Beth Alegret Email & Phone Number

Middleburg, Va

Client microsite design and development lead Engage with client design teams to review and collaborate in their design environment, e.g, Figma, Photoshop.Reverse-engineer client design to integrate with WordPress.Analyze ultimate technical approach to ensure client branding consistency.Perform responsive design study of microsite, with rigorous testing in multiple device platforms.Design and develop clean, standards-based custom HTML/CSS.Implement and customize industry-standard third-party UI controls (e.g., TinySlider, JavaScript) where appropriate to the use case.Maintain client design team relationship to facilitate refactoring and implementation of desired client microsite feature requests.Troubleshoot and resolve failures to launch partner-dedicated HTML email campaigns.Assess rendering errors across numerous email platforms.Refactor email HTML and CSS to address identified rendering failures. Identify and implement proprietary markup solutions where appropriate.Continuous contact and engagement with client agencies to frame and resolve issues.Key role in client relationship management.Site feature design leadEngage with AdvisorHub editorial and sales staff to consider feasibility for special technical requests.Conduct feasibility study/requirement analysis.Design and develop new pages and features.Perform responsive design study of new page design, with rigorous testing in multiple device platforms.Primary point of contact and SEO strategy implementer SEO consultant initiatives.Website tagging to optimize and ensure ad delivery.Implemented video ad tech capability and pre-roll ads.Design/technical contact with web developers.General AdvisorHub website and partner-native content management, including curation and editing of site image, podcast, and video assets.Implementation of partner ads on native AdvisorHub site content.Create custom reports and views in Google Tag Manager and GA4.

Charles Town, Wv

Build WordPress websites, from conception to final product. Develop and manage site content and styling, design graphics, and optimize images. Manage site security with industry-standard firewall tools and resolve host connectivity and site performance issues. Manage site currency by performing regular WordPress version, plugins, and theme updates. Implement third-party tools and plugins to suit client mission, including shopping carts, PayPal, WooCommerce. Develop Wild Apricot membership software solutions for national conservation non-profit to automate renewals, billing, and member communications. Develop and manage Google AdWords and Facebook advertisement campaigns including re-target audiences. Develop and manage online communication strategies using AWeber, MailChimp, Constant Contact, and Wild Apricot platforms. Establish and manage social media communications strategies which consistently reach client customers, members, and potential customers. Create digital ad content and print collateral. Write digital marketing and print content, Create and edit marketing videos. Key Skill/Tools: WordPress CMS, Adobe Creative Suite - Illustrator, Photoshop, and InDesign, HTML/CSS, Google - G Suite, Analytics, Console, and AdWords, Microsoft - Word, Excel, Publisher, Facebook Business Manager, and Facebook Advertising, Twitter, Instagram, LinkedIn, YouTube, Vimeo, Email Marketing - AWeber, Constant Contact, and MailChimp; FileZilla/FTP, Notepad++