Marketing Manager
CurrentDevelop and implement marketing strategy across all channels, leading the way from concept to execution. Various responsibilities include content generation and design; digital asset management and analysis; and engaging internal and external stakeholders to meet stated company goals. Recent initiatives include:• Redesign corporate website• Refresh branded assets• Streamline internal print processes, realizing 25% savings year-to-yearCompany leadership initiatives include: • Human Performance Program leadership team. Responsible for branding, developing and communicating a company-wide training program supporting a Zero Incident philosophy.• Safety leadership team. Collaborated in revising daily Job Safety Analysis (JSA) process. Redesigned JSA tracking mechanisms. Developed plan for communicating changes and training employees in the new process. • Partner/Mentor Program leadership team. Collaborated in developing dual internal employee engagement programs with the goal of increasing employee retention.Additional responsibilities include: • Employee relations management. Responsible for planning and execution of annual events, special events, team-building activities, and other retention activities as directed by the executive officers.• Customer relations management. Develop and execute various customer appreciation initiatives.
