Bethany Clark Email & Phone Number

The human brain is a crazy place, and there are two things that fascinate me the most about product and growth marketing. First: the concept of consumer logic and how rational yet irrational it can be. Second: the challenge of communicating in a way that persuades and convinces consumers always require optimization--so you're optimizing for something that is both rational and irrational.I apply the same thinking in product marketing that I also apply in leadership, because whether you're connecting with consumers or with your team, you're connecting with the fun irrationality of their logic--in order to bring ideas together, influence an outcome, and also optimize and scale for future growth.Previously, I organized and led events for local small businesses, marketing for said events through social media posting and boosting and email announcements. I worked full-time as a sales and marketing specialist while studying full-time to receive my Bachelor's in Business Administration with a focus in Entrepreneurship.