Bethany Little

Bethany Little Email and Phone Number

Product Marketing Specialist (Customer Enablement) @ Cognito Forms
Niles, MI, US
Bethany Little's Location
Niles, Michigan, United States, United States
About Bethany Little

I am a self-driven product marketing professional passionate about developing compelling product narratives from research and insights. With a blend of technical and marketing knowledge, I take complex products and features and break them down to be easily digestible and relatable to target markets. My storytelling skills allow me to create narratives that engage and resonate with customers.Customers, their needs, and their experience are the driving force of my work in product marketing. I strongly focus on quality customer experiences and continuously improving the product to create positive improvements in the customer experience. I find great joy in speaking directly with customers to conduct research and gather insights, and I believe this is the most insightful and rewarding work a company can do to grow.

Bethany Little's Current Company Details
Cognito Forms

Cognito Forms

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Product Marketing Specialist (Customer Enablement)
Niles, MI, US
Bethany Little Work Experience Details
  • Cognito Forms
    Product Marketing Specialist (Customer Enablement)
    Cognito Forms
    Niles, Mi, Us
  • Cognito Forms
    Product Marketing Specialist (Customer Enablement)
    Cognito Forms Jan 2023 - Present
    I conduct market research and customer insight interviews to turn research and insights into relevant and compelling product messaging.- Effectively increased paid subscriptions 5x for a landing page ad campaign with updated messaging for the target audience.- Developed and delivered multiple webinars to show customers how to use product features to get the most value out of it.- Conducted 50+ virtual customer interviews to gather insights that drive product positioning, messaging, and future product growth opportunities.- Developed and launched industry-focused product messaging in the form of landing pages, product guides, customer stories, webinars, and product demos.
  • Welocalize
    Freelance Technical Writer
    Welocalize Jun 2022 - Sep 2023
  • Acadience
    Customer Support Specialist
    Acadience Jun 2022 - Jan 2023
  • Beech Grove City Schools
    Reading & Social Studies Teacher
    Beech Grove City Schools Jul 2021 - Jun 2022
    Indianapolis, Indiana, United States
  • Franciscan Alliance, Inc.
    Customer Support Associate
    Franciscan Alliance, Inc. Jan 2019 - Apr 2021
    Indianapolis, Indiana, United States
  • Westminster Neighborhood Services, Inc.
    Youth Program Administrstive Assistant
    Westminster Neighborhood Services, Inc. Jan 2017 - Dec 2018
    Indianapolis, Indiana, United States

Bethany Little Education Details

Frequently Asked Questions about Bethany Little

What company does Bethany Little work for?

Bethany Little works for Cognito Forms

What is Bethany Little's role at the current company?

Bethany Little's current role is Product Marketing Specialist (Customer Enablement).

What schools did Bethany Little attend?

Bethany Little attended Indiana University Indianapolis, Western Governors University, Product Marketing Alliance.

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