Beth Horner Email & Phone Number

Chapel Hill, Nc, Us

Raleigh-Durham, North Carolina Area

Raleigh-Durham, North Carolina Area

• Manage the State Health Plan’s marketing and communication efforts to align with the Plan’s strategic goals and priorities for approximately 680,000 members• Manage the customer experience staff to ensure all customer facing processes, communications and outreach efforts provide the best member experience possible • Manage all communication platforms including website, e-newsletters, presentations, marketing materials, member mailings and social media presence•… Show more • Manage the State Health Plan’s marketing and communication efforts to align with the Plan’s strategic goals and priorities for approximately 680,000 members• Manage the customer experience staff to ensure all customer facing processes, communications and outreach efforts provide the best member experience possible • Manage all communication platforms including website, e-newsletters, presentations, marketing materials, member mailings and social media presence• Coordinate the solicitation of feedback from members through a variety of data collection methods to determine satisfaction and member engagement• Responsible for leading and managing the implementation of a multi-faceted communication strategy for Annual Enrollment to encourage members to take action regarding their Plan benefits• Coordinate all training efforts regarding Plan benefits and procedures for members, Health Benefits Representatives, agencies, stakeholder organizations, and vendor partners • Serve as the business owner for the State Health Plan’s contract for Eligibility and Enrollment, Print/Mail and Marketing and Communication services• Manage escalated customer issues requiring coordination among the Plan’s multiple vendor partners to identify ways to improve the overall customer experience Show less

Raleigh-Durham, North Carolina Area

• Managed all communication, marketing and advertising efforts to support the agency’s mission of promoting highway safety in North Carolina• Managed Public Affairs department; supervising an administrative assistant and highway safety specialist• Prepared speeches, press releases and materials to support agency events and campaigns• Coordinated kick-off events for highway safety campaigns such as “Click It or Ticket” and “Booze It & Lose It” and other special events as needed•… Show more • Managed all communication, marketing and advertising efforts to support the agency’s mission of promoting highway safety in North Carolina• Managed Public Affairs department; supervising an administrative assistant and highway safety specialist• Prepared speeches, press releases and materials to support agency events and campaigns• Coordinated kick-off events for highway safety campaigns such as “Click It or Ticket” and “Booze It & Lose It” and other special events as needed• Utilized data to drive the marketing strategy in order to determine the most efficient way to reach target audiences to impact behavior change • Managed the content and structure of the agency’s website• Served as the agency’s representative to media and other organizations to promote agency initiatives• Served as editor for all agency publications for both the public and law enforcement personnel • Managed several large budgets in the form of federal grants for various agency programs including sports marketing and public education and outreach• Appointed by the Governor as North Carolina’s representative for the National Association of Women Highway Safety Leaders Show less

West Des Moines, Ia

• Managed the development of various consumer and channel marketing materials including brochures, flyers, advertisements, newsletters and kits• Managed the creation of quarterly promotional presentations promote the use of marketing materials in an effort to increase material sales• Assisted in the development of a new on-line marketing material ordering system including data and inventory management, system maintenance, and promotional communications to introduce and educate sales… Show more • Managed the development of various consumer and channel marketing materials including brochures, flyers, advertisements, newsletters and kits• Managed the creation of quarterly promotional presentations promote the use of marketing materials in an effort to increase material sales• Assisted in the development of a new on-line marketing material ordering system including data and inventory management, system maintenance, and promotional communications to introduce and educate sales force• Prepared communications and special promotional collateral used to promote the use of new marketing materials • Acted as the liaison on product and program rollouts and managed the creation of marketing materials to support the rollouts• Assisted in the creation of two marketing support catalogs including interviewing and writing sales force testimonials and final distribution• Managed advertising series in the bi-monthly nationally distributed newspaper to promote the use of marketing materials to increase awareness and sales Show less

Master Of Science, Journalism And Mass Communications

Bachelor'S Degree Of Arts, Communication Studies

Activities and Societies: Delta Zeta Sorority, Panhellenic Council, Dance Marathon