Patrick Clancy

Patrick Clancy Email and Phone Number

Marketing Professional: B2B and B2C, Digital, Sales Enablement, Demand Generation, Marketing Strategy. @ AdvisorHub, Inc.
middleburg, virginia, united states
Patrick Clancy's Location
Washington DC-Baltimore Area, United States
Patrick Clancy's Contact Details
About Patrick Clancy

I am a proficient leader with demonstrated accomplishments and deep expertise across all marketing disciplines. My outstanding communication, negotiation, and interpersonal skills allow me to form productive business relationships at all levels. • I have a diverse background that includes B2B and B2C marketing for IT, Healthcare and Financial Services organizations. • In addition to client-side marketing, I spent five years in New York City working at two prestigious advertising agencies.• My specialties include acquisition marketing, product marketing, program leadership, branding, channel program management, social media, online advertising, performance management, project management, strategic planning, sales enablement, lead/demand generation, business development and event management. • I am proficient in Salesforce, Hubspot, Marketo, Pardot and Omniture.

Patrick Clancy's Current Company Details
AdvisorHub, Inc.

Advisorhub, Inc.

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Marketing Professional: B2B and B2C, Digital, Sales Enablement, Demand Generation, Marketing Strategy.
middleburg, virginia, united states
Employees:
15
Patrick Clancy Work Experience Details
  • Advisorhub, Inc.
    Chief Operating Officer
    Advisorhub, Inc. Apr 2020 - Present
    Washington D.C. Metro Area
    AdvisorHub expands upon traditional trade industry coverage. In addition to investigative journalism and sophisticated commentary on the wealth management industry, we provide recruiting deals and compensation information crucial to advisors’ business and careers.• Develop, oversee and manage impactful go-to-market strategies for AdvisorHub.• Ensure quarterly objectives, goals, strategies, budget allocation and KPIs are established, monitored, and reported on.• Manage large-scale website initiatives with the primary goal of driving traffic to AdvisorHub.com and increasing monthly unique visitors and pageviews.• Support the ongoing product roadmaps and identify improvements for overall user experience, efficiency and adoption.• Manage vendor relationships, overseeing all aspects of their work to ensure timely delivery of products and services.• Support RFPs, annual vendor assessments and monthly business reviews with key advertisers including wirehouse, RIA, regional, independent and fintech firms.• Manage digital channels, including AdWords, re-targeting, SEO, social media, display and content marketing platforms.• Manage creative development process internally and with external designers, as required.• Utilize marketing measurement and analytical tools including Google Analytics, Discovery Data, and email automation reporting tools.• Work with other marketing, digital and content associates, both inside and outside the company to craft an integrated and results driven strategy.• Partner with Sales, Technology, and Operations team members to determine opportunities for further enhancement of current products, and to explore and develop new product offerings.• Work with clients and agencies to showcase products and support overall client relationships.• Create press releases, case studies, and sales presentations to increase awareness of AdvisorHub products, raise the profile of AdvisorHub as an industry leader, and ultimately drive revenue growth.
  • Advisorhub
    Chief Marketing Officer
    Advisorhub Jan 2018 - Apr 2020
    Washington Dc-Baltimore Area
  • Advisorhub
    Vice President, Marketing
    Advisorhub Mar 2016 - Jan 2018
  • Apptix, Inc.
    Director Of Marketing
    Apptix, Inc. Aug 2010 - Mar 2016
    Herndon, Va
    As Director of Marketing at Apptix, I oversaw the strategic development, acquisition marketing, and implementation of lead generation and customer communication programs for cloud communications, collaboration, IT security and infrastructure solutions.These multichannel programs were targeted toward the mid-size and enterprise markets via Search Engine Marketing (PPC), SEO, email automation, social media, webinars, digital, events and conferences, and content marketing campaigns/initiatives.• Drove qualified leads to the direct and channel partner sales teams and tracked follow-up, conversion, closed deals and overall pipeline for executive team reporting.• Utilized customer data to understand perspectives, purchasing patterns, size, and vertical to strategically cross-sell Apptix Managed Services that include Disaster Recovery, Virtualization, Cyber Threat Protection and Cloud Migration.• Worked with product management, finance, engineering and sales personnel to discern customer need and competitiveness of new technology/product launches.• Led marketing and promotional efforts, working closely with the creative and product teams to ensure consistent messaging, positioning and branding across all content and programs.• Managed the budget associated with all marketing activities and direct the spend to associated teams for execution.• Tracked and analyzed all campaigns and channels in order to identify opportunities for improvement and ROI optimization.
  • Aol
    Director, Global Sales Development
    Aol Feb 2007 - Jan 2010
    Dulles, Va
    • Generated over $100MM in annual advertising revenue from the Finance, Small Business, Real Estate, Sports, News, Kids/Teens and Technology properties by creating, marketing and supporting property media strategies.• Directed a team of managers who developed dynamic marketing strategies for financial services, automotive, travel/hospitality, luxury, wireless and consumer packaged goods advertisers that aligned with and supported organizational objectives and revenue goals.• Leveraged social media sites to increase user engagement, leads and conversions within online advertising campaigns.• Conducted market research (comScore, Omniture, etc.) and identified potential business opportunities providing sustainable growth, profitability and market share for AOL.• Evaluated and built business cases for new advertising products including cost implications and growth strategies.• Presented new products and solutions to the national sales force as well as existing and potential advertisers at frequent client meetings, strengthening relationships and securing increased share of media budgets.
  • Aol
    Senior Manager, Sales Development
    Aol Apr 2003 - Feb 2007
    Dulles, Va
    • Liaison between Publishing team and the Sales force creating new advertising opportunities to generate revenue.• Directed the advertising development of new product concepts such as Walletpop.com and Fanhouse.com, building them into profitable sources of sales revenue.• Analyzed the relative value of alternative operational approaches which impacted sales revenue and put these process improvements in place.• Managed the advertising development of channel redesigns including inventory creation, partner reallocation and analysis of new revenue potential.
  • Bear Stearns & Co., Inc.
    Marketing Consultant
    Bear Stearns & Co., Inc. Jan 2002 - Dec 2002
    New York, Ny
    • Worked with internal senior executives and external advertising agency to generate Bear Stearns’ first global, brand-building, corporate image campaign.• Produced vertical advertising by working with internal executives to identify and communicate compelling messages for product campaigns.• Developed business relationships with executives from international offices to better identify a global corporate message.• Researched various media outlets in order to uncover new marketing opportunities.
  • Marc Usa Advertising Agency
    Account Supervisor
    Marc Usa Advertising Agency Aug 2000 - Feb 2002
    New York, Ny
    • Supervised domestic and international business specific advertising for the Fixed Income, Equities, Research, Global Clearing and Investment Banking divisions of Bear Stearns.• Managed a multidisciplinary marketing team, identifying tasks to facilitate timely and cost efficient completion of goals and objectives. • Developed, tested and implemented strategic marketing programs that increased the revenue and profitability of the client’s business.
  • Bates Worldwide Advertising Agency
    Sr. Account Executive
    Bates Worldwide Advertising Agency Apr 1998 - Aug 2000
    New York, Ny
    • Executed the global mutual fund, retirement and asset management marketing for T. Rowe Price.• Oversaw television, direct mail, print or online offering from concept to completion.• Presented advertising proposals and strategic business plans at frequent client meetings. • Implemented strategic action plans to achieve business development goals and objectives.• Coordinated efforts of creative team for translating client expectations into results.• Assisted with annual department budget and tracked project costs to control expenses.
  • Marsh & Mclennan Companies, Inc.
    Sr. Marketing Manager
    Marsh & Mclennan Companies, Inc. 1996 - 1998
    Washington, D.C.
    • Managed all direct insurance and retirement program marketing for numerous association clients.

Patrick Clancy Skills

Online Advertising Lead Generation Digital Marketing Integrated Marketing Product Marketing Strategy Digital Strategy Strategic Partnerships Digital Media Marketing Business Development Sem Online Marketing B2b Advertising Salesforce.com Strategic Planning Social Media Management Marketing Strategy Seo Social Media Marketing Start Ups Email Marketing Web Analytics Ppc Leadership Mobile Marketing Multi Channel Marketing Business Strategy Analytics E Commerce Enterprise Software Sales Direct Marketing Cross Functional Team Leadership Mobile Devices Competitive Analysis Sales Management Product Management Marketing Management Demand Generation Account Management Performance Management Creative Development Crm Market Research

Patrick Clancy Education Details

  • Loyola University Maryland
    Loyola University Maryland
    Communications/Marketing; Minor In Sociology

Frequently Asked Questions about Patrick Clancy

What company does Patrick Clancy work for?

Patrick Clancy works for Advisorhub, Inc.

What is Patrick Clancy's role at the current company?

Patrick Clancy's current role is Marketing Professional: B2B and B2C, Digital, Sales Enablement, Demand Generation, Marketing Strategy..

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What schools did Patrick Clancy attend?

Patrick Clancy attended Loyola University Maryland.

What are some of Patrick Clancy's interests?

Patrick Clancy has interest in Civil Rights And Social Action, Environment, Science And Technology, Animal Welfare, Arts And Culture.

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Patrick Clancy has skills like Online Advertising, Lead Generation, Digital Marketing, Integrated Marketing, Product Marketing, Strategy, Digital Strategy, Strategic Partnerships, Digital Media, Marketing, Business Development, Sem.

Who are Patrick Clancy's colleagues?

Patrick Clancy's colleagues are Beth Alegret, Miriam Rozen, Bill Baldenko, Mason Braswell, John Doyel, Kimberly Stewart, Mark Ferro.

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