Account Executive
Sacramento, California Area
Conceptualized and executed public relations efforts for University of Phoenix in the Southern California region. Responsibilities: monitored the area’s news headlines, drafted media materials, secured radio interviews, pitched and attended special events, placed feature stories, and participated in brainstorms and client meetings. Notable media placements included KNX-AM, KFWB-AM, NPR, OC Metro Magazine and the Los Angeles Daily News.Managed account activities for Associated Builders and Contractors. Responsibilities: planned weekly account action items, lead weekly client calls, wrote and submitted monthly reports, drafted press materials, wrote and compiled monthly newsletter content and conducted media outreach, securing placements in the Los Angeles Daily News, Los Angeles Business Journal and PublicCEO.com. Played a key role in the planning and execution of a statewide product launch press conference tour for Houghton Mifflin Harcourt’s full curriculum Algebra 1 app for the iPad, garnering 21 print, 13 broadcast, and 13 online media placements from Sept. to Dec. 2010.Maintained the website for the Building Industry Association Riverside County Chapter, as well as wrote, edited and distributed monthly newsletters.