Manager Of Information And Technology
Michigan Lumber And Building Materials Association
In charge of formulating and implementing marketing budgets, objectives, and strategies for 600 member regional trade association. This entailed orchestrating the planning, design, and coordination of advertising and promotional endeavors across various platforms, encompassing print, web, and direct mail outlets. Additionally, fulfilled responsibilities such as creating an award-winning four-color trade magazine – including overseeing advertisement sales – managing the production of a biweekly fax newsletter – including advertisement sales –and overseeing the design and maintenance of two association websites, and executing a year-round marketing campaign for an annual trade show and exposition. Furthermore, the role involved the administration of a 15-user Windows NT Small Business Server with an Exchange email client, and providing administrative support for the Director of Training and all associated training activities, including the planning of meetings.