Bethany Dotson Email & Phone Number

Detroit, MI, US

Detroit Metropolitan Area

Detroit Metropolitan Area

• Built global brand and marketing team ground-up for nascent Amazon business, including product marketing, marketing operations, content, growth and demand generation, customer marketing, and market insights. Launched.
• Fueled 90%+ of acquisition pipeline, monitored customer and industry trends to drive product roadmap, developed the segmentation, brand, and creative to fuel growth, and created digital and analog content and campaigns.

London, United Kingdom

• Recruited, hired, and led team to drive strategy and execution across brand, product, and field marketing for Amazon Business in Europe
• Owned end-to-end efforts to drive customer acquisition, retention, and growth through both product-led and sales-led channels for Amazon's Business-to-Business (B2B) channel in the UK

London, United Kingdom

Built strategy, led and executed multi-channel Marketing campaigns to fuel sales pipeline across the UK, France, Italy, Spain, and Germany.

Greater Seattle Area

• Built field marketing and sales enablement marketing for Amazon Business, Amazon's new Business-to-Business (B2B) channel in the US, including events strategy, content development, lead generation, and customer.

Farmington Hills, MI

Implemented product and brand strategies for a complex portfolio of SaaS applications and digital content across international regions, developing branding and product marketing plans and ensuring timely execution.Analyzed data to identify growth opportunities by region, market segment, and customer type, developing account-based and segment-based.

Farmington Hills, MI

Partnering closely with product, sales, and marketing, the market development team is responsible for developing the market, generating and nurturing leads and sales opportunities, motivating the organization, and creatively marketing products and services.In order to effectively inspire and prepare our sales force, I led the creation and intelligent.

Farmington Hills, MI

Made 101% of $3.16 million goal first year in position selling SaaS applications and digital content to the K-12 education space, growing revenue in one territory by 53% YOY in first year.Focused on working with cross-functional team to create custom solutions for customers, including adapting solutions from adjacent segments.

Led sales and market research meetings with the CIOs of Fortune 500 West Michigan companies to gather feedback on product trajectory and content and sell IT staffing positions; successfully met staffing placement goal.Responsible for creation of all marketing materials, product research and design, strategic proposals, internal and external communications.

Bachelor Of Arts, Spanish And English, 3.92

Activities and Societies: Michigan DailyStudied abroad at Universidad de Sevilla, Spain Staff writer and copyeditor for the Michigan Daily

Master Of Business Administration (Mba), Business Administration And Management, General, 3.96

Classwork highlights include: Data Mining and Analytics; Social Media (Inbound Technologies) Marketing; International Business.

Education record