- Create digital merchandise strategies for $1.6B home categories, averaging 44% digital sales- Collaborate with technology and marketing teams to build category, brand and event experiences on hsn.com through curated product assortments and relevant content- Spearhead digital only events to drive incremental traffic and digital sales - Oversee multi-level team, focusing on employee growth and improving processes

- Drove marketing strategy and oversaw integrated marketing plans for Home Design & Improvements and Beauty categories- Led cross-company teams within multi-platform organization to ensure strong marketing execution for key brand launches and events - Identified opportunities based on market and consumer insights to increase customer engagement and drive incremental sales- Initiated brand vision and strategic direction for development of new and proprietary brands- Built positive partner relationships to increase marketing exposure

- Developed marketing strategies for Beauty category, including social media partnerships with top brands Lancôme, Too Faced and Benefit Cosmetics- Led strategy of key celebrity events in fragrance and makeup, such as Michael Buble, Nicki Minaj, Gwen Stefani and Tyra Banks - Spearheaded customer targeted sampling to drive incremental customers

- Developed integrated marketing plans and cross-platform tactics for Home Design and Health & Fitness categories and brands- Optimized profit and new traffic by securing significant HGTV network and website support, as part of HGTV HOME partnership- Amplified marketing for Keith Urban guitar premiere, resulting in sell out and a significantly high % of new customers to HSN

- Develop integrated marketing plans including strategic objectives and cross-platform tactics for Home Design and Health & Fitness category key brands/events- Create brand positioning/differentiation for 50+ brands and ensure consistent brand execution across platforms- Generated approximately $1M in yearly incremental sales by managing Andrew Lessman Vitamins direct mail program- Led HSN’s participation at 2010 South Beach Food & Wine Festival to drive new customer acquisition and brand awareness to 10K attendees

- Drafted brand positioning, including target audiences and brand benefits- Managed marketing tactics including coupons, package inserts and direct mail; initiated all creative briefs and secured necessary approvals

- Trafficked print and web assets through Creative, Brand, and Legal teams- Ensured each creative element met objective outlined in creative brief

- Planned and managed member retention initiatives for over 900 members- Coordinated scouting program, served as liaison between College Football Bowl scouts and Bowl conferences - Oversaw 30 Citrus Bowl skyboxes including contracts and game day operations