Beth Mccall

Beth Mccall Email and Phone Number

Marketing Manager @ Smalley & Company
denver, colorado, united states
Beth Mccall's Location
Scottsdale, Arizona, United States, United States
About Beth Mccall

Multi disciplined marketing and communications professional; digital, copy, content as well as design proficiencies to attract specific demographics for businesses and consultative client engagements. Assisted in orchestrating brand image enhancement to increase audience recognition when launching and redesigning hotels, restaurants, boutiques, spas and retail shops. Genre’s experience; non-profit, beauty, wellness, fashion, cuisine, decor, hospitality, and construction.Expertise with strategically identifying, developing and increasing audience engagement; campaign creation, budget establishment and monitoring, traffic building, KPI’s with detailed metrics reporting and oversight. Compelling brand evaluator, communicator, and storyteller. Imaginative, creative, strategic. Career history of developing and managing social media – forecasting trends, budgeting, directing, and managing paid ads, analyzing data for channel growth, email blasts, blogging, developing loyalty programs, increasing customer loyalty, maximizing monetization metrics to meet and exceed ROI goals.Motivational training and coaching background serve as unique pivotal tools inspiring individual and team building to drive strategic common goals. EDUCATION:Fashion Institute of Design and Merchandising - Associate degree in MerchandiseMarketing; minor Visual Communications. Ashford University - Bachelor's degreeBusiness.SKILLS:Social Media Marketing | Marketing | Digital Marketing | Marketing Strategy | Social Media | Paid Media Advertising | Digital Media | Creative Strategy | E-commerce | Branding | Ad Designer | Trend Forecasting | Microsoft Office | Content Creation | Email Marketing | Analytics | Blogging | Photography | Adobe Creative Suite | Wordpress | Editing | Campaign Management | Copywriting | CRMCOMMUNITY:Philanthropic engagement: The Care Fund. Serving as Greater Phoenix Advisory Council.

Beth Mccall's Current Company Details
Smalley & Company

Smalley & Company

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Marketing Manager
denver, colorado, united states
Employees:
10
Beth Mccall Work Experience Details
  • Smalley & Company
    Marketing Coordinator
    Smalley & Company Jan 2022 - Present
    Anaheim, California, United States
    -Develop and execute comprehensive social media strategies resulting in a 50% increase in followers, and a 20% growth in follower brand visibility and follower engagement over a six to twelve month period.-Implement and manage paid social media advertising campaigns and optimize budgets and target strategies to achieve a 25% reduction in cost per acquisition.-Monitor social media trends and industry best practices, incorporate emerging technologies and platforms to stay ahead of the competition, and maintain a cutting-edge social media presence.-Facilitate and plan company marketing events including customer appreciation events and product training events with our top manufacturers to educate our customers of application and best practices, and provide customer and vendor recognition.-Design and strategize email marketing campaigns for new product promotions, company news and updates, and marketing and training events.
  • Pacific Hospitality Group
    Marketing Coordinator
    Pacific Hospitality Group Jul 2018 - Dec 2021
    Irvine
    I worked in the Food and Beverage & Retail Department for all 13 hotels, restaurants, spa shops, and boutiques. My role:-Developed and curated engaging content for various social media platforms, maintaining a consistent brand voice and style.-Assisted in the planning and execution of social media campaigns, collaborating with cross-functional teams to ensure seamless integration with broader marketing initiatives.-Supported the creation and management of paid social media advertising campaigns and optimized targeting parameters and budgets to maximize ROI.-Assisted in the facilitation of company marketing events including grand openings and company wide F&B conferences. -Assisted in the procurement of new merchandise for resale across all spa shops, restaurants, and boutiques, to ensure alignment with market trends and customer preferences. -Assisted in the decoration and styling of multiple locations to enhance visual appeal and customer experience.
  • Center For New Medicine
    Marketing Associate
    Center For New Medicine Jul 2015 - Jun 2018
    Irvine
    -Conducted market research to identify trends and competitor strategies to provide actionable insights of informed marketing strategies and contribute to a 15% improvement in targeted accuracy.-Utilized analytical tools and marketing automation platforms to track key performance indicators and provide regular reports and insights to optimize marketing strategies.-Contributed to the creation of marketing collateral, including brochures, presentations, and sales materials, to ensure alignment with brand guidelines and messaging.

Beth Mccall Education Details

  • Ashford University
    Business, Management, Marketing, And Related Support Services
  • Fidm Los Angeles
    Fidm Los Angeles
    Merchandise Marketing

Frequently Asked Questions about Beth Mccall

What company does Beth Mccall work for?

Beth Mccall works for Smalley & Company

What is Beth Mccall's role at the current company?

Beth Mccall's current role is Marketing Manager.

What schools did Beth Mccall attend?

Beth Mccall attended Ashford University, Fidm Los Angeles.

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