Beth Beane Email and Phone Number
Beth Beane work email
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Beth Beane personal email
Senior marketing professional specializing in financial services, retail promotions, consumer incentives, loyalty programs and team leadership within the B2B2C market. An organized collaborator who increases team productivity via efficient management practices that result in revenue and volume goal achievement.Specialties: Direct Marketing, General Marketing, Advertising (print, broadcast, radio)Team/ Relationship Building, Research, Strategy, Promotions
Fidelity Investments
View- Website:
- fidelity.com
- Employees:
- 83148
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Vice President - Squad Leader For Financial Wellness, Engagement And Demand CreationFidelity InvestmentsCumberland, Ri, Us
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Vice President - Squad Leader For Financial Wellness, Engagement & Demand CreationFidelity Investments Jun 2019 - Present
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Senior Director, Paticipant Engagement/Content ManagementFidelity Investments Aug 2014 - Jun 2019Paricipant Engagment
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Director, Participant EngagementFidelity Investments Aug 2010 - Aug 2014Participant Engagement
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Senior Marketing Manager - Product DevelopmentCvs Caremark Mar 2008 - Jun 2010ExtraCare Health Loyalty Program Primarily responsible for implementing the first retail/pharmacy benefit loyalty program in the US. Achieved goal of over 10 million card holders 4 months ahead of deadline, driving in excess of $300k in pharmacy scripts, over 50% ahead of revenue target. - Led customer research team to determine relevant shopping behaviors of loyalty card holders to create future promotional programs. - Developed a direct marketing outreach program to increase awareness, card utilization and script growth. Cardholders engaged in program demonstrated over a 2% increase in purchasing behavior. - Partnered with executive management across the organization to identify synergistic opportunities pertaining to loyalty program. which resulted in a significant increase in share shift from competitors. -
Senior Marketing Manager - PromotionsCvs Caremark Jul 2003 - Mar 2008Circular/ Retail Promotions Directed a team of 6 promotion coordinators to execute 60 million circulars weekly utilizing sales performance, promotional lift, front/back page features, competitive pricing and consumer response. - Managed circular strategy for Personal Care, Health Care and Beauty Divisions. Created synergies between promotions, inventory and merchandising groups. - Developed 12 annual retail themes to drive consumer awareness and store traffic. Re-engineered Thanksgiving Day circular resulting in a sales increase of approx. 3MM vs. previous year.
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Account SupervisorHill Holliday Advertising Sep 2002 - Jul 2003- Set strategic direction for CVS/pharmacy and Cognos clients. Collaborated with Research Team to identify and define current target audience for CVS. - Developed multi-channel communication approaches that encompassed both mass and direct response vehicles to drive brand awareness and loyalty. - Managed broadcast and radio strategies to drive promotional awareness, brand awareness. - Managed two direct reports. -
Marketing ManagerStaples Inc Mar 2000 - Sep 2002Direct Response Marketing- Developed customer acquisition and retention strategies for the .com division. Responsible for over $20MM in direct response marketing dollars. - Improved acquisition and reactivation rates by approx. 20% via in-market testing. - Established and coordinated segmentation strategies for targeted "key items" catalog. - Created, launched and managed fax broadcast program for .com division.
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Senior Account ExecutiveArnold Communications Jul 1997 - Mar 2000- Oversaw the divisional relationship with Verizon client. Responsible for tracking account financials. - Partnered with President to drive new business accounts. - Managed two direct reports.
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Senior Account ManagerDickinson Direct 1995 - 1997- Managed print / production of key clients such as Johnson & Johnson - Managed launch of nutraceutical company Efamol in the US - Managed one direct report
Beth Beane Skills
Beth Beane Education Details
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Business Administration; Concentration Marketing
Frequently Asked Questions about Beth Beane
What company does Beth Beane work for?
Beth Beane works for Fidelity Investments
What is Beth Beane's role at the current company?
Beth Beane's current role is Vice President - Squad Leader for Financial Wellness, Engagement and Demand Creation.
What is Beth Beane's email address?
Beth Beane's email address is bb****@****cox.net
What schools did Beth Beane attend?
Beth Beane attended Boston University.
What skills is Beth Beane known for?
Beth Beane has skills like Strategy, Marketing Strategy, Strategic Planning, Product Development, Cross Functional Team Leadership, Account Management, Multi Channel Marketing, New Business Development, Sales, Program Management, Direct Marketing, P&l Management.
Who are Beth Beane's colleagues?
Beth Beane's colleagues are Scott Ayers, Jonathan Castaneda, Channa Hem, Cfp®, Kelly Uber, Courtenay Rodonets, Chris Loux, Deepika Nagori.
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Beth Beane
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