Beth Pfefferle Email & Phone Number

Boston, Ma, Us

Wellesley Hills, Massachusetts, Us

As VP of Marketing at Redpoint Global, I lead a team of B2B marketers responsible for educating the market about our Customer Data Platform and helping our customers drive great CX. My team is responsible for branding, demand generation, product marketing, and more.

Salt Lake City, Utah, Us

Fullcast is a GTM Planning Platform that keeps revenue operations running smoothly and sales teams operating at full strength, even when plans are constantly changing. With Fullcast, users build territories in days and then continuously make updates in response to changing market conditions, so that strategy is always aligned with execution.

Cambridge, Ma, Us

Led a team of B2B marketers responsible for evangelizing a new DataOps product category and educating our customers about our DataOps Platform. Responsible for all marketing channels including branding, content marketing, demand generation, product marketing, and more.

Boston, Ma, Us

Sungage Financial is a fintech company that offers a solar loan platform to residential solar installers, so that their customers can finance solar and energy-efficient home improvements. As VP of Marketing, I led all B2B marketing activities, including branding, product, content, and customer/channel marketing.

Boston, Massachusetts, Us

Modo Labs offers an enterprise-scale mobile engagement and communication platform. Regardless of technical skill set, Modo's enterprise and higher ed users can quickly create powerful and sophisticated mobile app experiences that connects audiences with essential information when they need it, where they need it. As the Marketing VP, I built the marketing department from the ground up and managed all B2B lead generation efforts, including product positioning, branding, content, website, email, SEO, social media, digital advertising, product marketing, tradeshows, conferences and webinars.

Charlestown, Ma, Us

Co-founded company that delivers fresh organic produce to offices and residences through the Boston area. Boston Organics is a Certified B Corporation, meaning that the company uses the power of business to solve social and environmental problems. Led all marketing efforts, including branding and B2C/B2B programs. Company was successfully acquired in 2020.

Watford, Hertfordshire, Gb

Smith & Nephew Endoscopy is a global leader in minimally-invasive surgical techniques, with a focus on joint repair.As Senior Group Product Market Manager, I led the global launch and marketing of a new hip arthroscopy franchise unit. Key responsibilities included product marketing and portfolio strategy, product launch, market development, market research, competitive analysis, pricing, customer advisory board management and KOL development, cross functional team management, content development, sales training, and customer education.

I led all product marketing and branding efforts for start-up medical device company with ground-breaking products in otolaryngology. Company was acquired by Gyrus Medical (now Olympus).

San Diego, California, Us

Developed sales and marketing strategies for start-up medical device and life science companies.

Bachelor'S Degree, Psychology

Mba, Finance, General