Beth Stanford Email & Phone Number

InfluencersWebsitesSocial Media

InfluencersWebsitesSocial Media

• Strategized and managed all digital initiatives for Virbac US including websites (SEO, IA, backend changes, database management, data import/export), CRM email marketing (four monthly streams to 4MM database), Social by utilizing resources (video, interactive infographics, animated gifs, dynamic content), user behavior analysis and market research• Managed team of two including Senior Digital Producer and Graphic Designer • Liaised with Marketing and Sales to optimize visibility through digital channels by overseeing allocation of $4MM spend • Daily oversight and managed revisions to all North American websites with monthly traffic of 100k • Global partner to Virbac HQ (Carros, France) Global Marketing, IT, Corporate Communications and Digital teams to streamline corporate vision for affiliates

• Collaborated and managed the implementation of HQ website guidelines and CMS changeover from ExpressionEngine to Jahia • Recommended and adopted by HQ, Ion Interactive, to enhance on page engagement and new hire onboarding experience through DX • Strategized and implemented a reminder app. for consumers to monitor pet activities through geo location and timed parameters• Created CRM email marketing roadmap for consumers and professionals to enhance Virbac US as an animal health leader through education, social awareness and product visibility

• Reviewed all consumer/professional promotion materials (print/digital) for eight products (devices, cosmetic and OTC) to ensure compliance with FDA and FTC standards. On average 65 items per month.• Drafted Q-submissions for device (injectables) post-market activities and manage the submission lifecycle with FDA• Collaborated on a daily basis with Galderma – Sweden as a device project liaise to set expectations from a US perspective/interpretation with regard to FDA guidance for post- market activities from 135-Day supplements, 30-Day Notice and 180-Day Supplements• Managed the device database in SharePoint from upload, assignment of metadata and overall archive history. Created/established the current database that was a direct result of company acquisition and integration of 3,500 electronic files.

• Managed routing of digital promotional material through medical, legal and regulatory (MLR) review to ensure FDA compliance before market execution. Routing required through electronic platform and on average managed 80+ tactics per month.• Daily management of healthcare professional, consumer digital and CME (websites, e-mails, SEO, banners, tablet/mobile applications) tactics for three Rx Business Units (Acne, Rosacea and Dx) from concept to execution (budget, wireframes, copy, artwork, testing, post-launch quality)• Launch team member for the rollout of iPad application platform to the Galderma US sales team. Execution transferred print sales aids into digital for all brands. Led digital project management for the transition of print sales aids into an application from creative, testing and ultimate execution for 10 brands.• Managed project lifecycle from conception to execution of the GaldermaUSA.com redesign (identified/budgeted creative director and web developer, oversight of strategic changes with executive team, multi-platform/responsive design testing) • Performed QA during testing phase of all digital tactics (multi-browsers for sites, multi-OS/devices for mobile/tablets, multi-clients for e-mails)• Successfully launched multiple social tactics including creation/implementation of two Facebook pages and Twitter party• Authored and maintained process documents covering several different facets of online team standard operating procedures, Facebook community manager working instructions and agency/vendor MLR online routing • Assisted with ideations and testing of internal systems including the launch of eDRA and evaluation of Microsoft SharePoint space

• Performed hybrid e-mail and direct mail role/responsibilities for AT&T U-verse Acquisition account• Contributed to management for annual AT&T budget of $128MM• Successfully managed TV digital conversion letter for 6.8MM consumer mailing with a budget of $2MM• Managed multiple agency creative documents for annual AT&T conference• Presented U-verse Acquisition ROI analysis weekly to clients and agencies• Successful coordination of new platform for Acquisition production that yielded client cost savings of 90M with print vendor• Managed quarterly bill insert with a historical net of .14% directed response rate (50% higher than other ATT products from mobility and wireless)• Collaborated with television networks (HBO, Fox, etc...) to partner with AT&T to promote current TV programming• Liaison for Javelin to transition AT&T marketing to include J.D. Power and Associates

• Created, assisted and coordinated marketing/advertising strategies for clients such as Nokia, PepsiCo, Frito-Lay North America and Third Federal Savings & Loan• Supervised interactive advertising campaigns from creation, development to implementation with multiple internal departments and clients• Contributed to management for annual budget of $200M for Third Federal and $1MM budget for Frito-Lay North America• Project Manager - Overall analysis and communication for all site development updates/maintenance• Tailored 2008 annual interactive strategy plan for Third Federal to include market segments, product awareness, technology and marketing objectives, positioning and success measures• Successfully negotiated web platform and database conversion of website from Cold Fusion to up-to-date PHP• Consultant for industries’ best practices and leading edge technology• Directed brand relaunch for FLNA, Fritos Brand. During initial eight weeks, ROI Solutions analysis reported site yielded 426,775 unique visits, 47% greater than prior to relaunch.• Collaborated with FLNA, Cheetos brand to launch a site with overall annual registrants at 621K

• Implemented communication oversight between departments• Coordinated fulfillment activities for 15 music labels under Universal Music Group• Prepared monthly billing reports for both internal management and external clients• Maintained consistent contact with five regional directors from East to West Coast for UMG• Reported daily fulfillment activities to UMG Corporate Headquarters• Collaborated with client, Director of Merchandising, for all projects