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Beth Sullivan Email & Phone Number

Director of Marketing and Customer Journey at Eddie Bauer
Location: Seattle, Washington, United States 9 work roles 2 schools
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Current company
Eddie Bauer
Role
Director of Marketing and Customer Journey
Location
Seattle, Washington, United States
Company size
2854 employees

Who is Beth Sullivan? Overview

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Beth Sullivan is listed as Director of Marketing and Customer Journey at Eddie Bauer, a with 2854 employees, based in Seattle, Washington, United States. AeroLeads shows a matched LinkedIn profile for Beth Sullivan.

Beth Sullivan previously worked as Director of Marketing & Customer Journey at Eddie Bauer and E-Commerce Manager at Eddie Bauer. Beth Sullivan holds Certificate, Data Analytics & Business Intelligence from University Of Washington.

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Eddie Bauer

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Profile bio

About Beth Sullivan

With a confident yet approachable leadership style, I have an insatiable curiosity, and a passion for increasing brand awareness through innovative strategies and collaborative partnerships. Growth strategies come naturally to me, advancing brands in new markets, capitalizing on in-season trends, and acquiring and retaining new customers.Thriving in the mix of art and science, I love bringing concepts and products to life, while executing a successful and profitable investment strategy.► CAREER OVERVIEWMy career took many valuable turns; beginning as an investment banking analyst, I parlayed my finance skills into Merchandise Planning at Club Monaco, an upscale, contemporary retailer. With a rapid rise to more senior roles, I succeeded as a Senior Product Merchant at rag & bone and Loft, building and growing two profitable denim businesses.I joined Edie Bauer as an eCommerce Manager and was quickly promoted to Marketing Director after smashing performance goals.✔️Drove impressions from 9B to 15B✔️Built a brand to make the outdoors a more accessible, inclusive, and welcoming place for all✔️ Led complete brand website redesign — Increased eCommerce traffic by 40% — Highest demand record for web sales as of 2018► SERVANT LEADERI am energized by building and aligning teams to a common goal. My teams’ success is my success, celebrated in the victories and supported through challenges.I strive to lead by example and empower others to use their voices. I believe that success is cultivated through the power of diverse experiences and perspectives.Adaptability and tolerance for change are in my bones because I moved every one to two years as a child. Reinvention, playing different roles, and understanding the bigger picture are part of who I am. Early in my career, I traveled multiple times to Asia, negotiating with vendors and working on products at manufacturing facilities. My diverse experiences and my character give me the perspective and deep empathy to make strategic and productive decisions. Superpowers are confidence in decision-making, mentoring others, and orchestrating teams to innovate products customers love. I handle many complex projects simultaneously, recall details, conversations, and decisions, get nitty gritty on details, and I can quickly adapt and talk business development and the big picture/future with senior executives and customers.

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Beth Sullivan's current company

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Eddie Bauer
Eddie Bauer
Director of Marketing and Customer Journey
Seattle, WA, US
Website
eddiebauer.com
Employees
2854
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9 roles

Beth Sullivan work experience

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Director Of Marketing And Customer Journey

Eddie Bauer

Seattle, Wa, Us

Director Of Marketing & Customer Journey

Current
Eddie Bauer

Seattle, Washington, Us

COMPANYAmerican clothing store chain selling merchandise via retail stores, outlet stores, and online stores.CHALLENGESenior leadership encouraged me to lead a new business based on my deep understanding of consumer insights and merchandising. The role's mission is to drive top-line growth by directing the turnaround of product marketing effectiveness and advancing brand awareness. My team of seven has accountability for a significant business. I manage public relations, social media, influencer programs, email marketing, holiday promotions, go-to-market strategy, brand, and creative campaigns (DTC, outlet, wholesale, licensing, international).A unique opportunity involves reviewing and finalizing creative and content marketing decisions produced by 26 global staff.TOP LINE IMPACT✔️ Achieved +3-10% growth across go-to-market product collections, building data-driven, go-to-market strategic product and brand marketing campaigns (2022).✔️ Earned +118% organic follower growth and exceeded impression’s goal by +145%; CPM -64% lower than expected. Executed first-ever TikTok Brand Awareness campaign with video views exceeding goals by +5,000.✔️ Surpassed performance goals dramatically by leading turnaround of email marketing campaigns and revising content marketing strategy using SaaS integrations and personalization techniques (2021).STRATEGIC PROGRAM HIGHLIGHTS✔️ Heading company-wide rebranding and execution strategy with C-suite and cross-functional leadership team.✔️ Pushed forward and established future customer acquisition models for business through social media presence and influencer program strategy evolution.✔️ Built inclusivity strategy and brand messaging to position Eddie Bauer as the outdoor outfitter for everyone and all communities.✔️ Restructured philanthropic efforts to align with the brand vision of inspiring, enabling, and empowering all to be in the outdoors.

Jun 2019 - Present

E-Commerce Manager

Eddie Bauer

Seattle, Washington, Us

CHALLENGEI was offered a new opportunity to manage a team of two and lead 60% of the digital channel business and 40% of the company revenue. The performance goals were to advance the digital brand by innovating a new company website, pricing strategies, and impactful promotional activities. STRATEGIC IMPACT✔️ Architected complete brand website redesign: front-end UX/UI design, back-end microservice platform, and SaaS integrations.✔️ Increased eCommerce traffic by 40% — smashing performance goals.

Jan 2018 - Jun 2019

Senior Merchant

Rag & Bone

New York, Ny, Us

COMPANYA private American fashion label sold in 700 retail stores.CHALLENGEI received a fantastic offer to oversee the denim business, representing 50% of the company, working in both merchandising and planning. My staff of eight was accountable for a $450M business. The mission was to maximize market growth potential, but this took a lot of work because of raw material deficits and excess liable inventory.STRATEGIC IMPACT✔️ Added $50M to top-line sales in 12 months, introducing a new margin-rich product business.✔️ Established new inventory raw material ownership and planning function to read and react to business needs.

May 2014 - Oct 2016

Merchant

Ann Inc. (Parent Company Of Ann Taylor, Loft & Lou & Grey)

New York, Ny, Us

COMPANYThe business represents two women's clothing brands owned by the same parent company, Ascena Retail Group.CHALLENGEThe position was a unique opportunity to increase market share by launching a fashion denim business. My two staff were accountable for a $90M business I managed the product line assortment, investment in all Loft denim, and in-season business management.STRATEGIC IMPACT✔️ Exceeded sales plan by 14%, creating and executing strategic denim brand growth plan: volume drivers, growth opportunities, and down-trending businesses. Positioned raw materials to increase profitability.✔️ Improved flexibility to pivot into trending business with an in-season reaction strategy.

Mar 2013 - May 2014

Merchant

Club Monaco

New York, New York, Us

COMPANYA $40M high-end casual collection owned by Ralph Lauren.CHALLENGEI joined Club Monaco to directly develop future seasons with overseas partners, advising on alterations to maximize profitability.I managed two staff accountable for a $75M business, representing 40% of the total division.STRATEGIC IMPACT✔️ Achieved +10% YoY growth, leveraging high-margin key driver businesses to support holiday demand. ✔️ Attended and participated in cost negotiations with the executive team in Hong Kong.

Mar 2011 - Mar 2013

Associate Merchant

Club Monaco

New York, New York, Us

Aug 2010 - Mar 2011

Planner

Club Monaco

New York, New York, Us

Aug 2008 - Aug 2010
Team & coworkers

Colleagues at Eddie Bauer

Other employees you can reach at eddiebauer.com. View company contacts for 2854 employees →

NA Nicole Alexander Nicole Alexander Colleague at Eddie BauerSeattle, Washington, United States View → MK Matthew Koch Matthew Koch Colleague at Eddie BauerEnola, Pennsylvania, United States View → HP Heather Pond Heather Pond Colleague at Eddie BauerHarrisburg, Pennsylvania, United States View → DW Dylan Wynn Dylan Wynn Colleague at Eddie BauerMonroe, New York, United States View → AG Amber Gameiro Amber Gameiro Colleague at Eddie BauerMississauga, Ontario, Canada View → DK Destiny Kettner Destiny Kettner Colleague at Eddie BauerShiocton, Wisconsin, United States View → DB Daniel Bock Daniel Bock Colleague at Eddie BauerSioux Falls, South Dakota, United States View → SM Sarah Mousa Sarah Mousa Colleague at Eddie BauerHamilton, Ontario, Canada View → CT Christina Trevino Christina Trevino Colleague at Eddie BauerEl Cajon, California, United States View → LY Lisa Yeeles Lisa Yeeles Colleague at Eddie BauerBellevue, Washington, United States View →
2 education records

Beth Sullivan education

Certificate, Data Analytics & Business Intelligence

University Of Washington

Bachelor Of Arts (B.A.), Majors: Political Science, Spanish | Minors: Journalism, Leadership Studies

University Of Richmond
FAQ

Frequently asked questions about Beth Sullivan

Quick answers generated from the profile data available on this page.

What company does Beth Sullivan work for?

Beth Sullivan works for Eddie Bauer.

What is Beth Sullivan's role at Eddie Bauer?

Beth Sullivan is listed as Director of Marketing and Customer Journey at Eddie Bauer.

Where is Beth Sullivan based?

Beth Sullivan is based in Seattle, Washington, United States while working with Eddie Bauer.

What companies has Beth Sullivan worked for?

Beth Sullivan has worked for Eddie Bauer, Rag & Bone, Ann Inc. (Parent Company Of Ann Taylor, Loft & Lou & Grey), Club Monaco, and Cibc World Markets.

Who are Beth Sullivan's colleagues at Eddie Bauer?

Beth Sullivan's colleagues at Eddie Bauer include Nicole Alexander, Matthew Koch, Heather Pond, Dylan Wynn, and Amber Gameiro.

How can I contact Beth Sullivan?

You can use AeroLeads to view verified contact signals for Beth Sullivan at Eddie Bauer, including work email, phone, and LinkedIn data when available.

What schools did Beth Sullivan attend?

Beth Sullivan holds Certificate, Data Analytics & Business Intelligence from University Of Washington.

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