Beth Beane Email & Phone Number

Cumberland, Ri, Us

Paricipant Engagment

Participant Engagement

ExtraCare Health Loyalty Program Primarily responsible for implementing the first retail/pharmacy benefit loyalty program in the US. Achieved goal of over 10 million card holders 4 months ahead of deadline, driving in excess of $300k in pharmacy scripts, over 50% ahead of revenue target. - Led customer research team to determine relevant shopping behaviors of loyalty card holders to create future promotional programs. - Developed a direct marketing outreach program to increase awareness, card utilization and script growth. Cardholders engaged in program demonstrated over a 2% increase in purchasing behavior. - Partnered with executive management across the organization to identify synergistic opportunities pertaining to loyalty program. which resulted in a significant increase in share shift from competitors.

Circular/ Retail Promotions Directed a team of 6 promotion coordinators to execute 60 million circulars weekly utilizing sales performance, promotional lift, front/back page features, competitive pricing and consumer response. - Managed circular strategy for Personal Care, Health Care and Beauty Divisions. Created synergies between promotions, inventory and merchandising groups. - Developed 12 annual retail themes to drive consumer awareness and store traffic. Re-engineered Thanksgiving Day circular resulting in a sales increase of approx. 3MM vs. previous year.

- Set strategic direction for CVS/pharmacy and Cognos clients. Collaborated with Research Team to identify and define current target audience for CVS. - Developed multi-channel communication approaches that encompassed both mass and direct response vehicles to drive brand awareness and loyalty. - Managed broadcast and radio strategies to drive promotional awareness, brand awareness. - Managed two direct reports.

Direct Response Marketing- Developed customer acquisition and retention strategies for the .com division. Responsible for over $20MM in direct response marketing dollars. - Improved acquisition and reactivation rates by approx. 20% via in-market testing. - Established and coordinated segmentation strategies for targeted "key items" catalog. - Created, launched and managed fax broadcast program for .com division.

- Oversaw the divisional relationship with Verizon client. Responsible for tracking account financials. - Partnered with President to drive new business accounts. - Managed two direct reports.

- Managed print / production of key clients such as Johnson & Johnson - Managed launch of nutraceutical company Efamol in the US - Managed one direct report