Beth Nock Email & Phone Number

New York, Ny, Us

New York, New York

• Head of Brand Marketing team for supporting the consumer products portfolio (Popeye, Olive Oyl, Flash Gordon, The Phantom)• Oversee Brand Management, Marketing Activations/Promotions, Social Growth, Website Maintenance and Product Development globally while simultaneously serving as Art Director and Public Relations lead• Launched 95th Anniversary campaign for Popeye earning 250M+ impressions in a single day; January 17 declared first inaugural Popeye the Sailor Man National Day; Popeye first “person” awarded Good Housekeeping’s Nutritionist Approved Emblem for his positive influence on healthy eating• Executed strategic marketing & PR initiatives with media, fashion and entertainment partners such as Project Runway All-Stars, Lifetime, Marie Claire, Elle, Woman’s Day, Torrid, MAC Cosmetics, Zac Posen, Lazy Oaf, Betsey Johnson and The Empire State Building. The campaigns delivered between 27M - 228M impressions• Led brand repositioning strategy for Olive Oyl which increased her relatability among consumers by establishing her as a role model for self-acceptance and self-love, resulting in dedicated consumer products programs with high-profile brands such as Moschino, Moncler and Rude Cosmetics; social media presence grew exponentially (500 to 50K) including her first viral video on TikTok• Built the first consumer-friendly, interactive website for Popeye to boost fan engagement online and increase traffic on social platforms• Developed creative trend guides timed to each fashion season to keep the licensed product continually relevant in the marketplace• Art directed fresh character looks as well as first-ever packaging and trend guides for Flash Gordon and The Phantom• Successfully built marketing team from ground up through strategic hiring and talent development• Spearheaded company’s annual brand presence at key tradeshows — from booth design to sales materials to messaging across public relations and advertising

Ny, Ny

• Created the first-ever brand guidelines and core style guides for Betty Boop and Popeye• Established the foundations for the Betty Boop and Popeye social media programs including brand voice definition, monthly content calendar planning, content creation, and community management. Betty Boop’s IG following grew 200% over the course of my management and Popeye IG grew 330%.• Launched, tested, monetized, and grew the Popeye and Friends YouTube Channel to 50K subs within the first year

New York, New York, United States

• Directed the busy scheduling and workflow for all creative initiatives company-wide, serving as a liaison between the designers/proposal writers and the research teams across multiple time zones; utilized creative problem-solving to accommodate frequent, and often last-minute, changes• Drafted and instated process guidelines and protocols that improved communications between the Creative Services and Research departments, increasing designer productivity and enabling the teams to work together more collaboratively and efficiently• Collaborated with Senior Graphic Designer to develop and launch the new corporate visual identity• Managed the successful design of 70+ client deliverables (e.g., reports, presentations, infographics) • Executed development of sales tools to support new business generating activities including 100+ proposals, and multiple capabilities decks, sell sheets, conference submissions as well as the company newsletter• Led hiring for the department, including the recruiting, testing and training of freelance designers and video editors

New York, Ny

• Supported Brand Director in all activities for 10+ properties, including project management and development/execution of brand plans and integrated marketing strategies• Developed key marketing/sales tools including targeted pitch decks and sell-sheets for key brands such as OLIVIA, Little Golden Books and Felix the Cat, that helped secure $10M+ via global programs and partnerships • Coordinated the development of creative tools including style guides, asset packs and sizzle reels• Worked with licensing partners to develop consumer driven products/programs, serving as a liaison between brand owners/creators and the licensees• Established Lassie’s first-ever, cohesive, online presence through the rebrand of Lassie.com and launch of official Lassie pages/handles on Facebook, Twitter, Instagram and Pinterest • Organized and led weekly team meetings to ensure that all departments across PR, promotions, new business, consumer products, retail, digital and creative services were communicating clearly and executing brand strategy initiatives according to plan• Built and maintained successful and productive relationships with colleagues, brand creators, partners and talent• Initiated and maintained the internship program, and oversaw day-to-day management of the Marketing Coordinator• Managed $2.5M dollar, global marketing budget

New York, Ny

• Delivered 30+ titles (both episodic and film content) across 7 different digital platforms including iTunes, Netflix and Hulu. Activities included the creation of metadata and artwork for each platform and the development of promotional strategies, such as a Tier 1 iTunes initiative, in cooperation with our digital distributor• Planned and executed integrated marketing/PR plans for 13 home video releases; worked with creative to develop packaging, authored copy for the wrap art/inserts, and supplied home video with all necessary deliverables for each title’s launch• Generated content for brand websites and social media sites; redesigned the Frosty the Snowman website in cooperation with Warner Brothers• Originated and executed live OLIVIA storytelling events (in cooperation with Simon & Schuster) at Union Square Partnership’s “Summer in the Square”

New York, United States

New York, New York, United States

• Supported the EVP, Global Marketing and Consumer Products, as well as assisted the domestic and international marketing teams with special projects including the development of brand presentations and pitches• Aided in budget planning, managed actuals tracking and invoice payment for the department

New York, New York, United States

• Coordinated all activities required to prepare titles for release, including effective cross-departmental communication with the delivery, publicity, creative services and marketing departments, managing inventory, strategizing special release plans and resolving logistical issues, while operating within a tight budget and frequent deadlines• Conducted market research, writing reviews on competitive trailers, scripts and films

New York, New York, United States

• Booked screening venues for events and formed strategic relationships with theatre screening coordinators• Tracked and reported overnight, matinee and cumulative dollar grosses generated by films release