As a C-suite marketing and media executive and a seasoned GM, I have a successful track record of building brands and businesses, driving profitable growth, and strengthening marketplace relevance and impact. I’m a forward thinker with a customer-centered mindset, proven ability to leverage data and technology, and an affinity for best practices (“beth-practices”). With a natural ability to identify, interpret, and navigate changing business environments, I excel at executing on today's marketing challenges while building the vision, strategies, and capabilities for 6 months, a year, and several years from now. Proficient in all B2B and B2C marketing disciplines. I’ve delivered double-digit revenue, profitability, and audience growth for digital, consumer-facing brands at Comcast/NBCU, Hearst, Disney, and Time Inc. At the nonprofit Ad Council, I led B2B media and agency client relationships industry-wide, securing and deploying $1.6 billion in ad inventory for five years in a row on behalf of social-cause campaigns.. As a Board Director and now Vice Chair at AARP, I’ve provided fiduciary oversight during a time of significant financial change and critical shifts in strategic direction while guiding digital transformation work aligned with organizational mission. Most recently, I’ve led B2B marketing and growth initiatives for SaaS companies, optimizing cost efficiencies through offshoring and attracting significant new private-equity investment. I value being a trusted and discerning thought partner to colleagues and a transparent, hands-on leader of cross-functional teams. I’m fueled by purposeful work, complex challenges, steep learning curves, and the satisfaction of building something better, together. Full P/L responsibility up to $30 million, marketing budget responsibility up to $12 million, and cross-functional team leadership up to 120, including marketing, communications/PR, sales/sales development, content, research, product, engineering, and finance.