Beth Ott Email & Phone Number

Seattle, Washington

Lead the facilitation and execution of integrated marketing campaigns across internal teams and external partners to increase sales effectiveness in products offered in cloud services on the dev platform. Create a portfolio of marketing assets (demand generation assets, emails, landing pages, animated videos, webinar content and abstracts, partner case studies, e-Books, solution briefs, white papers and social media components) across a variety of platforms that are designed to drive funnel leads to Partner and outbound sales org. Drive program engagement process and collaboration across global teams. Create program timelines, communications cadence and processes for stakeholder engagement and alignment according to program and launch timelines. Manage marketing assets and collateral within program portfolio including content legal review and approval process with partners and internal stakeholders. Evaluate campaign performance and provide comprehensive closing documentation to key stakeholders.

Redmond, Wa

Liaison between retail field teams and internal Code to Content team for Xbox One, Xbox 360 and Windows PC digital games. Review in-store and online marketing executions worldwide to recognize and implement process improvements. Create best practices and global guideline documentation to assure brand compliance. Assemble digital asset library of in-store photos and online screenshots, available for retailer and internal team review.

Redmond, Wa

Coordinate creation, worldwide distribution, cataloging and archiving of Global Brand assets for Xbox, Band, HoloLens, Lumia and Surface. Facilitated the product render design and post-production processes for Xbox, Band and HoloLens. Packaging lead for Xbox One and Xbox 360, assembling team for creative design, copywriting, file assembly and review. Managed $10M operating budgets for all product teams including RFQ, estimate review, PO creation and invoice approvals.

Redmond, Wa

Facilitated packaging and marketing projects for keyboard, mouse, webcams, and gaming products within the PC Hardware group. Directed design and production of collateral, marketing point of purchase material and sell sheets. Assured package messaging was consistent with brand standards, legal requirements, geo-political concerns, and overall image management. Wrote design agency creative briefs. Administered $3 million operating budget for localization, packaging development and marketing, forecasted monthly, quarterly, and yearly spend.

Redmond, Wa

Drove a wide range of production projects for Microsoft customers including Microsoft Press, Hardware, Dynamics, Xbox, Commercial Software, and Home Products Division. Worked closely with Microsoft prepress production teams and outside design agencies to develop production plans for packaging, collateral and marketing materials. Created and negotiated proposals and pricing matrices. Developed production plans, timeframes, and evaluations tools.