- Dynamic networker establishing relationships with local organizations, vendors and media- Possesses knowledge of Salesforce, a software that holds 40,000+ patron records, while also processing donations and ticket sales using the system- Established brand identity for company website, marketing collateral, promotional materials, and social media platforms- Conceptualized and designed all print collateral: show art, brochures, posters, playbills, newsletters, rack cards, postcards, print ads, billboards, stationary, and more- Designed all digital communications such as e-newsletters, email campaigns, social media ads, Google ads, and more- Managed and maintained company website (Joomla), social media platforms (Instagram and Facebook), email database (Mailchimp/Constant Contact), photo archives (Flickr), and video archives (Vimeo)- Created, implemented and managed season membership campaigns and programs tracking ROI and retention- Implemented, tracked, and analyzed campaigns proving success in strategies and return in ticket sales with events surpassing budgeted income goals by 26%- Developed strategic marketing campaigns to build tourism sales- Managed the outsourcing of all marketing materials with print vendors as well the coordination and distribution of all direct mail pieces- Administrated all communications for general media requests by writing and coordinating the release of press releases, supplying photos, and promoting productions via event online submissions and calendar listings- Managed, built, and maintained company website- Assisted in show photography for marketing/archival purposes and created photo galleries to display on company website- Implemented all photo editing and retouching of show photos and company photos- Created photo galleries and trailers for all productions and maintained archives on Flickr and Vimeo- Solicited program advertising sales and surpassed income goals by 15%- Voice over work in radio and tv ad spots

- Conceptualized, created and designed a vast array of marketing materials for Charleston businesses such as Domicile Real Estate Brokerage, Charleston Horticultural Society, Lowcountry Marine Mammal Network, Storytree Children’s Theatre, What If? Productions, Queen Street Playhouse, Stephanie Burg/Board Certified Nutrition and Lifestyle Coach, Northern Roots Hair Salon, and Jardín Bonita