Emily Goddard Email and Phone Number
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Experienced Consumer Insight and Strategy Consultant with a passion for creative activation, an MSc in Digital Marketing, and a background in both the public and private sectors.Lifelong lover of psychology and a naturally curious mind, with one eye always on human patterns, behaviours, group dynamics, and trends - be that social or political. Fascinated by what makes people tick, why some follow the herd and others drive + thrive in counterculture. Observer of tribalism in politics, music, sport, and how new and emerging tech fuels movements and narratives.Always excited to rustle up a nonfiction read or reference point, for almost anything going on in the world, from 3+ years of reading and working with Rebel Book Club.
Crowd Dna
View- Website:
- crowddna.com
- Employees:
- 40
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Associate Director, Cultural Insights & StrategyCrowd Dna Sep 2023 - PresentLondon, England, United Kingdom -
Freelance Marketing, Insight And Strategy ConsultantSelf-Employed Mar 2017 - Sep 2023London, United KingdomVarious roles listed throughout profile.
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Discovery Lead: Marketing, Content + EventsRebel Book Club Jan 2020 - Aug 2023London, England, United KingdomWorking with a small team to manage and engage a global community of nonfiction fans and deliver high-quality dynamic on/offline events and content based on inspiring nonfiction books.- Designing dynamic interactive workshops for 100+ people, liaising with international authors + experts, event moderation both on and offline, copywriting for cross-platform listings- Interviewing talent both in-person and online, presenting and moderating workshop content- Nonfiction curation: researching & championing nonfiction from new + underrepresented authors- Manage + curate all socials, inc. organic campaigns, paid ads inc. creating branded assets + analytics- Produce post-event content for blog, newsletters, social - focus on turning monthly insights into action- Full edit + production of in-house podcast, 'The Books That Made Me'- Creating and maintaining partnerships with venues, tech partners, publishers, food and drinks brands- Instigating and delivering pop-up experiences at Ducie Street Warehouse, Pride London + others.- Online and hybrid event setup testing/using innovative new tech and event platforms -
User Experience Lead | The Reset Program | Alex Howard GroupAlex Howard Group Oct 2019 - Dec 2021RemoteFull management of user experiences + optimisation of The RESET Program, plus Alex Howard Group training courses and conferences.- Actioning product development based on customer feedback inc. survey design, analysis & reporting- Managing & optimising tech stack- Integrating advanced customer service platforms & analytics such as Zendesk- Content management of the online learning platform Teachable- Project management of large web design builds for online courses & conferences- Installing new systems & processes for remote team working- Previous additional roles included: Facilitation and moderation for workshops and training, with both patients (in-person) and coaching trainees (online) -
Associate DirectorJoin The Dots Sep 2018 - Mar 2019Manchester, United KingdomContract role at Join the Dots. Working with online customer panels to respond to fast-turnaround quant/qual research briefs for major fashion, banking, and airline clients. -
Digital Consultant | Associate DirectorKantar Public Jun 2017 - Jun 2018London, United KingdomContract with Kantar Public integrating digital analytics with more traditional campaign evaluation methods for government + charity sector clients. Leveraging the skills acquired by completing an MSc. in Digital Marketing.- Integrating insight from digital analytics into broader campaign evaluation, including search, eCRM, web and social media metrics (e.g. Google Analytics, Facebook Insights, Tableau)- Blending traditional survey data, syndicated data sources and digital analytics to better understand audiences and feed into behavior change models and the continuous evolution of campaign strategy, digital media planning- Training the Kantar Public Comms team in digital analytics, integrating digital data, pros/cons of digital metrics- Business development and proposals -
Senior ConsultantSparkler Jan 2011 - May 2015London, United KingdomAd hoc quantitative Consumer Insight Consultancy & Brand Strategy for traditional & social media, music & entertainment, sport, technology and travel clients such as Facebook, Universal Music, MTV, Nickelodeon, eBay, The FA, TUI, Discovery and Harper CollinsSpecialising in data visualisation & innovative research activationDomestic & international quantitative (CAWI) and qualitative methodologies Online consumer panel managementAdvanced analytics managementMarket/consumer segmentation -
Senior Research ExecutiveTns-Bmrb Feb 2010 - Dec 2010London, United KingdomQuantitative Social & Political ResearchCampaign Evaluation, Communications & Behaviour Change ResearchDomestic CAPI / CATI methodologies Working with both UK Government Departments and Charities such as the Department for Transport, the Department of Health, the Central Office of Information, the NSPCC and all associated comms partnersPlus internal work for the IIPS, an industry think-tank set up by BMRB and The Futures Company -
Research ExecutiveBmrb Aug 2007 - Feb 2010London, United KingdomGraduate scheme at BMRBQuantitative Social & Political ResearchCampaign Evaluation, Communications & Behaviour Change ResearchDomestic CAPI / CATI methodologies Political Deliberative EventsMRS Advanced Certificate of Market and Social ResearchIndustry Renowned Training in Core Skills: Quantitative and Qualitative Research, CAPI/CATI/CAWI methods, Real-time CAPI/CATI Interviewer Skills, Focus Groups, Deliberative Events, Workshops, Sampling, Scripting, Data Processing, Analysis & Interpretation, SPSS, Presentation Design and Presenting
Emily Goddard Skills
Emily Goddard Education Details
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Distinction
Frequently Asked Questions about Emily Goddard
What company does Emily Goddard work for?
Emily Goddard works for Crowd Dna
What is Emily Goddard's role at the current company?
Emily Goddard's current role is Associate Director | Cultural Insights & Strategy @ Crowd DNA.
What is Emily Goddard's email address?
Emily Goddard's email address is em****@****ail.com
What schools did Emily Goddard attend?
Emily Goddard attended Ucl, The University Of Salford, Cheadle Hulme School.
What are some of Emily Goddard's interests?
Emily Goddard has interest in Djing, Psychology, Exploring New Skills And Activities, Wellbeing And Meditation, Skiing, Cultural Trends And Technology, Yoga, Listening, Attending, Cooking And Nutrition.
What skills is Emily Goddard known for?
Emily Goddard has skills like Quantitative Research, Customer Insight, Advertising Research, Qualitative Research, Focus Groups, Online Research, Market Research, Marketing Strategy, Social Media, Questionnaire Design, Data Visualization, Project Management.
Who are Emily Goddard's colleagues?
Emily Goddard's colleagues are Jantina Rees, Sarah Griffiths, Eve King, Benjamin Long, Stuart Malcolm, Chloe Swayne, Thom Bremer.
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