Bethany Craig Email and Phone Number

As a Marketing Communications Specialist, I am responsible for creating and executing marketing communication campaigns that effectively promote our organization and its products. My role involves managing trade show and event operations, developing product marketing materials, and creating content for various platforms from web and digital to speaking engagements and presentations. I work closely with internal and external customers to organize and execute events and integrated marketing campaigns, ensuring all activities are completed on time and within budget. My skills in project management, creativity, and strong communication enable me to maintain brand consistency and drive successful marketing strategies.

Develop and execute integrated marketing communications plans, strategies, tactics, and evaluation approaches to promote Anchor Audio products, as well as increase market share. Develop and implement the brand strategy. Responsible for the development and delivery of market and customer research that inform marketing strategies, tactics and customer adoption along with product marketing, go-to-market strategies, and product development. Drive the strategic direction and execution of all marketing efforts across all platforms including but not limited to the Anchor Audio website, social media, PR, content marketing, digital marketing, and print advertising. Selected accomplishments:• Successfully led the strategic direction and execution of the rebranding campaign to introduce a modern, personable brand that is focused, consistent, and diversified from the competition • Planned and executed the organization’s largest and most successful trade show to date with the highest number of lead generations and ROI while under budget• Implemented key performance metrics (KPIs) for the organization’s marketing and event campaigns to measure their success and areas for improvementMarketing Manager: August 2017 - September 2018

Assist in development and execution of marketing plans and strategies to promote our products and increase market share. Create all content marketing and creative for website, collateral, emails, advertisements, PR, and social media. Strategize and coordinate industry tradeshows including close work with Account Executives – both domestic and international. Selected accomplishments:• Designed and implemented content creation and management system resulting in over a 50% increase of quality and targeted content production and the implementation of a content inventory• Data mined five years of sales data to determine and identify target market buying seasons to allocate marketing programs funds accordingly and determine which markets have opportunity for growth• Support revenue growth through the development, coordination, and execution of advertising campaigns including digital campaigns, print campaigns, and dealer programs• Manage and conduct market analysis outreach including customer satisfaction, channel partner satisfaction, customer service, competitor analysis, and product development research

Worked closely with the Directors of Major Giving, Chief Development Officer, and others to support the programs, services, projects and growing needs of the healthcare district. Selected accomplishments:• Assisted in closing the second largest donation to the healthcare district by composing proposals, presentations, and research briefs for a major donor with a capacity of making a significant gift in support of Palomar Health.• Interacted with all aspects of the development process including identification, cultivation, solicitation and stewardship of more than 200 prospective donors, foundations, and organizations.• Provided marketing and communications in support of the organization’s Corporate Partners in Health program and donor recognition vehicles online and in print.

• Served alongside health care professionals in various departments within the organization to provide patient care support• Assisted the Executive Assistant to the Chief Administrative Officer of Palomar Medical Center, The Hospital of the Future, in tracking the employee education fund• Provided marketing and communications support to the Manager of Marketing and Communications for Palomar Health Foundation• Supported the Director of Advancement Services in data entry and integrity

• Maintained an average of nearly 50% membership sales• Directed, supervised, and evaluated a staff of 53 employees• Recruited, hired, and trained personnel• Achieved high sales goals and performance metrics for staff