Beth Bennett Email & Phone Number

• Sales Manager for Wal*Mart Vassarette, Bestform, and Curvation Account • Development and coordination of strong working relationship between internal staff and retail account management• Development of account business plans including sales plan metrics, floor space allocation and marketing direction. • Principal contact for sell in and management of assortment development. • Accountable for financial metrics, including shipment revenue goals, markdowns and marketing funds.

• Increased responsibilities included sales planning for production forecasting, which was integral for Wal*Mart’s receipt planning. • Supervised department as liaison between retail accounts and Vanity Fair Brands for communicating and analyzing all data. • Managerial experience includes supervising Replenishment Analysts for all Discount Retailer accounts.

• Developed and maintained model quantities to meet Vanity Fair Brands’ and Wal-Mart’s account goals regarding in-stock percentage, presentation, and inventory turnover. • Identified sales trends and analyzed seasonal profiles. • Established assortment plans. • Delivered account presentations.

• Managed all aspects of three accounts (Target, Lands’ End, Express) totaling $17 million. • Responsibilities included coordinating between VF’s management and manufacturing teams and each individual account. • Worked closely with Customer Service, Product Development, and Merchandising to ensure complete on-time product delivery. • Served as liaison between the accounts’ buyers and planners and VF’s sales team.

Bba, Marketing, Summa Cum Laude

Mba