Pr And Communications Consultant
CurrentAs an independent contractor, develop strategic recommendations and implement public relations activities for a range of corporate and not-for-profit clients. Activities often include:-Comprehensive media relations campaigns (mainstream and trade press): developing strategy, brainstorming angles and media targets, researching media landscape and opportunities, writing press materials, pitching stories, preparing spokespeople, securing coverage and recommending ways to leverage placements to benefit brand or organization.-Ensuring widespread coverage of clients’ products and key messages through traditional and social media channels.-Identifying ways to forge relationships with key audiences, including media, consumers and healthcare professionals, and implementing strategies to drive awareness of clients’ products and messages.-Enlisting support for and managing spokesperson network of experts who educate consumers and elevate product visibility.-Writing internal and external communications, such as website copy, intranet articles, newsletters and annual reports, and collaborating with graphic designers.
