Creative Director
Current• Own the brand's visual representation and identity across all platforms and channels, creating new brands/guidelines as needed for start-up, fast-paced deadline driven environment of 8+ hospitality brands with 15 locations• Conceptualize multiple marketing campaigns concurrently and execute them for print design, social media, and digital design spaces • Collaborate with the Chief Marketing Officer to develop strategies and tactics• Lead brainstorms for marketing campaign creative output• Present ideas and creative vision to stakeholders and C-level executives• Managed diverse team of in-house and freelance creatives including email specialist, social content creators, paid advertising partners and motion graphic freelancers to maintain on-trend and consistent creative content• Direct photo and video shoots, both in-person and remotely• Facilitate and engage in cross-functional collaboration with internal teams• Develop and enforce protocols to maximize efficiency, effectiveness, and cost-savings of all marketing material production and expenditures
