the marketing program budget ($450K on sales of $25 million). I partnered with product managers to launch new products. I worked with outside agencies to create online ads, brochures, make media buys, and to deliver creative elements for online campaigns. From 2010 to Q4 2013, I also managed the online presence for Anatrace, focusing on web content, online promotions, the media calendar, and email communications (Anatrace was sold in 2013).

I oversaw all USB website content updates, technical documents library, and promotional offers. I was the main liaison for transitioning the USB website from a 3rd party to a customized in-house solution, increasing the functionality and performance of the site.I was a key member of the multi-functional team formed to merge the USB and Anatrace websites into a new Affymetrix corporate ecommerce website. I participated in selecting the vendors needed to integrate key functionality and robust features and ensured proper mapping of data and technical documentation. As the SME for USB data within SalesLogix, I actively participated in transferring customer and sales data into the corporate CRM platform (Salesforce).USB was acquired by Affymetrix in Jan, 2008.

I launched the company’s first email program, learning and implementing Silverpop as the email automation software. I coordinated all digital campaigns and strategies with outside creative partners, and managed the digital component associated with each marketing campaign. I managed all website content updates, the technical resource library, and online promotional offers. I continued to manage the national tradeshow schedule and provided support for regional tradeshows.

I maintained the CRM database (Sales Logix) and was the go-to resource for the sales and marketing teams for training and data integrity. I imported tradeshow leads, cut mailing lists, and worked with an outside consultant on multiple customization projects. I managed our national tradeshow presence, handling all booth services and coordinating sales and marketing presence and goals at shows to maximize ROI. I sourced and purchased a modular tradeshow display and created a customized step-by-step instruction manual to ensure easy setup. In the small three person department, I handled the general marketing support such as flyer creation, print production, web updates, and promotional item sourcing.

I planned and managed all special events, including tradeshows, seminars, company meetings, webinars, employee parties, picnics, and holiday events.I ran lead generation activities, including direct mail, telemarketing, seminars, and tradeshows within existing base and targeting new prospects. I managed co-op claims for one major partner; coordinated co-op activities for other partners.

I coordinated and planned special events and lead generation activities. I used desktop publishing tools to design, create, and produce ads, invitations, flyers, maps, and forms. I created and maintained content on the corporate web site.IWES became AdvizeX.

I handled all marketing activities at the corporate headquarters and for two branch offices. Higley & Co became IWES.