Sensory and Consumer Insights professional with strong understanding of consumer decision drivers and the ability to translate data into strategies. Experienced in all Qualitative and Quantitative methodologies, experimental research design, product development, claim substantiation, nutrition and regulatory issues in support consumer research. Experienced in working with large and small CPG companies, both client-side and supplier, to develop effective research approaches to maximize opportunities. Trained and experienced as a focus group moderator. Wide range of product experience including food/ beverage, personal & home care, electronics. Working knowledge of statistical analysis. Excellent communication and presentation skills to a wide array of audiences ranging from C-level to technical.•A.C. Neilson trained in Experimental Design•Burke Institute trained Focus Group Moderator •Policy Development on nutrition and safety issues.Specialties: •Sensory Descriptive Analysis, Quantitative Consumer Product and Market Research including Category Appraisal, Claim Substantiation, Tracking Studies, Segmentation, Nutrition Research and Experimental Design •Development, training, management and analysis of consumer and sensory panels•Expertise in children’s qualitative and quantitative research design and execution
Listed skills include Customer Insight, Marketing Research, Qualitative Research, Market Research, and 5 others.