Emily Goddard

Emily Goddard Email and Phone Number

Associate Director | Cultural Insights & Strategy @ Crowd DNA @ Crowd DNA
london, greater london, united kingdom
Emily Goddard's Location
London, England, United Kingdom, United Kingdom
Emily Goddard's Contact Details

Emily Goddard work email

Emily Goddard personal email

n/a
About Emily Goddard

Experienced Consumer Insight and Strategy Consultant with a passion for creative activation, an MSc in Digital Marketing, and a background in both the public and private sectors.Lifelong lover of psychology and a naturally curious mind, with one eye always on human patterns, behaviours, group dynamics, and trends - be that social or political. Fascinated by what makes people tick, why some follow the herd and others drive + thrive in counterculture. Observer of tribalism in politics, music, sport, and how new and emerging tech fuels movements and narratives.Always excited to rustle up a nonfiction read or reference point, for almost anything going on in the world, from 3+ years of reading and working with Rebel Book Club.

Emily Goddard's Current Company Details
Crowd DNA

Crowd Dna

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Associate Director | Cultural Insights & Strategy @ Crowd DNA
london, greater london, united kingdom
Website:
crowddna.com
Employees:
40
Emily Goddard Work Experience Details
  • Crowd Dna
    Associate Director, Cultural Insights & Strategy
    Crowd Dna Sep 2023 - Present
    London, England, United Kingdom
  • Self-Employed
    Freelance Marketing, Insight And Strategy Consultant
    Self-Employed Mar 2017 - Sep 2023
    London, United Kingdom
    Various roles listed throughout profile.
  • Rebel Book Club
    Discovery Lead: Marketing, Content + Events
    Rebel Book Club Jan 2020 - Aug 2023
    London, England, United Kingdom
    Working with a small team to manage and engage a global community of nonfiction fans and deliver high-quality dynamic on/offline events and content based on inspiring nonfiction books.- Designing dynamic interactive workshops for 100+ people, liaising with international authors + experts, event moderation both on and offline, copywriting for cross-platform listings- Interviewing talent both in-person and online, presenting and moderating workshop content- Nonfiction curation: researching & championing nonfiction from new + underrepresented authors- Manage + curate all socials, inc. organic campaigns, paid ads inc. creating branded assets + analytics- Produce post-event content for blog, newsletters, social - focus on turning monthly insights into action- Full edit + production of in-house podcast, 'The Books That Made Me'- Creating and maintaining partnerships with venues, tech partners, publishers, food and drinks brands- Instigating and delivering pop-up experiences at Ducie Street Warehouse, Pride London + others.- Online and hybrid event setup testing/using innovative new tech and event platforms
  • Alex Howard Group
    User Experience Lead | The Reset Program | Alex Howard Group
    Alex Howard Group Oct 2019 - Dec 2021
    Remote
    Full management of user experiences + optimisation of The RESET Program, plus Alex Howard Group training courses and conferences.- Actioning product development based on customer feedback inc. survey design, analysis & reporting- Managing & optimising tech stack- Integrating advanced customer service platforms & analytics such as Zendesk- Content management of the online learning platform Teachable- Project management of large web design builds for online courses & conferences- Installing new systems & processes for remote team working- Previous additional roles included: Facilitation and moderation for workshops and training, with both patients (in-person) and coaching trainees (online)
  • Join The Dots
    Associate Director
    Join The Dots Sep 2018 - Mar 2019
    Manchester, United Kingdom
    Contract role at Join the Dots. Working with online customer panels to respond to fast-turnaround quant/qual research briefs for major fashion, banking, and airline clients.
  • Kantar Public
    Digital Consultant | Associate Director
    Kantar Public Jun 2017 - Jun 2018
    London, United Kingdom
    Contract with Kantar Public integrating digital analytics with more traditional campaign evaluation methods for government + charity sector clients. Leveraging the skills acquired by completing an MSc. in Digital Marketing.- Integrating insight from digital analytics into broader campaign evaluation, including search, eCRM, web and social media metrics (e.g. Google Analytics, Facebook Insights, Tableau)- Blending traditional survey data, syndicated data sources and digital analytics to better understand audiences and feed into behavior change models and the continuous evolution of campaign strategy, digital media planning- Training the Kantar Public Comms team in digital analytics, integrating digital data, pros/cons of digital metrics- Business development and proposals
  • Sparkler
    Senior Consultant
    Sparkler Jan 2011 - May 2015
    London, United Kingdom
    Ad hoc quantitative Consumer Insight Consultancy & Brand Strategy for traditional & social media, music & entertainment, sport, technology and travel clients such as Facebook, Universal Music, MTV, Nickelodeon, eBay, The FA, TUI, Discovery and Harper CollinsSpecialising in data visualisation & innovative research activationDomestic & international quantitative (CAWI) and qualitative methodologies Online consumer panel managementAdvanced analytics managementMarket/consumer segmentation
  • Tns-Bmrb
    Senior Research Executive
    Tns-Bmrb Feb 2010 - Dec 2010
    London, United Kingdom
    Quantitative Social & Political ResearchCampaign Evaluation, Communications & Behaviour Change ResearchDomestic CAPI / CATI methodologies Working with both UK Government Departments and Charities such as the Department for Transport, the Department of Health, the Central Office of Information, the NSPCC and all associated comms partnersPlus internal work for the IIPS, an industry think-tank set up by BMRB and The Futures Company
  • Bmrb
    Research Executive
    Bmrb Aug 2007 - Feb 2010
    London, United Kingdom
    Graduate scheme at BMRBQuantitative Social & Political ResearchCampaign Evaluation, Communications & Behaviour Change ResearchDomestic CAPI / CATI methodologies Political Deliberative EventsMRS Advanced Certificate of Market and Social ResearchIndustry Renowned Training in Core Skills: Quantitative and Qualitative Research, CAPI/CATI/CAWI methods, Real-time CAPI/CATI Interviewer Skills, Focus Groups, Deliberative Events, Workshops, Sampling, Scripting, Data Processing, Analysis & Interpretation, SPSS, Presentation Design and Presenting

Emily Goddard Skills

Quantitative Research Customer Insight Advertising Research Qualitative Research Focus Groups Online Research Market Research Marketing Strategy Social Media Questionnaire Design Data Visualization Project Management Business Insights Brand Strategy Social Media Marketing Spss Segmentation Data Analysis Digital Marketing Seo Google Analytics Music Consumer Behaviour Digital Strategy

Emily Goddard Education Details

Frequently Asked Questions about Emily Goddard

What company does Emily Goddard work for?

Emily Goddard works for Crowd Dna

What is Emily Goddard's role at the current company?

Emily Goddard's current role is Associate Director | Cultural Insights & Strategy @ Crowd DNA.

What is Emily Goddard's email address?

Emily Goddard's email address is em****@****ail.com

What schools did Emily Goddard attend?

Emily Goddard attended Ucl, The University Of Salford, Cheadle Hulme School.

What are some of Emily Goddard's interests?

Emily Goddard has interest in Djing, Psychology, Exploring New Skills And Activities, Wellbeing And Meditation, Skiing, Cultural Trends And Technology, Yoga, Listening, Attending, Cooking And Nutrition.

What skills is Emily Goddard known for?

Emily Goddard has skills like Quantitative Research, Customer Insight, Advertising Research, Qualitative Research, Focus Groups, Online Research, Market Research, Marketing Strategy, Social Media, Questionnaire Design, Data Visualization, Project Management.

Who are Emily Goddard's colleagues?

Emily Goddard's colleagues are Jantina Rees, Sarah Griffiths, Eve King, Benjamin Long, Stuart Malcolm, Chloe Swayne, Thom Bremer.

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