Bethany Gershowitz Email & Phone Number

Lakeland, Florida, United States

• Drives PEFCU’s paid media strategy and ensures the successful execution of marketing campaigns that align with business objectives.
• Spearheads the development and implementation marketing strategy that integrates paid media efforts and brand goals.
• Plans, creates and optimizes campaigns to resonate with target audiences and deliver measurable results.
• Leads the analysis of brand performance metrics, using data-driven insights to refine strategies and ensure maximum ROI.

Lakeland, Florida, United States

• Responsible for developing relevant and unique concepts for all PEFCU's digital channels and social media platforms
• Presents concepts (illustrations, storyboard, samples) that align with proposed business purposes and demonstrate how concepts meet objectives, support initiative, and target existing and/or new audiences
• Collaborates with internal and external resources to develop campaigns/concepts that reach across multiple digital platforms, such as social channels, and internal messaging
• Determines the appropriate internal and/or external creative resources for digital strategy, collaborating with the Communications Specialist in writing advertising copy and marketing content for audience-facing.
• Responsible for making creative strategy modifications and establishing best practices based on analytics, research, and insight findings
• Analyzes content performance to improve strategy for continued success and ROI in paid media

Winter Haven, Florida, United States

• Provides consistent client updates/summaries via email and/or reports
• Manages client relationships and day-to-day communication with clientsand internal staff
• Manages all paid social media and Google Ad campaigns internally (focus on lead generation)
• Develops client relationships beyond email through phone calls and in-person meetings
• Writes engaging copy for print and digital advertisements

Winter Haven, F.L.

• Generates SEO content; researches and writes original articles, press releases and web content; assists creative campaign development and brainstorming
• Ignites campaign results through content strategy and campaign creation
• Assists clients in promoting themselves via digital and traditional media relations tactics and public relations strategies
• Provides consistent client updates/summaries via email and/or reports
• Develops brands through storytellingBlack Oak Creative is a marketing agency based in central Florida, servicing national and global clients. Black Oak specializes in content creation and all things digital.

• Works with a number of client accounts, often juggling various projectsand deadlines
• Drives projects and processes with multiple departments on internal teams
• Completes a variety of original copy, editing and proofreading projects
• Writes engaging copy for print and digital advertisements
• Drafts copy for case studies, websites, blogs, brochures, e-blasts, etc.
• Writes copy for radio, email and social campaigns

• Leads and motivates team of social media strategists
• Builds social campaigns to grow audience engagement, reach, website traffic & conversions
• Develop relevant content for brand audiences on social platforms (Facebook, Instagram, Snapchat, Pinterest & Twitter)

Lakeland, Florida Area

Curious Jane is a digital agency located in sunny downtown Lakeland, Florida. Some of the nation’s leading brands choose Curious Jane to handle their marketing because of our targeted, audience-based approach and expertise. We create multiplatform strategies that include digital, social, web and mass media campaigns on local, regional and national levels.

Lakeland, Florida Area

• Developed and managed original content & blog posts
• Created and optimized Facebook ads
• Strategized SEO for client websites
• Managed Wordpress pages for local clients
• Assisted in creative campaign development

Master Of Arts - Ma

Bachelor’S Degree