Beth Potter Email & Phone Number

Raleigh, North Carolina, United States

Raleigh, NC

I created and lead the news team at Vertical IQ. We handpick the best breaking news and analysis for our clients, covering 350+ industries.

I managed communications to field sales employees (8,000) in the U.S. market. I created and executed campaigns that improved employee performance, productivity and morale. I built strong brands that resonated with employees. I launched new communication vehicles. I wrote in a wide variety of media to deadline on a daily basis. I developed new and better.

I created and executed communications plans for complex global projects aimed at advancing project management capabilities within the organization. I wrote content ranging from web sites to personalized internal communications. I partnered with our advertising agency in London for branding and web design. I managed multiple stakeholders across multiple.

I created the communication process for vendor management. I assessed our critical suppliers and provided recommendations to senior management. I liaised with employees and vendors globally to assess and minimize corporate risk.

I was the lead copywriter for a wide array of clients. I partnered with creative directors and graphic designers to produce new and exciting advertising campaigns. I managed production for various media, print and digital. I liaised with vendors.