Beth Doherty Email & Phone Number

Oakland, California, Us

Oakland, California, Us

Oakland, California, Us

San Francisco, Ca, Us

Demandbase is the Smarter GTM™ company for B2B brands. They help marketing and sales teams overcome the disruptive data and technology fragmentation that inhibits insight and forces them to spam their prospects. As a marketing specialist at Demandbase, my key responsibilities included:- Sales Enablement: creating sales enablement materials to support marketing programs.- Organising virtual and in-person events - sourcing venues, deal with contracts and overall event logistics.- Ownership of direct mail campaigns and strategy - working with sales, marketing and customer success teams to build and execute gifting at all stages of the customer lifecycle.- Planning and executing webinars and other online events.- Driving regional roadshows and events.- Creating effective propositions and messaging to engage, raise awareness, drive direct responses and web traffic, bookings and purchases undertake database segmentation and targeting – using digital platforms and CRM systems to build lists and target groups.- Developing and scheduling email marketing campaigns to promote marketing programs, support lead generation and build brand awareness and on-going brand engagement across each stage of the marketing funnel.

Hinckley, Leicestershire, Gb

First established in 1902, Triumph Motorcycles celebrated 110 years of motorcycle manufacture in 2012. For more than two decades, Triumph Motorcycles has produced iconic bikes that perfectly blend authentic design, character, charisma and performance. Building around 60,000 bikes per year, Triumph is the largest British motorcycle manufacturer and has over 750 dealers across the world.Assisting on all digital functions, my responsibilities included:- Managing and authoring global content across 31 market websites.- Using CMS Sitecore 9.0 to rebuild and redesign the global website, converting all content from Sitecore 8.2.- Working alongside the global aftersales team during an independent project to improve customer retention by launching a global aftersales website.- Researching and implementing SEO techniques, successfully improving website page rankings and click-through rates.

Bromley, Kent, Gb

This consultancy position was orientated around researching the business and marketing implications of social media platforms. Prospects, a careers service aimed towards 13-25 year olds, required an in-depth understanding regarding the ways in which their target audience utilise social media platforms to allow the optimisation of their online presence. A hands-on research phase was carried out, followed by the completion of a 10,000 word proposal for the Northamptonshire branch to implement and distribute company-wide.The key proposals contained detailed information on:• Utilising and managing paid advertising techniques on social media.• Tracking results using built-in analytics.• Managing and scheduling content using social media management tools.• Optimising content to coincide with the social media usage patterns of the target audience.• Using social media for B2B related functions.

Bedale, England, Gb

This role involved touring reputable shows across the UK such as Tatton Park Flower Show and BBC Good Food Show to promote new Heck products. Key duties included:• Identifying the audience and marketing the products appropriately.• Analysing sales figures to determine sales potential & inventoryrequirements.• Consistently exceeding sales targets on every occasion, with each show selling over double the targeted sales figure.