Bethany Bowen Email & Phone Number

Upper Gwynedd, Pennsylvania, United States

Upper Gwynedd, Pennsylvania, United States

Upper Gwynedd, Pennsylvania, United States

• Business lead for implementation of campaign management system, including project charter, RFP process and selection, business requirements, data validation, training and development of standards and processes within.
• Responsible for the design, development, execution and analysis of marketable customer segments, offers & campaigns across various touch points
• Works with Customer Development and eCommerce teams to develop marketing strategic roadmap, customer growth goals and campaign segmentation requirements
• Partners with eCommerce, Testing and Consumer Insights teams to conduct incremental valuations, optimize KPIs and identify new touch points opportunities
• Develop segmentation and contact strategy best practices at a channel and customer level
• Managed, led and mentored team responsible for developing campaign level segmentation, facilitating generation of campaign lists and management of automated email program

• Recommended, planned for and aided in execution of campaign testing focused on improving campaign response, including offer messaging, subject line, imagery and launch time tests
• Proposed, reported on and presented campaign results along with recommendations for future optimization and testing to various levels of management
• Strategized campaign segmentation to ensure campaign sales, session, conversion and efficiency expectations were achieved
• Collaborated with Consumer Insights team to build digital sales plan for email marketing channel
• Oversaw team of Email Project Coordinators

• Prepared creative briefs that include campaign objectives, messaging, audience segmentation, navigation links, and banner promotions
• Facilitated list and content loading, functionality testing, deployment and monitoring of campaigns
• Partnered with multiple departments across the organization to launch, update and manage deployment of numerous large scale event based message email series through Email Service Provider
• Developed and managed targeted marketing promotions (direct mail & email) for customers at key points within the customer lifecycle
• Cultivated, developed and managed external printer, ESP and deliverability vendors

• Strategized and budgeted marketing for direct mail, trial offers, email and call center campaigns
• Developed and executed projects from inception to completion, including segmentation planning, copy and layout direction, product selection and release date
• Conducted post mortem campaign reviews for senior management along with recommendations for future effort optimization

Mba, Marketing

Msis, Data Analysis

Bsba, Information Management & Analysis