Brand Manager & Marketing Director
-Public relations director. Reached out to advertising & marketing agencies, social media influencers, print and digital fashion magazines stimulating brand awareness.-Planned and coordinated promotional company events (exclusive sales, collection launches, holiday parties, etc).-Customer service operator. Replied to customer service inquiries daily, ensured quality and efficiency in all customer communications. -Assisted with operations management. Taught selling strategies & merchandising techniques to sales staff that enhanced product appeal as well as orchestrate general store maintenance.-Sold opticals and sunglasses at both retail and wholesale levels & conducted minor repairs on frames.-Planned product type and design for each season’s order.-Content creation for all company social media accounts. Wrote weekly newsletters for clients belonging to the company’s email list.-Ran all social media accounts for the company. Set up meetings with and brought in experts of photography, videography and web design for the company, enhancing the online shopping experience for customers subsequently increasing revenue.