Bethany Dotson Email & Phone Number

Detroit, Mi, Us

Detroit Metropolitan Area

Detroit Metropolitan Area

• Built global brand and marketing team ground-up for nascent Amazon business, including product marketing, marketing operations, content, growth and demand generation, customer marketing, and market insights. Launched business in five new countries, including US. • Fueled 90%+ of acquisition pipeline, monitored customer and industry trends to drive product roadmap, developed the segmentation, brand, and creative to fuel growth, and created digital and analog content and campaigns to effectively win business.Selected as 2023 Amazon Rising Star

London, United Kingdom

• Recruited, hired, and led team to drive strategy and execution across brand, product, and field marketing for Amazon Business in Europe• Owned end-to-end efforts to drive customer acquisition, retention, and growth through both product-led and sales-led channels for Amazon's Business-to-Business (B2B) channel in the UK

London, United Kingdom

Built strategy, led and executed multi-channel Marketing campaigns to fuel sales pipeline across the UK, France, Italy, Spain, and Germany.

Greater Seattle Area

• Built field marketing and sales enablement marketing for Amazon Business, Amazon's new Business-to-Business (B2B) channel in the US, including events strategy, content development, lead generation, and customer marketing and advocacy. Amazon Business (“AB”) is re-inventing the way businesses shop. We are applying the same entrepreneurial and innovative approach that Amazon has become known for (Start from the Customer and Work Backwards) to the B2B buying, purchasing, and spend management world. With our drive to reinvent on behalf of business customers, we are focused on building Amazon Business into the largest and most innovative Business-to-Business (B2B) buying, purchasing and management destination in the world.2016 Sales Partner Award for Marketing

Farmington Hills, Mi

Implemented product and brand strategies for a complex portfolio of SaaS applications and digital content across international regions, developing branding and product marketing plans and ensuring timely execution.Analyzed data to identify growth opportunities by region, market segment, and customer type, developing account-based and segment-based marketing campaigns to generate and nurture brand awareness and high-quality leads.Ensured end-to-end marketing including value proposition and message development, planning and execution, working with regional marketing leads to localize and adapt as required.Devised and implemented thought leadership events and roadshows in international regions to help drive brand and product awareness, including symposium in Dubai in October 2015 drawing 100 industry leaders for two-day conference, resulting in revenue opportunities of over $10 million.

Farmington Hills, Mi

Partnering closely with product, sales, and marketing, the market development team is responsible for developing the market, generating and nurturing leads and sales opportunities, motivating the organization, and creatively marketing products and services.In order to effectively inspire and prepare our sales force, I led the creation and intelligent storage of sales tools for a sales force of over 100 representatives spanning five markets. These tools include spreadsheets, quoting tools, presentations, and creative print and digital information in a variety of formats. I trained the sales organization in the use of these tools as well as the concepts, products, and positioning behind them.I organized, facilitated, and presented at a variety of events to drive revenue and brand awareness. Events that I designed and moderated or led brought in over a thousand qualified leads over an 18-month period.From 2014-15, my primary responsibility for the Consortia and Academic markets led to partnership with sales for presentations and customized marketing plans, including for statewide and other major purchasing groups, to directly support purchases of greater than $7M. FY2014 Marketing Manager of the Year for consistently giving 150% & doing everything in my power to grow the bottom line.

Farmington Hills, Mi

Made 101% of $3.16 million goal first year in position selling SaaS applications and digital content to the K-12 education space, growing revenue in one territory by 53% YOY in first year.Focused on working with cross-functional team to create custom solutions for customers, including adapting solutions from adjacent segments.

Led sales and market research meetings with the CIOs of Fortune 500 West Michigan companies to gather feedback on product trajectory and content and sell IT staffing positions; successfully met staffing placement goal.Responsible for creation of all marketing materials, product research and design, strategic proposals, internal and external communications, and PR.Coauthored application for SBIR and NSF grants to fund project development Worked as corporate liason with business and education experts to coordinate information transfer and ensure that Mavin Global’s primary software product, TyroSpot, aligned with industry standards and had the best chance at obtaining optimal market share

Bachelor Of Arts, Spanish And English, 3.92

Activities and Societies: Michigan DailyStudied abroad at Universidad de Sevilla, Spain Staff writer and copyeditor for the Michigan Daily

Master Of Business Administration (Mba), Business Administration And Management, General, 3.96

Classwork highlights include: Data Mining and Analytics; Social Media (Inbound Technologies) Marketing; International Business.

Education record