As communications and engagement Senior Responsible Officer, it is ultimately my responsibility to ensure the delivery of the highest quality communications on all channels, provide strategic communications guidance to the Board and colleagues and strive to positively develop organisational reputation, through proactive engagement. Trust Communications Vision: "Through active engagement with service users, our communities and stakeholders, we will positively improve the Trust’s reputation as an NHS provider and employer, and deliver the highest quality communications on all channels."

Acting to the role of Assistant Director of Communications and Engagement at CWPT, ensuring the highest standards of internal and external communications for the Trust and striving to positively develop its reputation.

Leading a team to develop, promote and implement the stakeholder engagement and marketing strategy, ensuring the Trust is able to meet the expectations in relation to patient and carer Quality Goals and wider stakeholder engagement.Responsibilities includes:Representing CWPT internally and externally on matters relating to stakeholder engagement and marketing Lead, develop and promote a stakeholder engagement programme across the organisation and wider system to increase the profile and influence of the trust and ensure that actions to improve services as a result of feedback received are taken. Using my extensive experience and initiative to develop the MARCOMS department, working closely with the Trust Leadership Team, and Directorates to deliver effective leadership and management of engagement initiatives and activity.

General Manager - Marketing and CX - Accountability and full responsibility for marketing communications, customer experience, across multiple brands and divisions, including SMMT Industry Forum and SMMT Quality Management Division. I hold overall accountability for the in and outbound sales function and ensuring the accurate reporting of activity to therefore improve sales and marketing performance.Team Management responsibility as a member of the Senior Leadership Team (SLT)

Overall accountability for the marketing and sales intel function at SMMT IF, SMMT QMD and SMMT Oversight

As a senior member of the organisation, I am responsible for all marketing, across multiple brands and divisions. My role includes a wide spectrum of management responsibilities, including the planning and implementation of annual and five year marketing plans, strategically aligned to the company objectives. This involves management of multiple agencies, internal content contributors and stakeholders. At Industry Forum I: Lead the planning and implementation of the annual Marketing plan for the company including budgetary planning and control.Own and develop all marketing processes within the business, including the measurement and reporting of all Key Performance Indicators, KPIs.Design and develop marketing campaigns including selection of target audiences, design of marketing messages, text and visual content creation, quality control, selection and use of appropriate channels to reach target audiences.With Senior Leadership Team support, ensure the organisation creates all relevant marketing content and collateral to support the company’s marketing plan.Plan and implement all web, SEO/SEM, email, social media and digital marketing campaigns and the reporting of KPIs to demonstrate the success and impact of all digital marketing.Continuous development and improvement of the company’s websiteAm a champion for all things digital and digitisation.

In my role, I provide strategic council for the wider SLT regarding customer and data strategy. I hold responsibility for the five year strategy development, annual planning cycle, KPI setting and review, brand strategy, setting and administering budgets, market reviews and trend analysis and adjusting the plan where appropriate, leadership and direction to the direct marketing team as well as the wider organisation and digital advertising leadership. In this role I take the lead on business development strategy and process development.

As the strategic partnership manager at Day Out with the Kids, I was responsible for cultivating and maintaining relationships among business partners, while also developing strategies to increase revenue for the company. I had a wide variety of responsibilities including: Developing and maintaining business relationships and designing policies which allowed partnerships to thrive; identifying opportunities for new partnerships; strengthening existing relationships and collaborations; attending workshops and events; building professional networks; being a brand ambassador; regularly giving presentations in front of large groups; enforcing legally-binding contracts; interpreting laws involved in contracts; monitoring changes in legal regulations; developing and executing plans for strategic growth; conducting market research; developing reports of business metrics, both internally and externally; negotiating contracts with strategic partners; and attending meetings, serving as a representative of the organisation. I left this role to pursue a role with more responsibility at SMMT Industry Forum.

Account lead for major international organisations including Viessmann Ltd, Mikrotron, Cataclean and Insite Energy.

At Propel Technology, I led work in heating, cooling, energy and infrastructure, whilst supporting with business development and a plethora of other technical accounts - from professional driving and marine simulators to commercial vehicle technology.

Highways technology - Asset management software, professional services and infrastructure surveys.This role involved working with the senior management team to develop and improve market perception, then creating marketing plans and strategy to enable the company goals.

Responsible for increasing stakeholder engagement whilst on this successful contract, providing support and consultation to the large communication team. • Marketing campaign management • Budget management • Copy writing - Emails, Press releases, eBulletins etc.• Liaising with clients and internal departments • Working to tight deadlines Left to take up a permanent role within Yotta, although I had been asked if I would extend the contract.

I managed multiple projects at once, whilst staying under budget and delivering polished and high achieving campaigns on time. My role often included dealing with unexpected challenges in short time frames. • Working with major brands including M&Co., JJB Sports, Flybe, Everton Football Club providing "on brand" marketing campaigns, under budget• Liaised with print companies• Liaising with clients and internal departments • Direct mail campaign management• Copy writing • Campaign managed financial services products marketing campaigns• Hands on approach to design of artwork