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Beth Ellard is listed as Chief Marketing Officer | Chief Media Officer | EVP & General Manager | Growth Leader | Board Director at Salary.com, based in New York City Metropolitan Area, United States. AeroLeads shows a matched LinkedIn profile for Beth Ellard.
Beth Ellard previously worked as Chief Marketing Officer at Salary.Com and Strategic Advisor at Futureproof Strategies, Llc. Beth Ellard holds Mba, Marketing from Northwestern University - Kellogg School Of Management.
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As a C-suite marketing and media executive and a seasoned GM, I have a successful track record of building brands and businesses, driving profitable growth, and strengthening marketplace relevance and impact. I’m a forward thinker with a customer-centered mindset, proven ability to leverage data and technology, and an affinity for best practices (“beth-practices”). With a natural ability to identify, interpret, and navigate changing business environments, I excel at executing on today's marketing challenges while building the vision, strategies, and capabilities for 6 months, a year, and several years from now. Proficient in all B2B and B2C marketing disciplines. I’ve delivered double-digit revenue, profitability, and audience growth for digital, consumer-facing brands at Comcast/NBCU, Hearst, Disney, and Time Inc. At the nonprofit Ad Council, I led B2B media and agency client relationships industry-wide, securing and deploying $1.6 billion in ad inventory for five years in a row on behalf of social-cause campaigns.. As a Board Director and now Vice Chair at AARP, I’ve provided fiduciary oversight during a time of significant financial change and critical shifts in strategic direction while guiding digital transformation work aligned with organizational mission. Most recently, I’ve led B2B marketing and growth initiatives for SaaS companies, optimizing cost efficiencies through offshoring and attracting significant new private-equity investment. I value being a trusted and discerning thought partner to colleagues and a transparent, hands-on leader of cross-functional teams. I’m fueled by purposeful work, complex challenges, steep learning curves, and the satisfaction of building something better, together. Full P/L responsibility up to $30 million, marketing budget responsibility up to $12 million, and cross-functional team leadership up to 120, including marketing, communications/PR, sales/sales development, content, research, product, engineering, and finance.
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Waltham, Massachusetts, Us
Hired by the CEO to develop new global integrated marketing strategy while elevating the attractiveness of the company’s offerings pending sale. Successful company exit H.I.G. Capital to Accel-KKR, October 2022.
Advising early-stage and larger established companies in the areas of strategy, business model expansion, customer experience, and business development.
Washington, Dc, Us
Providing governance and fiduciary oversight as well as strategic guidance and direction during a time of significant financial change, growth, and critical shifts in strategic direction. Vice Chair (2022-present). Board Director, AARP Services (for-profit) (2020-2022); Board Director, AARP (2014-2021). Governance & Nominating Committee 2016-present. Membership & Social Impact Committee 2014-2018.AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50+ to choose how they live as they age.
Dover, Delaware, Us
Built legacy web business Vault.com into leading career engagement platform by acquiring and integrating alumni mentoring SaaS, virtual events PaaS, and college job board functionality. Doubled revenue to $15M while maintaining 40%+ EBITDA through restructuring, offshoring, and ancillary revenue growth. Led cross-functional team of 11. Successful company exit Centre Lane Partners to Northlane Capital Partners, April 2022. Vault is part of Infobase Holdings, a private-equity-backed edtech company.
New York, Ny, Us
Drove broad transformation of the Ad Council’s core business and catalyzed the 70-year-old nonprofit’s strategic ambitions of becoming a more digital and customer-centric company. Secured and deployed $1.6B in ad inventory for 5 years in a row (+15% vs. $1.4B pre-arrival), delivering 10-40X ROI annually for non-profit, federal government, and corporate campaign sponsors. Led B2B client relationships with virtually every media company in the US. Rapidly-won client relationships with 100+ leading digital companies (Amazon, Apple, Facebook, Kargo, Microsoft, Netflix, Spotify, Snap, YouTube) with 100% retention over 4 years. Scaled custom partnerships by 5X from 2014 to 2015 with 90% program renewal 2016-2018.Leveraged new capabilities through alliances with top media agencies (Publicis, OMD, UM) and tech partners (Google Ad Manager, MOAT, The Trade Desk). Maintained partner-of-choice status with B2B martech including new CMS, DAM, and digital distribution; CRM and email marketing best-practices; and new BI/analytics platform. Led Board Director relationships with top 50 media and agency executives, turning conversations into actionable opportunities while securing relationship feedback. Tripled engagement to 78% in 2018 from 26% in 2015.Managed multiple teams totaling 42: Media, Media Planning, B2B Marketing & Distribution, Creative Services, and Data & Analytics.The Ad Council is the non-profit behind such social-cause campaigns as Love Has No Labels (Diversity & Inclusion), Ending Hunger, Discovering Nature, Foster Care Adoption & Wildfire Prevention (Smokey Bear).
Philadelphia, Pa, Us
As EVP & GM of popular women’s lifestyle brand DailyCandy, scaled business from OG email newsletter to thriving digital, video, social, event, and ecommerce company. P/L responsibility for $30M product portfolio. Steered new brand and business vision, delivering DailyCandy’s best financial performance since its 2000 launch through stronger subscription growth (20% for 3 years in a row vs. 8% standard pre-arrival), higher ad revenue (+67% 2011 vs. 2009), new ecommerce revenue ($5M in 2011), $6M in cost savings over 2 years, and 30% higher OCF (2011 vs. 2010).Successfully integrated into NBCU joint-venture while fostering entrepreneurial culture consistent with DailyCandy’s mission and brand values. Hired and led high-performing executive team; built a strong bench of talent across departments. Led cross-functional team of 120 including Product, Engineering, Content, Marketing, PR, Ad Sales, and eCommerce.
New York, Ny, Us
Digital-business founding team member for Hearst Digital Media. Launched and scaled Hearst Women’s, Young Women’s, and Beauty & Fashion Networks by almost 4X in two years, from 3MM in 2007 to 14MM in 2009; all three networks ranked in the ComScore Top 10 for their respective categories.As Product Director, led 10 large-scale websites from strategy through execution, including business plans, marketing plans, user personas, business requirements, product roadmaps, stakeholder communications, new ad products, sales alignment and sales tools, content, and measurement. 2006-2008.As Content Director, led content strategy and operations for 12-site portfolio producing 300 new pieces of content every week and driving 77% of network traffic with SEO and content syndication. Managed multiple teams totaling 40. 2008-2009.
New York, Ny, Us
Steered Parenting leadership team in holistic brand development process, resulting in greater reader satisfaction, competitive differentiation, multi-year ad revenue growth of 30%, and top industry awards. Previously at Time Inc., held a series of increasingly-responsible roles in consumer marketing, ad sales & sales development, FP&A, and new business development.
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Beth Ellard works for Salary.com.
Beth Ellard is listed as Chief Marketing Officer | Chief Media Officer | EVP & General Manager | Growth Leader | Board Director at Salary.com.
Beth Ellard is based in New York City Metropolitan Area, United States while working with Salary.com.
Beth Ellard has worked for Salary.Com, Futureproof Strategies, Llc, Aarp, Vault, and Ad Council.
You can use AeroLeads to view verified contact signals for Beth Ellard at Salary.com, including work email, phone, and LinkedIn data when available.
Beth Ellard holds Mba, Marketing from Northwestern University - Kellogg School Of Management.
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