Bethany Creel Email & Phone Number

Washington, Dc, Us

Silver Spring, Md

Reporting to VP of Research, I am tasked with having a deep understanding the TLC network audience and am responsible for diverse functions including:⦿ Tracking the performance of all linear and competitive programming⦿ Performing primary research for potential new programs or genres ⦿ Collaborating with marketing to attract target audience⦿ Developing best practices for Discovery Plus (D+) research, ⦿ Tracking performance on digital platforms (TLC GO/D+), and ⦿ Reporting all program performance of TLC network on regular basis. Some of the top brands I support include: 90 Day Fiancé, Say Yes to the Dress & Dr. Pimplepopper.A few job highlights:▶︎ Initiated and developed a comprehensive, yet user-friendly, competitive database using advanced Excel tool Power Query to track competitor performance. ▶︎ Analyze complex data and craft meaningful stories for cross-functional departments, resulting in more accurate goal setting, programming and forecasting.▶︎ Manage primary research on programs by collaborating with vendor to organize focus groups, analyze qualitative and quantitative data, and deliver concise and customized results to internal and external clients. ▶︎ Project manage multiple data sets (Nielsen, E-Poll, BETA Studies) to determine applicable source for initiatives and implemented new reports to track network performance, track competition and identify audience profile for each of the network’s key programs. ▶︎ Design savvy, attractive and dynamic presentation decks used by senior leaders to engage and motivate teams.▶︎ Authored monthly press briefings touting network’s achievements, competitive analysis and benchmark achievements to be disseminated to industry news outlets for positive media coverage.▶︎ Hand-picked to be Google Ambassador to lead the transition for the research department from Microsoft Office to Google, handling early troubleshooting to ensure a smooth implementation.

Greater New York City Area

Reporting to Chief Marketing & Research Officer, I was responsible for maintaining many tasks for this national media agency which purchases ad space on TV stations. Tasks included:⦿ Maintaining a database of critical business program codes⦿ Creating customized sales pitches using digital technology presentation decks ⦿ Vetting third-party vendor resources, testing products for business viability, and auditing past performances for sensitive clients.A few highlights:▶︎ Created analytic reports for brands using 3rd party sources (e.g., Nielsen Catalina, Nielsen BuyerInsights, Nielsen Advantics, MRI, TRA) on past schedules to create new, more effective schedules using clients’ inventory.▶︎ Collaborated closely with research team to develop and maintain a National Ratings Tracker using Microsoft Power Query and Excel Power Pivot to ingest three years’ data from Nielsen Adviews, resulting in an accurate look at cable performance and data showing the best place for networks to advertise in a cable environment.▶︎ Built and maintained an internal research guide (a “Wikipedia” of sorts) for the marketing and sales departments listing competitor profiles and up-to-date information to facilitate sales.▶︎ Audited monthly post data for sensitive clients; provided breakdowns on program and runtimes to show schedule effectiveness; analyzed data provided to determine accessible syscodes and overall footprint.▶︎ As an integral team member, improved the system for collecting and analyzing weekly DR AsRun data to more effectively determine delivery performance.

Greater New York City Area

Promoted to Media Buyer for the Top 100 Markets.A few highlights:▶︎ Planned and purchased unwire local television airtime while maintaining delivery goals for Fortune 500 clients such as Proctor and Gamble, GlaxoSmithKline, Pepsi, and Johnson & Johnson.▶︎ Negotiated rates and inventory based on CPM, historic information, market conditions, programming, and targeted demographics.▶︎ Estimated household and demographic information for all day parts using Nielsen ratings, evaluating market’s value in a top 100 lineup. ▶︎ Analyzed station’s posted Nielsen ratings and secured bonus weight from stations that underperformed.▶︎ Developed and maintained relationships with local and national sales managers and representatives to address the integrity of negotiated schedules and future opportunities. Began as Assistant to Buying Department Supervisor.Highlights: ▶︎ Performed maintenance on contracts to account for cuts, adds, and traffic revisions.▶︎ Acted as an intermediary between clients and stations to resolve billing discrepancies.▶︎ Contributed to system updates by identifying and prioritizing issues and gaps. ▶︎ Trained new personnel in their daily responsibilities as Assistant Media Buyers.

Washington D.C. Metro Area

I had the privilege of assisting the Press Office with tactical responsibilities including:▶︎ Summarizing and transcribing speeches/various media content for use by the Senator.▶︎ Organizing incoming constituent information and updating appropriate databases.

Washington D.C. Metro Area

I was able to intern at this non-profit organization that empowers communities to prevent and stop genocides - specifically in Darfur and Myramar.▶︎ Drafted letters to be signed by Congressional leaders and authored blog entries for agency’s website.▶︎ Prepared presentations and topical summaries for key staff members, board members, and for public release for the advocacy department. ▶︎ Entered and recorded statistical data and donor information.

Master'S Degree, Business Analytics

Bachelor Of Arts, International Studies

International Study Abroad

Pécs , Hungary Completed Spring 2008 International study program: Classes focused on corporate social responsibility, global economics.