Bethan Whaley Email & Phone Number

Amsterdam, North Holland, Netherlands

Amsterdam, North Holland, Netherlands

Greater Melbourne Area

As Senior Associate Director at Nature, an award-winning, strategic insights-based consultancy, I was responsible for shaping brand, customer and marketing strategy for Australia’s leading brands and organisations, helping them to make smarter, evidence-based decisions with clarity and confidence. I developed and mentored team members, drove new business development and account growth and advanced into a leadership role within the business.Key achievements at Nature:- Autonomously planning and implementing business development activity across key private and public sector accounts, spanning the financial services, property, education, health, government, retail, transport and digital services sectors.- Developing and executing award-winning projects for B2B and B2C decision makers across marketing, insights, product, digital, and service functions, including executive-level stakeholders.- Awarded ‘Most Engaging Production’ and ‘People’s Choice Award’ at the Research Society Awards (2021) for ‘Beauty and the Beast: Kmart and the beauty category’

As guest lecturer at the University of Melbourne, Australia’s leading university, I guest lectured students undertaking Master’s degrees in the topics of Advanced Brand and Communications and Market Research Methods.

As a consultant at Forethought, an award-winning, marketing science consultancy, I worked closely with B2B and B2C clients to develop actionable brand and business solutions across a variety of industries, including financial services, telecommunications, logistics, marketing services and energy. Key achievements:- Partnered with several high-profile banking and insurance clients across brand strategy, retention, customer experience, customer journey mapping and campaign measurement.– Developed and implemented a large-scale, multi-phase, brand architecture project for a leading Australian digital services brand. This involved bringing their 3 growth brands together under one umbrella, ultimately reinforcing their brand pillars and helping them to maintain their market-leading positions.– Implemented a customer journey strategy for a leading digital-native financial institution, helping them understand critical customer touchpoints for their Mortgage product. This involved identifying product opportunities and service improvements to guide customers through the mortgage journey and increase loan conversions.

Santiago Province, Chile

University of Melbourne Global Consulting Project

Bachelor'S Degree, Commerce (Honours), Marketing, Hons 1

Activities and Societies: Global Management Consulting project (Santiago) at Komatsu Cummins Chile (2014), Financial Services Institute.

Bachelor'S Degree, Commerce (Bcom)

Majors in Marketing and Finance

Bachelor'S Degree, Business Management And Commerce (Bcom, Bbusman)

High School